The document discusses India's growing water crisis due to factors like population growth, industrialization, and unpredictable rainfall. It notes that groundwater levels are depleting and existing sources are often contaminated. This poses serious threats to future industrial and agricultural development. The government is planning regulations to restrict unregulated freshwater use and promote treated wastewater reuse instead. The company Ionic offers advanced water and wastewater treatment technologies that can help industries sustainably manage their water usage and reduce consumption of freshwater. Their solutions include water audits, recycling, and technologies like CAP DI and advanced oxidation to treat and reuse water.