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William Adams March 15, 1975 
Known as will.i.am 
An American rapper, singer-songwriter, entrepreneur, voice 
actor, actor, DJ, record producer, and philanthropist, best 
known as one of the founding members of the hip hop/pop 
band, The Black Eyed Peas.
 Seven Grammy 
Awards 
 Eight American 
Music Awards 
 A Billboard Music 
Award 
 A Teen Choice 
Award 
 Two MTV Video 
Music Awards 
 Three World Music 
Awards all won with 
the Black Eyed 
Peas
4 Solo Albums
Music Producer 
Will.i.am has produced music with major 
pop artists such as Michael Jackson, Justin 
Bieber, Britney Spears, Cheryl Cole, Miley 
Cyrus, Usher, Lady Gaga and Rihanna.
Black Eyed Peas 
A major pop group of the 2000s, Black Eyed 
Peas rose to fame with their album 
Elephunk in 2003, and went on to obtain 7 
albums and over 42 million record sales.
Films 
Listed below, are some popular kids films 
that Will.i.am has produced, created and 
sang music for. They are kids films and 
therefore will most likely be listeners of the 
pop genre.
Personality 
O Will.i.am has appeared as a judge on the 
Voice UK & Australia as himself and has 
come across and funny, kind, hard working, 
experienced and nurturing. 
O He has appeared on TV talk shows such as 
Alan Carr’s Chatty Man, in which he came 
across as fun and made the audience laugh. 
O Will.i.am is frequently snapped in clothes of 
an extravagant style, such as studded clothes 
and shades and black capes. His style shows 
that he is unique, modern, young and cool.
Our music video 
Overall, Will.i.am can be recognised as one of 
the modern kings of the pop genre, and 
therefore we will embed as many conventions of 
pop into our music video. 
Will.i.am is an extremely humorous person so 
we will also include modern day humour in our 
video. 
Finally, Will.i.am is very stylish and conforms to 
the norms of the teenage generation, so we will 
apply our video them and appoint the youth as 
our target audience.

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Artist%20research

  • 1. William Adams March 15, 1975 Known as will.i.am An American rapper, singer-songwriter, entrepreneur, voice actor, actor, DJ, record producer, and philanthropist, best known as one of the founding members of the hip hop/pop band, The Black Eyed Peas.
  • 2.  Seven Grammy Awards  Eight American Music Awards  A Billboard Music Award  A Teen Choice Award  Two MTV Video Music Awards  Three World Music Awards all won with the Black Eyed Peas
  • 4. Music Producer Will.i.am has produced music with major pop artists such as Michael Jackson, Justin Bieber, Britney Spears, Cheryl Cole, Miley Cyrus, Usher, Lady Gaga and Rihanna.
  • 5. Black Eyed Peas A major pop group of the 2000s, Black Eyed Peas rose to fame with their album Elephunk in 2003, and went on to obtain 7 albums and over 42 million record sales.
  • 6. Films Listed below, are some popular kids films that Will.i.am has produced, created and sang music for. They are kids films and therefore will most likely be listeners of the pop genre.
  • 7. Personality O Will.i.am has appeared as a judge on the Voice UK & Australia as himself and has come across and funny, kind, hard working, experienced and nurturing. O He has appeared on TV talk shows such as Alan Carr’s Chatty Man, in which he came across as fun and made the audience laugh. O Will.i.am is frequently snapped in clothes of an extravagant style, such as studded clothes and shades and black capes. His style shows that he is unique, modern, young and cool.
  • 8. Our music video Overall, Will.i.am can be recognised as one of the modern kings of the pop genre, and therefore we will embed as many conventions of pop into our music video. Will.i.am is an extremely humorous person so we will also include modern day humour in our video. Finally, Will.i.am is very stylish and conforms to the norms of the teenage generation, so we will apply our video them and appoint the youth as our target audience.