The document summarizes data collected on social media discussions around the Indian Super League (ISL), a new domestic football league in India, from October 1-14. Key findings include: the #LetsFootball hashtag was most popular; sentiment around ISL was positive; discussions were most common among males aged 21-30 on Twitter and Facebook; and ISL generated more interest than the I-League but less than foreign leagues like the Premier League.
Interesting Findings on Football in IndiaSimplify360
India has the largest football fan base in the world at 170 million fans. The Indian Super League (ISL) has become the 6th most followed football league globally on social media. While only about 14% of India's population supports football currently, the number of football fans in India is projected to reach 482 million by 2020. The growth of the ISL and establishment of football academies in the country could help develop football at the youth level and allow India to qualify for the FIFA World Cup by 2030.
Social Media marketing report on I League v/s ISLSocial Samosa
This document analyzes the social media popularity and fan bases of various Indian football clubs that participate in the I-League and Indian Super League (ISL). It finds that Atletico de Kolkata has the highest Simplify360 Social Index and is the most popular club on social media. Overall, ISL clubs have more total social media fans than I-League clubs, though East Bengal, an I-League club, has the largest individual fan base with over 1.3 million Facebook fans. The document also provides statistics on football fandom in various Indian cities and states.
India Social Media Case Study - Most Intensive Social Media CampaignThe In Things
This document summarizes the results of an intensive 20 day social media campaign on Facebook and Twitter for HT No TV Day. Some key results included gaining over 100,000 fans on Facebook, averaging over 5,000 new fans per day. The page had high engagement with over 43,000 interactions and 3 million post impressions. On Twitter, the page achieved a very high Klout score of 60 in just 15 days, showing its influence. Contests and user generated content like photos and videos performed best across both social networks.
1. The document analyzes the social media popularity and fan bases of various Indian football clubs. It finds that Atlético de Kolkata has the highest Social Media Index and is the most popular club on social media, while East Bengal has the largest fan base on Facebook.
2. The Indian Super League (ISL) clubs generally have higher social media engagement and fan numbers than I-League clubs. East Bengal, which plays in the I-League, is an exception as the most liked and with the largest Facebook fan base of all Indian clubs.
3. The analysis is based on data from the clubs' Facebook, Twitter, Google Plus, YouTube and other social media profiles to determine their social media strength
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Social media is growing rapidly in India with over 400 million users on Facebook and 60 million members on LinkedIn. Social networks allow Indians to share what they are doing and see what others are up to. Popular Indian brands are also gaining followers, with Ching's Secret reaching over 100,000 fans, while Fastrack is closely following. Various niche social networks in India cater to specific interests like food, motherhood, education and hobbies. With billions of interactions happening every day across major platforms, social media engagement is becoming increasingly important for brands looking to connect with customers.
“Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using TwitterSimplify360
Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders.
So what are the trends and how can brands leverage this?
Simplify 360 conducted a survey and came up with very intriguing results about the way Twitter is used by an Indian Youth.
Have a look if you are an Indian youth tweeting your life out, read it even if you are not one.
The document summarizes data collected on social media discussions around the Indian Super League (ISL), a new domestic football league in India, from October 1-14. Key findings include: the #LetsFootball hashtag was most popular; sentiment around ISL was positive; discussions were most common among males aged 21-30 on Twitter and Facebook; and ISL generated more interest than the I-League but less than foreign leagues like the Premier League.
Interesting Findings on Football in IndiaSimplify360
India has the largest football fan base in the world at 170 million fans. The Indian Super League (ISL) has become the 6th most followed football league globally on social media. While only about 14% of India's population supports football currently, the number of football fans in India is projected to reach 482 million by 2020. The growth of the ISL and establishment of football academies in the country could help develop football at the youth level and allow India to qualify for the FIFA World Cup by 2030.
Social Media marketing report on I League v/s ISLSocial Samosa
This document analyzes the social media popularity and fan bases of various Indian football clubs that participate in the I-League and Indian Super League (ISL). It finds that Atletico de Kolkata has the highest Simplify360 Social Index and is the most popular club on social media. Overall, ISL clubs have more total social media fans than I-League clubs, though East Bengal, an I-League club, has the largest individual fan base with over 1.3 million Facebook fans. The document also provides statistics on football fandom in various Indian cities and states.
