Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Is Indian Social Media Space Misogynistic? A
Study of Facebook Comments on Two Indian
Female Film Artists Observations on
...
Presentation Layout
 Introduction
 Social Media Usage in India
 Social Media, Women Presence and Its Use
 Study of Fac...
• Social media now permeates almost every aspect of our lives.
• It has been now heavily used in almost all the field of h...
Social Media and Social Change
• Political Activism and Campaign
 2008 US Election Campaign
 2014 Indian Parliament Elec...
Social Media and Social Activism
 Occupy Wall Street campaign
1.4 million Likes and spread to other cities
 India Agains...
Social Media and Social Good
• Crowd Funding
- Lucia Film- Produced through Crowd Funding
( More than 100 investors contri...
Social Media, Women Presence and Its Use
Access to online Spaces have enabled women to forge
friendships, relationship, fo...
Social Media, Women Presence and Its Use
Conti…
The trend of social media use by women in India is
different compared to t...
Is under representation of women in social
media space similar to that of marginalization
of women in Indian Patriarchal s...
What the Study of Facebook Comments on Two
Indian female Artists Observation on
Portraying Women in Indian Cinema Are
Reve...
Study of Two Indian Female Film Artists Facebook
Page and Comments they Received for Specific Posts
 Study of Parvathy, a...
Parvathy’s Facebook Page and the Posts
Analyzed for kind of Comments it Received
Swara Bhaskar’s Facebook Page and the Posts
Analyzed for kind of Comments it Received
How Data Extraction Was Done Through
Facebook for this Study?
• An online data collection and extraction application was
u...
Statistics of Facebook User Comments for Parvathy
and Swara Bhaskar Posts
SL No Features Comments for
Parvathy Post
Commen...
Word Frequency Analysis for Identifying
Misogynistic Nature of Comments on Facebook
Posts of Parvathy and Swara Bhaskar
To...
SL No Misogynistic Words Frequency of Words which are Misogynistic in
Tone Found in Parvathy Facebook Posts
Comments
1 Fem...
Word Frequency Analysis of the Comments-2
SL No Misogynistic Words Frequency of Words which are
Misogynistic in Tone Found...
SL No Misogynistic Words Frequency of Words which are
Misogynistic in Tone Found in Swara
Bhaskar Facebook Posts Comments
...
SL No Misogynistic Words Frequency of Words which are Misogynistic
in Tone Found in Swara Bhaskar Facebook
Posts Comments
...
26 Whore/Cheapwhore 02
27 Anti-men 01
28 Bootlickingforamovierole 01
29 Hypocrites 01
30 Intercourse 01
31 Pseudointellect...
Few Example of the Kind of Comments Made
on the Respective Actress Facebook Posts
Few Example of the Kind of Comments Made on the
Respective Actress Facebook Posts
Conti…
Few Example of the Kind of Comments Made on the
Respective Actress Facebook Posts
Conti…
What This Study Revealed?
• The study found that misogynistic words like “cunt”, “dick”,
“cheap”, “whore” “middle finger”,...
How Online Trolling and Bullying Can be Controlled
in India?
• Various Studies have found that existing Laws (IPC provisio...
Thank You
?
Courtesy: OCLC
Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on ...
Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on ...
Upcoming SlideShare
Loading in …5
×

Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on Portraying Women in Cinema

121 views

Published on

Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on Portraying Women in Cinema

Published in: Education
  • Be the first to comment

  • Be the first to like this

Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on Portraying Women in Cinema

