The document outlines a social media strategy for the Indian Super League to raise awareness and generate conversations on social platforms like Facebook, Twitter, YouTube, Google+, and Pinterest. It details creating content to build awareness, interest, and engagement through posts, hashtags, videos, and photos while measuring success through various analytics tools to track engagement, reach, shares, and more across each platform.

1. Indian super league
An social media strategy

2. Objective
Raise awareness of the tournament and
generate conversations on social platforms.

3. Teams

4. Strategy
• Create awareness
• Interest
• Engagement

5. Media-mix
Platforms to be used
• Facebook (Core platform)
• Twitter
• YouTube
• Google+
• Pinterest

6. Communication
• FACEBOOK: Various content relating to ISL
(teams,updates,check-in,news,contest,pics)
to be updated on fb page.
• TWITTER: #hashtags to be developed so
that like minded people can communicate
with each other and share their thoughts
about the league.

7. Communication
• YOUTUBE: Video streaming of matches
also highlights to be done on the official
channel of ISL.
• GOOGLE+: ISL page to connect people to
share their pics and also to stay up to date
on the latest happening in ISL league.

8. Communication
• Pinterest: Pics relating to various franchise
of the ISL league to be updated on the
page so the people can pin them in their
page.

9. Measuring success
• Use of various tools like Hootsuite,
socialmention
• Tweetreach to measure the success of
hashtag campaigns on tweeter
• Facebooks insights to measure post
reach, page likes and also engagement

10. Measuring success
• Google+ has various metrics like
engagement, reach, shares and google
analytics.
• Pinterest analytics to know how many pics
have been repinned also to know the
reach of the pin.

11. THANK YOU