India Social Media Case Study - Most Intensive Social Media CampaignThe In Things
This document summarizes the results of an intensive 20 day social media campaign on Facebook and Twitter for HT No TV Day. Some key results included gaining over 100,000 fans on Facebook, averaging over 5,000 new fans per day. The page had high engagement with over 43,000 interactions and 3 million post impressions. On Twitter, the page achieved a very high Klout score of 60 in just 15 days, showing its influence. Contests and user generated content like photos and videos performed best across both social networks.
1. The document analyzes the social media popularity and fan bases of various Indian football clubs. It finds that Atlético de Kolkata has the highest Social Media Index and is the most popular club on social media, while East Bengal has the largest fan base on Facebook.
2. The Indian Super League (ISL) clubs generally have higher social media engagement and fan numbers than I-League clubs. East Bengal, which plays in the I-League, is an exception as the most liked and with the largest Facebook fan base of all Indian clubs.
3. The analysis is based on data from the clubs' Facebook, Twitter, Google Plus, YouTube and other social media profiles to determine their social media strength
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Social media is growing rapidly in India with over 400 million users on Facebook and 60 million members on LinkedIn. Social networks allow Indians to share what they are doing and see what others are up to. Popular Indian brands are also gaining followers, with Ching's Secret reaching over 100,000 fans, while Fastrack is closely following. Various niche social networks in India cater to specific interests like food, motherhood, education and hobbies. With billions of interactions happening every day across major platforms, social media engagement is becoming increasingly important for brands looking to connect with customers.
“Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using TwitterSimplify360
Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders.
So what are the trends and how can brands leverage this?
Simplify 360 conducted a survey and came up with very intriguing results about the way Twitter is used by an Indian Youth.
Have a look if you are an Indian youth tweeting your life out, read it even if you are not one.
The Hero ISL is primed to deliver a holistic football experience unlike any other witnessed in India so far, with a heady mix of top-quality Indian footballers complimenting a wide array of international players of global repute. Our objectives transcend the customary and are aimed at changing the status quo; change that is necessary; change that the nation’s football-loving public deserves. The journey to success is often arduous but that’s a challenge the League intends to tackle head on.
The document discusses the Indian Super League (ISL), a professional football league established in 2014 to help develop football in India and qualify the national team for the 2026 FIFA World Cup. It provides details on the founding and structure of the ISL such as the teams, sponsors that invested hundreds of crores, and marketing strategy focused on digital platforms like Twitter. The first season was held from October to December 2014 and was won by the Kolkata team. Plans are discussed for an even bigger second season in 2015.
The document outlines a social media strategy for the Indian Super League to raise awareness and generate conversations on social platforms like Facebook, Twitter, YouTube, Google+, and Pinterest. It details creating content to build awareness, interest, and engagement through posts, hashtags, videos, and photos while measuring success through various analytics tools to track engagement, reach, shares, and more across each platform.
With a successful first season, the Indian Super League (ISL) is growing by working with the English Premier League to expand and swap players. The league hopes to grow in popularity this coming year. For more news and updates, please visit:
http://yogeshjoshee.uk
The document discusses the Hero Indian Super League, the first high-quality domestic soccer league in India. It involves 8 franchise teams and international and national soccer players. The league is a partnership between IMG-Reliance and AIFF with Star Sports providing coverage. The objective is to increase awareness of soccer in India through social media engagement and conversations with soccer fans. A sample target persona is provided and the proposed social media strategy involves activities on Facebook, Twitter, YouTube and blogs to inform, engage and entertain soccer fans. Effectiveness will be measured using various analytics and insights tools.
A short presentation on how football clubs could use social media more effectively in their everyday communications.
For more, visit: www.RubberRepublic.com
Beyond The Badge: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Let’s face it, the buzz surrounding Gamification has reached critical mass in the marketing industry with the bulk of attention directed to points & badges as a panacea for customer engagement and loyalty. While these tools certainly have their place in drafting an engagement plan, there’s more to unlock - much more. By examining the tools game designers use to incentivize and motivate players and mapping these tools to their psychological underpinnings we can arm ourselves with a model for architecting user engagement, directing behavior and satisfying business goals.
This presentation is appropriate for anyone looking to level up their understanding of game design thinking, the current state of gamification and how to move it Beyond the Badge.
Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal SecondSimplify360
TOP BARCLAYS PREMIERE LEAGUE TEAMS
ON SOCIAL MEDIA- January 2014
Key findings
•Manchester United leads as the number one most liked club on Facebook
•Arsenal is the most followed club on Twitter
•Chelsea is the most talked about club in January, 2014
•Manchester United has the highest number of fans engaged.