  1. 1. Is Indian Social Media Space Misogynistic? A Study of Facebook Comments on Two Indian Female Film Artists Observations on Portraying Women in Cinema By Vasantha Raju N. Librarian Govt. First Grade College-Talakad vasanthrz@gmail.com Paper Presented at the National Conference on “ Social Media for Digital and Social Inclusion: Cultural, Technological and Economic Implications” on 19th February 2018 at the Centre for Study of Social Exclusion and Inclusive Policy, University of Mysore, Mysore.
  2. 2. Presentation Layout  Introduction  Social Media Usage in India  Social Media, Women Presence and Its Use  Study of Facebook Comments on Two Indian female Artists Observation on Portraying Women in Indian Cinema Are Revealing ?  How Data Extraction Was Done Through Facebook for this Study?  Statistics of Facebook User Comments for Parvathy and Swara Bhaskar Posts  Word Frequency Analysis for Identifying Misogynistic Nature of Comments  What the Study Results Are Revealing ?  How Online Trolling and Bullying Can be Controlled in India?
  3. 3. • Social media now permeates almost every aspect of our lives. • It has been now heavily used in almost all the field of human endeavour • Apart from social networking of individuals, in India also Social Media Space is being heavily used for political campaign, social activism, social good and has become the primary space for speaking once own mind. • There are 196 million social media users in India today which is expected to reach 370 million by the end of 2022 Introduction
  4. 4. Social Media and Social Change • Political Activism and Campaign  2008 US Election Campaign  2014 Indian Parliament Election ( The current Indian PM has the 25 million followers on his Facebook page, Barack Obama is the only other politician to have more Facebook fan than Modi (NDTV, 2014)  Arab Spring (Egyptian Revolution, Iranian and Tunisian Revolution)
  5. 5. Social Media and Social Activism  Occupy Wall Street campaign 1.4 million Likes and spread to other cities  India Against Corruption - 1.3 million likes  Pink Chaddi Campaign Went Viral  Kiss of Love Protest
  6. 6. Social Media and Social Good • Crowd Funding - Lucia Film- Produced through Crowd Funding ( More than 100 investors contributed funds through Facebook and a blog) • Community Participation – Change in policy and Law (#DelhiGangRape) – Save the Internet Campaign (#SaveTheInternet) – Stop Acid Attack Campaign (#StopAcidAttacks) – - The Chennai Flood (#ChennaiRainHelp)
  7. 7. Social Media, Women Presence and Its Use Access to online Spaces have enabled women to forge friendships, relationship, form communities and voice their resistance for regressive attitude of the society towards them. The global trend shows that women uses social media sites more often than their male counterparts The Pew Internet and America Life Project Study found that 73% of women use at least one social media sites as compared to male population which accounts for 65%
  8. 8. Social Media, Women Presence and Its Use Conti… The trend of social media use by women in India is different compared to the developed world (i.e., America) • “Digital in 2017” report published by Hootsuite and We Are Social, social media companies found that of the 191 million Facebook users in India, only 24% are female. Why Is it so?
  9. 9. Is under representation of women in social media space similar to that of marginalization of women in Indian Patriarchal society? and Are Excessive online trolling and bullying for speaking their mind avoiding Indian women to use social media space more? Social Media, Women Presence and Its Use Conti…
  10. 10. What the Study of Facebook Comments on Two Indian female Artists Observation on Portraying Women in Indian Cinema Are Revealing ? Are they Misogynistic?
  11. 11. Study of Two Indian Female Film Artists Facebook Page and Comments they Received for Specific Posts  Study of Parvathy, a leading Malayalam Actress Facebook Page- Comments Received for the Post “WCC special screening of KASABA !!!!!”  Study of Swara Bhaskar, a Hindi Film Actress Facebook Page- Comments Received for the Post (Letter) “At the end of your magnum opus- I felt reduced to vagina-only
  12. 12. Parvathy’s Facebook Page and the Posts Analyzed for kind of Comments it Received
  13. 13. Swara Bhaskar’s Facebook Page and the Posts Analyzed for kind of Comments it Received
  14. 14. How Data Extraction Was Done Through Facebook for this Study? • An online data collection and extraction application was used for collecting users comments through Facebook Page of Parvathy and Swara Bhaskar. • After Extracting the data- an Excel add ins called IQ Macros 2018 was used for Word Frequency Analysis to identify the kind of words used most often to comment. • Apart from word frequency analysis the study tried look at the comments verbatim to draw the inferences
