Indian football has faced several hurdles in its growth including a lack of infrastructure, youth programs, and an obsession with cricket. The Indian Super League was formed to address these issues by bringing in foreign franchises and academies to scout new talent, holding camps in rural areas, and establishing grassroots programs. The league is a partnership between organizations like IMG-Reliance and AIFF along with sponsors such as Hero and broadcasters including Star Sports. It aims to develop the sport in India so that the national team may qualify for the FIFA World Cup by 2030.