•Southampton has the most engaged fans in terms of percentage of fans engaged.
The Indian School League - Presentationschoolleague
The Indian School League is a competitive sports league that aims to develop world-class sporting talent in India. It has three levels that schools can join, with Level I being the most competitive. The League generates revenue through broadcasting rights, sponsorships, and licensing deals, with most revenue shared among accredited school teams. Its goal is to provide student athletes a competitive environment, world-class infrastructure and coaching, and financial support to develop their talents.
The Indian Premier League an annual Indian Twenty20 cricket tournament, founded in 2008 by the BCCI has set ball rolling for other Spots League and in all likelihood is going to help Indian sports in future.
Indian football has faced several hurdles in its growth including a lack of infrastructure, youth programs, and an obsession with cricket. The Indian Super League was formed to address these issues by bringing in foreign franchises and academies to scout new talent, holding camps in rural areas, and establishing grassroots programs. The league is a partnership between organizations like IMG-Reliance and AIFF along with sponsors such as Hero and broadcasters including Star Sports. It aims to develop the sport in India so that the national team may qualify for the FIFA World Cup by 2030.
Venice Basketball League Partnerships 2014 - Property of VBLBrian Matsumoto
Founded in 2006 by some of Los Angeles' hoop trendsetters, the Venice Basketball League was born as a community tournament and is now one of the most recognizable summer leagues in the world. Starting from the legendary courts of Venice Beach, we unite everyone around the game that we love.
Radio city 91.1FM - Gully Premier League 2014Synergy-MarCom
To ensure brand recall "RADIO CITY 91.1 FM" Gully Premier League
Reach out to the masses and register the message " City's biggest – FOR THE PEOPLE Cricket tournament
Reach out to the target audience with the intent of building a strong brand loyalty through varied promotional tools
Drive registrations through interactive communication at touch points viz: Residential Societies, Playgrounds,
Local Pan Shops, Sports Shops etc.
Take the event to strategic parts of the city, recognize and reward the best local team in the town.
Establish a strong association of Planet Radiocity,
Radio City 91.1 FM and Unibic with the activity and the event
Sport Marketing-Final presentation-German University in Cairo-MBA-Mar2013Youssef Alaadin
The document summarizes a marketing seminar on sport marketing. It begins by defining sport marketing and outlining its three main sectors: marketing of a sport, marketing products through sports, and promoting sports to the public. It then discusses readings on sport marketing literature, the current state of sport marketing in Egypt, and popular careers in the field. The remainder covers sport marketing worldwide, a typical sport marketing plan framework, an example research paper, and benefits of sport marketing. Key highlights include the need to modify Egyptian laws around sponsor rights and the importance of developing sport management education.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
The Premier League is an elite English soccer league established in 1992 that quickly became one of the most popular in the world. It features top teams like Manchester United, Chelsea, and Liverpool. A key strength is its highly competitive structure, with revenue sharing and relegation of the bottom two teams each season. However, it faces threats from growing European rivals and may lose superstar players. Opportunities exist to expand fanbases in India and China through academies and merchandising.
Анализ основан на балансовых и годовых отчетах, публикуемых клубами, а также на других авторитетных источниках информации, таких как УЕФА, The Financial Times, Bloomberg, Yahoo Finance, Forbes, Transfermarkt и Hoovers. Для этого издания анализируемый финансовый год был 2017-18.
The Hero ISL is primed to deliver a holistic football experience unlike any other witnessed in India so far, with a heady mix of top-quality Indian footballers complimenting a wide array of international players of global repute. Our objectives transcend the customary and are aimed at changing the status quo; change that is necessary; change that the nation’s football-loving public deserves. The journey to success is often arduous but that’s a challenge the League intends to tackle head on.
The document discusses the Indian Super League (ISL), a professional football league established in 2014 to help develop football in India and qualify the national team for the 2026 FIFA World Cup. It provides details on the founding and structure of the ISL such as the teams, sponsors that invested hundreds of crores, and marketing strategy focused on digital platforms like Twitter. The first season was held from October to December 2014 and was won by the Kolkata team. Plans are discussed for an even bigger second season in 2015.
The document outlines a social media strategy for the Indian Super League to raise awareness and generate conversations on social platforms like Facebook, Twitter, YouTube, Google+, and Pinterest. It details creating content to build awareness, interest, and engagement through posts, hashtags, videos, and photos while measuring success through various analytics tools to track engagement, reach, shares, and more across each platform.