  15. 15. Statistics of Facebook User Comments for Parvathy and Swara Bhaskar Posts SL No Features Comments for Parvathy Post Comments for Swara Bashkar Post 1 Likes Count 9985 2004 2 Comments Count 8141 619 3 Reaction Count 15098 2345 4 Share Count 284 268 5 Comments Retrieved 7398 581 6 Engagement Count 23523 3232 7 Comments Like Count 32951 1588
  16. 16. Word Frequency Analysis for Identifying Misogynistic Nature of Comments on Facebook Posts of Parvathy and Swara Bhaskar To identify the misogynistic words , I have used the list of Misogynistic words compiled by Thalikar which is available in his personal blog at : http://sacraparental.com/2016/05/14/everyday-misogyny-122-subtly-sexist-words-women/ I have also gone through the comments to identify the misogynistic nature of the comments and words used in it.
  17. 17. SL No Misogynistic Words Frequency of Words which are Misogynistic in Tone Found in Parvathy Facebook Posts Comments 1 Feminichi/Feminist/Feminichi/ Feministanegilum/Feminists 236 2 Hate/Hates 65 3 Liplock/Liploks/Liplok/Lips/Lipp 52 4 Hot 40 5 Cheap/Cheep 24 6 Rape/Raping/Rapist 24 7 Publicity 22 8 Intellectual/Intellectuals/Intellect 19 9 Stupid/Stupidity 16 10 Kiss/Kissing 14 11 Idiot/idiotic/Idiots 12 12 Fool/Foolish/Foolishness/Fools 11 13 Middle Finger/Mid Finger 10 14 Fake /Fakes Feminists 09 Word Frequency Analysis of the Comments-1
  18. 18. Word Frequency Analysis of the Comments-2 SL No Misogynistic Words Frequency of Words which are Misogynistic in Tone Found in Parvathy Facebook Posts Comments 15 Crap 08 16 Ego/Egocentric 05 17 Budhijeeeevi/Budhijeevi 04 18 Loooooooser/Losers 04 19 Filth/Filthier/Filthy 03 20 Hypocrisy/hypocrite/hypocritical 03 21 Bullshits/Bullshitts 02 25 Pseudointellectuals 01 26 Sluttish 01
  19. 19. SL No Misogynistic Words Frequency of Words which are Misogynistic in Tone Found in Swara Bhaskar Facebook Posts Comments 1 Vagina/Vaginal/Vaginas/Vaginous /Vegina 95 2 Rape/Raped/Rapes 77 3 Feminism/FakeFeminism/Feminazi /Feminist/Feminists 50 4 Publicity 27 5 Stupid/Stupidity 25 6 Cheap 24 7 Dumb/Dumbhead 11 8 Intellect/Intellects/Intellectual/Intell ectualism 10 9 Fake 09 10 Harem 08 11 Disagree 06 Word Frequency Analysis of the Comments-3
  20. 20. SL No Misogynistic Words Frequency of Words which are Misogynistic in Tone Found in Swara Bhaskar Facebook Posts Comments 12 Brainless/Mindless 04 13 Cunt 04 14 Dick 04 15 Hypocrite 04 16 Crap 03 17 Fucking /Fucq 03 18 hypocrisy 03 19 Idiotic 03 20 Moron/Morons 03 21 Burnol 02 22 Filthy 02 23 Pervert 02 24 Pseudofeminism/Pseudofeminists 02 25 Slut 02 Word Frequency Analysis of the Comments-4
  21. 21. 26 Whore/Cheapwhore 02 27 Anti-men 01 28 Bootlickingforamovierole 01 29 Hypocrites 01 30 Intercourse 01 31 Pseudointellect 01 Word Frequency Analysis of the Comments-5
  22. 22. Few Example of the Kind of Comments Made on the Respective Actress Facebook Posts
  23. 23. Few Example of the Kind of Comments Made on the Respective Actress Facebook Posts Conti…
  24. 24. Few Example of the Kind of Comments Made on the Respective Actress Facebook Posts Conti…
  25. 25. What This Study Revealed? • The study found that misogynistic words like “cunt”, “dick”, “cheap”, “whore” “middle finger”, “Rape” “slut” were used to insult the actresses for speaking their mind. • There are so many comments which are made on the Facebook Page of the actresses were highly derogatory . Most often belittling their modesty and dictating them to shut up their mind • The study shows that women irrespective of their social, professional, economic status often subjected to online trolls and bullying for having their own opinion
  26. 26. How Online Trolling and Bullying Can be Controlled in India? • Various Studies have found that existing Laws (IPC provisions and IT Act 2000 (Amended in 2008)) to Control Trolling and Bullying Women online were not stringent enough so many activists concerned in this domain have recommended to have separate laws on online trolling and bullying in India • There is no proper awareness creative mechanism on cyber crime in India. There is need to create awareness on cyber crime and existing laws on this issue among the masses • Need to train children and college students at the school and college level to the nitty-gritty of using social media space in a positive way • Establishing counselling centre for victims of online harassment
  27. 27. Thank You ? Courtesy: OCLC

×