With a successful first season, the Indian Super League (ISL) is growing by working with the English Premier League to expand and swap players. The league hopes to grow in popularity this coming year. For more news and updates, please visit:
http://yogeshjoshee.uk
The document discusses the Hero Indian Super League, the first high-quality domestic soccer league in India. It involves 8 franchise teams and international and national soccer players. The league is a partnership between IMG-Reliance and AIFF with Star Sports providing coverage. The objective is to increase awareness of soccer in India through social media engagement and conversations with soccer fans. A sample target persona is provided and the proposed social media strategy involves activities on Facebook, Twitter, YouTube and blogs to inform, engage and entertain soccer fans. Effectiveness will be measured using various analytics and insights tools.
A short presentation on how football clubs could use social media more effectively in their everyday communications.
For more, visit: www.RubberRepublic.com
Beyond The Badge: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Let’s face it, the buzz surrounding Gamification has reached critical mass in the marketing industry with the bulk of attention directed to points & badges as a panacea for customer engagement and loyalty. While these tools certainly have their place in drafting an engagement plan, there’s more to unlock - much more. By examining the tools game designers use to incentivize and motivate players and mapping these tools to their psychological underpinnings we can arm ourselves with a model for architecting user engagement, directing behavior and satisfying business goals.
This presentation is appropriate for anyone looking to level up their understanding of game design thinking, the current state of gamification and how to move it Beyond the Badge.
Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal SecondSimplify360
TOP BARCLAYS PREMIERE LEAGUE TEAMS
ON SOCIAL MEDIA- January 2014
Key findings
•Manchester United leads as the number one most liked club on Facebook
•Arsenal is the most followed club on Twitter
•Chelsea is the most talked about club in January, 2014
•Manchester United has the highest number of fans engaged.
•Southampton has the most engaged fans in terms of percentage of fans engaged.
The Indian School League - Presentationschoolleague
The Indian School League is a competitive sports league that aims to develop world-class sporting talent in India. It has three levels that schools can join, with Level I being the most competitive. The League generates revenue through broadcasting rights, sponsorships, and licensing deals, with most revenue shared among accredited school teams. Its goal is to provide student athletes a competitive environment, world-class infrastructure and coaching, and financial support to develop their talents.
The Indian Premier League an annual Indian Twenty20 cricket tournament, founded in 2008 by the BCCI has set ball rolling for other Spots League and in all likelihood is going to help Indian sports in future.
Indian football has faced several hurdles in its growth including a lack of infrastructure, youth programs, and an obsession with cricket. The Indian Super League was formed to address these issues by bringing in foreign franchises and academies to scout new talent, holding camps in rural areas, and establishing grassroots programs. The league is a partnership between organizations like IMG-Reliance and AIFF along with sponsors such as Hero and broadcasters including Star Sports. It aims to develop the sport in India so that the national team may qualify for the FIFA World Cup by 2030.
Venice Basketball League Partnerships 2014 - Property of VBLBrian Matsumoto
Founded in 2006 by some of Los Angeles' hoop trendsetters, the Venice Basketball League was born as a community tournament and is now one of the most recognizable summer leagues in the world. Starting from the legendary courts of Venice Beach, we unite everyone around the game that we love.
Radio city 91.1FM - Gully Premier League 2014Synergy-MarCom
To ensure brand recall "RADIO CITY 91.1 FM" Gully Premier League
Reach out to the masses and register the message " City's biggest – FOR THE PEOPLE Cricket tournament
Reach out to the target audience with the intent of building a strong brand loyalty through varied promotional tools
Drive registrations through interactive communication at touch points viz: Residential Societies, Playgrounds,
Local Pan Shops, Sports Shops etc.
Take the event to strategic parts of the city, recognize and reward the best local team in the town.
Establish a strong association of Planet Radiocity,
Radio City 91.1 FM and Unibic with the activity and the event
Sport Marketing-Final presentation-German University in Cairo-MBA-Mar2013Youssef Alaadin
The document summarizes a marketing seminar on sport marketing. It begins by defining sport marketing and outlining its three main sectors: marketing of a sport, marketing products through sports, and promoting sports to the public. It then discusses readings on sport marketing literature, the current state of sport marketing in Egypt, and popular careers in the field. The remainder covers sport marketing worldwide, a typical sport marketing plan framework, an example research paper, and benefits of sport marketing. Key highlights include the need to modify Egyptian laws around sponsor rights and the importance of developing sport management education.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
The Premier League is an elite English soccer league established in 1992 that quickly became one of the most popular in the world. It features top teams like Manchester United, Chelsea, and Liverpool. A key strength is its highly competitive structure, with revenue sharing and relegation of the bottom two teams each season. However, it faces threats from growing European rivals and may lose superstar players. Opportunities exist to expand fanbases in India and China through academies and merchandising.
Анализ основан на балансовых и годовых отчетах, публикуемых клубами, а также на других авторитетных источниках информации, таких как УЕФА, The Financial Times, Bloomberg, Yahoo Finance, Forbes, Transfermarkt и Hoovers. Для этого издания анализируемый финансовый год был 2017-18.
Top 5 clubs that can probably win UCL.pptxHenry Bartlett
The document lists the top 5 clubs that could potentially win the 2023 UEFA Champions League, providing brief details on each. In order, they are:
1. Napoli - A strong Italian club with a passionate fan base that has good chances to win Serie A this season.
2. Liverpool - One of England's most successful clubs, having recently won the Premier League and Champions League in 2019-2020.
3. Real Madrid - The most successful European club of all time with a record 14 Champions League titles and numerous other honors.
4. Bayern Munich - Germany's dominant club with 31 Bundesliga titles and a record 6 Champions League trophies, including winning all club titles in a
This document summarizes the 2015-2016 season review from Brandtix Sports, which provides brand value indexing for sports teams and athletes. Some of the key findings include:
1) Leicester City saw the largest increase in social media fans over the past three months of any Premier League club, gaining 4.2 million new fans.
2) Barcelona and Real Madrid dominated the top European teams brand value rankings, combining for 39% of the total social media following of the top 20 clubs.
3) Cristiano Ronaldo has the highest individual brand value and social media following of any player, with over 211 million fans across platforms.
An Analysis Of European Soccer Finances And Their Impact On On-field SuccessLeon Corriea
This document analyzes how analytics can be used to improve the financial decisions that impact on-field success for top European soccer clubs. It identifies the key factors involved in financial decision making - revenue, transfers, wages, and infrastructure. Through analytics, the document assigns importance to each factor and how prioritizing the most impactful areas can maximize on-field success. The future of soccer increasingly relies on the efficient use of analytics for marginal gains across scouting, game preparation, and other areas.
Deloitte - All to Play for Football Money League 2013 - Sport Business Groupjeremylepaulbinet
Real Madrid generated over €500 million in revenues for the first time in 2011/12, becoming the first club in any sport to surpass that revenue threshold in a single year. They maintained the top spot in the Money League rankings for an eighth consecutive year. Manchester City climbed five spots to seventh place thanks to revenue growth of over 50% as their investment in players led them to their first Premier League title. While all the top 20 clubs were from Europe's 'big five' leagues, clubs from emerging markets like Brazil and clubs hosting upcoming World Cups have potential to challenge European dominance in future Money League rankings.
Welcome to the 16th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. The Money League is published eight months after the end of the 2011/12 season, and is therefore the most contemporary and reliable analysis of clubs’ relative financial performance.
The Red Card is a globally recognised study on the most influential European football clubs online in China.
Red Card 2017 is the sixth annual report, and this year measures the performance of over 50 European clubs across 8 different digital metrics.
The aim of this report is to educate teams and organisations on how to improve their China digital strategy.
Football: 10 Rules of the Business
Understanding football business with data and charts.
Presented at Lomonosov Business School. Moscow State University
Major League Soccer + Your Business - GOOALLL!Cox Media
This document provides information about advertising opportunities in soccer, including Major League Soccer (MLS), UEFA Champions League, and the English Premier League. It summarizes viewership demographics for MLS, highlights top clubs and upcoming matches in each league, and discusses cable TV coverage of soccer games. Social media engagement for the 2014 World Cup and Premier League is also summarized.
1. Manchester United remains the world's most valuable football brand, worth $1.17 billion, despite a weak season on the pitch.
2. Leicester City had the fastest growing brand value after their unexpected Premier League title, up 132% to $237 million and 16th overall.
3. Real Madrid's brand value grew 32% to $1.148 billion after another Champions League title, closing the gap on Manchester United for the top spot.
Real Madrid topped the Money League for the ninth consecutive year with revenues of €518.9 million. Bayern Munich rose to third place due to Champions League and domestic success, generating €480.6 million. Paris Saint-Germain placed fifth, the highest for a French club, with over €400 million in revenue. Galatasaray and Fenerbahçe placed 16th and 18th respectively, the first time two non-big five league clubs have placed in the top 20 since 2005-2006. Overall revenues for the top 20 clubs grew 8% to €5.4 billion for 2012-2013.
European soccer has embraced new technologies and social media which has increased its global fan base and revenue. Social media allows clubs and players to connect directly with young, international fans at no cost. This has boosted player and brand popularity. Television rights deals are much larger for top clubs, widening the gap between large and small clubs. However, new viewing options online have expanded fans worldwide, growing the sport's popularity and revenue overall.
FC Bayern München has overtaken Manchester United to become the world's most valuable football brand at $860 million. Bayern achieved domestic and European success on the pitch in 2012/13, boosting revenues from matchday, media, and commercial streams. Off the pitch, Bayern has strong ownership ties to sponsors like Audi and Adidas, generating over €200 million annually in commercial revenues. As the top club in Germany's largest economy, Bayern has leveraged commercial deals to maximize its position while maintaining financial stability and profitability.
Berikut adalah 30 TIM Olah Raga teratas di jejaring sosial Facebook yang dibuat berdasarkan beberapa kriteria :
1. Ukuran : Jumlah "Likes" (atau penggemar) *
2. Frekuensi: Keteraturan dan konsistensi update
3. Keterlibatan: Keaslian dan interaksi timbal balik dari semua tingkatan anggota.
4. Promosi: Sponsor aktivasi, kontes, dan link ke aset digital
5. Isi : Varietas, Keasliannya, dan kualitas media upload dan update
Soccerex Transfer Review 2016-17 by Prime Time Sport LaLiga Santander edition...Prime Time Sport
The document provides an overview and analysis of the summer 2016 transfer window for the top European football leagues. It summarizes that total spending on player acquisitions by the top 5 leagues reached a new record high of €3.2 billion, driven by heavy investment from English Premier League clubs. The Premier League also saw the most spending polarization and investment from promoted clubs. Juventus had the largest overall player trading volume during the window.
Guide to the explosive growth of sport in china 2016Mailman Group
The document discusses the explosive growth of sports in China across 5 key areas:
1) Digital platforms like WeChat and Weibo are hugely popular among sports fans in China and are innovating features like live streaming.
2) Paywalls for premium sports content on IPTV platforms are becoming established with fans increasingly willing to pay for subscriptions.
3) Billions of dollars have been invested in domestic sports through government initiatives and private funds, as well as in overseas clubs and leagues.
4) The Chinese Super League has seen rapid growth and is outspending foreign leagues on transfers, while working to expand its international reach.
5) Chinese fans take great national pride in their domestic teams and athletes
european footbal lin chinese market reportGregory Kuzin
The document analyzes the performance of the top 5 European football leagues in the Chinese market in the 2014/15 season. It finds that the Premier League had the highest TV ratings and penetration, while La Liga and the Bundesliga also performed well. Real Madrid, Barcelona, and Manchester United had the strongest social media presences of football clubs. The UEFA Champions League final achieved the highest ratings for a sports program. More European clubs are participating in commercial games in China, and Chinese sponsorship of European football is growing.
Soccerex Transfer Review 2016-17 by Prime Time Sport EPL editionPrime Time Sport
This document provides an overview and analysis of summer 2016 transfer window activity in European football, with a focus on the top 5 leagues. It discusses key trends in player spending, most expensive transfers, highest spending clubs, and player trading between clubs. The Premier League saw the highest overall spending at over 1.3 billion Euros. Manchester United's purchase of Paul Pogba for 105 million Euros was the most expensive transfer ever. Juventus had the highest revenues from player sales at 159 million Euros.
Similar to Indian Super League ISL is the 5th most followed football league in the world on social media (20)
Take a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the need and effect of CRM. We have also provided a list of do’s and don’ts to enhance your CRM practices. Take a look!
5 Reasons Why Influencer Marketing Is the BestSimplify360
Social media influencers have the ability to widely promote brands due to their large follower bases and expertise. They understand markets and customers, and can effectively communicate brand messages indirectly through quality content and relationships with their followers. Influencers provide brands with wider reach, help make the brand more famous, offer high value content, help build relationships with target audiences, and provide industry insights and awareness of new trends. While influencers work on a payment model, advocates genuinely talk about brands from personal experience. Being popular does not necessarily make someone an influencer if they lack expertise in a particular domain.
Why Food Tech Brands Love Social Media?Simplify360
Over the past few years food brands have taken to the digital world quite aggressively. With aggregator companies coming in, the social media presence of food tech brands such as Foodpanda, Zomato, Tinyown and more have increased immensely.
We did a comparative study of these brands and their behavior on social media to find out the various ways they use to promote themselves. Take a look for yourself and be amazed by the effort these companies make!
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.
Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Social Media Creates Greater Hype on Maggi CrisisSimplify360
After being found guilty of using high amounts of lead and MSG in their noodles, Nestle's Maggi is now off every shops shelves in India. This crisis has led to over 4 lakh conversations on various social media channels, over a period of few days.
Simplify360 took a deeper look into the situation and found few interesting facts about the reaction Maggi generated on social media over the past few days. While it is sad that the kid's as well as mom's favorite noodles will no longer be available, is this really being accepted by the masses? Let's find out
Guide to Using Social Media for BrandingSimplify360
Social Media has become one inevitable space in today's date. Being present and using it efficiently can help reduce your branding costs and also reach you to a larger audience.
This is not just true in the case of personalities, but nowadays, even companies are using it actively to promote their brand name. Here's are a few examples explaining how to do branding the right way.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
8 Ways to Design the Best Social Media Policies by the GovernmentSimplify360
Social Media is almost an inevitable platform for all forms of organisations. Whether it is a private ltd. company or a government organisation, there is no better way to reach the target audience, than taking the social media way.
We have taken a look at various social media policies adopted by governments from across the world and come up with solutions for the same.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Access to Social Media Should be Banned in OfficesSimplify360
While most organisations today believe in going all live on various social media channels, there are still a few offices which do not allow the use of Facebook, Twitter, Instagram, for that matter even Google!
Is this actually helping the organisation increase their productivity or affecting it adversely. Here's why Social Media usage should be allowed in offices.
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
Entrepreneurship is one of the most prominent things in today's date. However, social entrepreneurs are still a few. Not many have been able to reach great heights with their ideas.
We have listed 5 ways which successful entrepreneurs adopted to make it big. Here's how they nailed it.
Nepal Earthquake Leaves Social Media ShakenSimplify360
As hard the intensity of the earthquake was, Nepal's recent disaster, the huge earthquake also affected social media in high intensity. People were stunned by the damage this natural disaster had caused and the same reflected on platforms like Twitter and Facebook as well.
Here's a look at how social media was flooded with information about the earthquake as soon as people got to know about it.
Vodafone Zoozoo Has the Highest Fans on FacebookSimplify360
Social Media has taken almost all forms to business to greater heights. Most companies today believe in using the social media platforms like Facebook and Twitter to popularize their brands.
Here's a look at which telecom brands are performing better on social media.
Choosing one among an array of amazing people we look up to on a regular basis is a difficult task. Especially considering the fact about leadership. Leading is a quality and the parameters to measure it are many.
Therefore we have taken into consideration a few characteristics such as charisma, success, work life and their worth in terms of money to select 5 business people who we thing are the best.
E-Commerce In US-Social Media CampaignsSimplify360
The document discusses top social media campaigns for three leading e-commerce companies in the United States. It shows that Amazon has the largest fanbase on Facebook and Twitter with over 33 million followers. Amazon's #AmazonPrime campaign generated the most buzz in the last 30 days with over 8,000 posts. Walmart has the second largest social media following, while eBay's #eBayFashion campaign was the least discussed but still utilizes daily promotions to engage its brand's followers. The document also provides an overview of social media analytics company Simplify360 and its service offerings for social marketing, customer service, and analytics.
The world has developed faster than humans even imagined it to. It is coming to a stage where almost everything is beginning to depend on internet. So, what exactly is Internet of Things? Anything and everything which can be assigned an IP address and provided the ability to transfer data can be branched under internet of things.
While it is still a human who operates a computer, when it comes to storing and remembering data, a computer might perform better. This being said, humans have become completely dependent on a system in every walk of their life. Some companies have utilized this opportunity and also leveraged it to derive profits. This has also helped people keep track of latest happenings, of things that they like and more.
Most companies today have separate programs which helps in bringing the employees of the organisation together and teaches them to work in a team environment. It is also one of the typical questions asked during interviewing a candidate, whether team work is one of their strength or not.
Although giving a definite answer to what really drives team work is difficult, as it may vary from good leadership to understanding among the team members, here's a list of few ways which can be used to enhance team values and work towards a successful company.
Delhi Airport Never Fails To Wish Their PassengersSimplify360
Airports today have gotten a completely changed look. gone are those days when passengers had to look at each other's faces until their flights were ready to board. Today, the airports look more like a shopping mall.
This change has been brought about to make the passengers more comfortable, welcome and to keep them engaged. After all a pleasant journey begins at the airport!
#WhoMadeMyClothes Garners 16K likes on FacebookSimplify360
This document summarizes a social media analysis of the #whomademyclothes campaign in the US on the second anniversary of the Rana Plaza factory collapse in Bangladesh. The analysis found that Facebook was the dominant platform for discussion at 89%, with a positive sentiment score of 66. Women participated more than men at 70%. Popular hashtags included #whomademyclothes, and words related to fair trade, sustainability, and ethical fashion. The provided social media analytics were conducted by Simplify360, a social business intelligence firm.
IPL's Opening Week Receives Over 186K MentionsSimplify360
This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
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Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdfmouthhunt5
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
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Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
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According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
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3. www.simplify360.com
I-League is less noticed by fans because for minimal social media activity.
It falls behind ISL because of the lack of advertising and marketing.
East Bengal F.C though have managed to fetch a million fans on Facebook.
To make a mark on the footballing world , it needs to put efforts in the quality of
play.
TALKING POINTS
5. www.simplify360.com
The French league have failed to make an impression on global fans because of their
inability make a mark in European championships.
Only one French club has won the Uefa Champions League till date .(Marseille in 1993)
TALKING POINTS
7. www.simplify360.com
For its debut season the Indian Super League (ISL) has managed to fetch a
whooping 1.6 million fans on Facebook and 99k followers on Twitter.
The presence of Marquee players viz Del Piero , Elamo Blumer , Robert Pires and
many more have played a significant role.
Also, a link with Bollywood personalities has led to many fans.
TALKING POINTS
9. www.simplify360.com
Football, or Soccer , as Americans call it , is slowly becoming popular as sport
among them.
The world first noticed Major League Soccer (MLS) when David Beckham joined
LA Galaxy from Real Madrid in 2007.
It became more popular when Thierry Henry too moved to USA to play for New
York Red Bulls.
The U.S men's team also showed a note-worthy performance reaching the round of
16 and have been consistently qualified for every WC since 1990.
TALKING POINTS
11. www.simplify360.com
The Serie A has lost its charm over the past few years due to lack of quality
of play , hence the relatively lower number of fans.
Despite this , the league stand at fourth because of its history and the threat
that the Italian clubs once used to pose.
The Italian clubs A.C Milan (7) , Inter Milan(3) and Juventes(2) have combined
won 12 Uefa Champions League titles.
TALKING POINTS
13. www.simplify360.com
The relatively lower number of fans of Bundesliga is because of
lack of competition
Majority of the fans of the league are because of Bayern
Munich and Borussia Dortmund.
The quality performance provided by German clubs in European
Champions is noteworthy and hence fetched many global
followers.
TALKING POINTS
15. www.simplify360.com
La Liga has the top two globally followed clubs viz. F.C Barcelona(80 million)
and Real Madrid F.C(78 million)
The two clubs have won a total of 14 Uefa Champions League title , more
the clubs combined from each country-wise leagues in Europe.
The presence of the world’s two best players , Lionel Messi and Critstiano
Ronaldo is one of the major reasons for La Liga’s fan following.
Cristiano Ronaldo and Lionel Messi alone have 103 million and 76 million
fans respectively on Facebook.
Also ,the rise of Atletico Madrid making the La-Liga a three-horse race has
caught the eyes of many viewers
TALKING POINTS
17. www.simplify360.com
The Barclays Premier League has the highest fans on social media
It can be accounted for by the competitive nature of the league
The fight for the title race and a berth in the UEFA Champions League is very
tight.
The number of globally famous clubs in BPL is the highest (5) – Manchester
United, Chelsea, Liverpool , Arsenal and Manchester City
TALKING POINTS
18. Methodology
Simplify360 Social Index(SSI) score has been used for ranking the leagues.
The SSI score has incorporated Facebook fans and Twitter followers
Higher the SSI score , better the Ranking.
www.simplify360.com
19. About Simplify360
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Phone : 347-468-7251
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100 Feet Road, Indiranagar,
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Phone : +91 80 40971130
Address
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20. Social
Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand Auditing;
Online Sales Lead Generation, and Consumer Sentiment Analysis.