To ensure brand recall "RADIO CITY 91.1 FM" Gully Premier League
Reach out to the masses and register the message " City's biggest – FOR THE PEOPLE Cricket tournament
Reach out to the target audience with the intent of building a strong brand loyalty through varied promotional tools
Drive registrations through interactive communication at touch points viz: Residential Societies, Playgrounds,
Local Pan Shops, Sports Shops etc.
Take the event to strategic parts of the city, recognize and reward the best local team in the town.
Establish a strong association of Planet Radiocity,
Radio City 91.1 FM and Unibic with the activity and the event
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)Anjali Setiya
This Presentation is created by Anjali Setiya, G.B. Pant University of Agriculture and Technology, Pantnagar during an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation describes a Marketing Plan for a new Carpooling App LIFTd : Share the ride because we share the planet.
Spread across 12.84 acres, Godrej Vihaa is a gated community that will offer conveniences inside the apartment and a range of modern amenities on the outside that will provide a holistic lifestyle to the residents filled with magical moments. The project will elevate the standard of living in Badlapur, giving the lifestyle in the city a new dimension.
Godrej Vihaa is a residential project that brings a new dawn in your life because at Godrej Vihaa you don't just move into a new home,you step into a new life.
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)Anjali Setiya
This Presentation is created by Anjali Setiya, G.B. Pant University of Agriculture and Technology, Pantnagar during an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation describes a Marketing Plan for a new Carpooling App LIFTd : Share the ride because we share the planet.
Spread across 12.84 acres, Godrej Vihaa is a gated community that will offer conveniences inside the apartment and a range of modern amenities on the outside that will provide a holistic lifestyle to the residents filled with magical moments. The project will elevate the standard of living in Badlapur, giving the lifestyle in the city a new dimension.
Godrej Vihaa is a residential project that brings a new dawn in your life because at Godrej Vihaa you don't just move into a new home,you step into a new life.
Radio City 91.1 FM
Radio Mirchi 98.3FM
All Activation Presentation
Car Branding
Radio's most decorated reality show.
In house carpentry / Manpower / Design / Execution / Artist management
Beyond The Badge: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Let’s face it, the buzz surrounding Gamification has reached critical mass in the marketing industry with the bulk of attention directed to points & badges as a panacea for customer engagement and loyalty. While these tools certainly have their place in drafting an engagement plan, there’s more to unlock - much more. By examining the tools game designers use to incentivize and motivate players and mapping these tools to their psychological underpinnings we can arm ourselves with a model for architecting user engagement, directing behavior and satisfying business goals.
This presentation is appropriate for anyone looking to level up their understanding of game design thinking, the current state of gamification and how to move it Beyond the Badge.
Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal SecondSimplify360
TOP BARCLAYS PREMIERE LEAGUE TEAMS
ON SOCIAL MEDIA- January 2014
Key findings
•Manchester United leads as the number one most liked club on Facebook
•Arsenal is the most followed club on Twitter
•Chelsea is the most talked about club in January, 2014
•Manchester United has the highest number of fans engaged.
•Southampton has the most engaged fans in terms of percentage of fans engaged.
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
Customer relationship management asus Project by SynergyIM
Based on this information, managers must understand the different reasons for these types of relationships, and provide the customer with what they are looking for. Companies can collect this information by using surveys, interviews, and more with current customers. For example, Frito-Lay conducted many ethnographic interviews with customers to try and understand the relationships they wanted with the companies and the brands. For example, they found that most customers were adults who used the product to feel more playful. They may have enjoyed the company’s bright orange color, messiness and shape, for example
Radio City 91.1 FM
Radio Mirchi 98.3FM
All Activation Presentation
Car Branding
Radio's most decorated reality show.
In house carpentry / Manpower / Design / Execution / Artist management
Beyond The Badge: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Let’s face it, the buzz surrounding Gamification has reached critical mass in the marketing industry with the bulk of attention directed to points & badges as a panacea for customer engagement and loyalty. While these tools certainly have their place in drafting an engagement plan, there’s more to unlock - much more. By examining the tools game designers use to incentivize and motivate players and mapping these tools to their psychological underpinnings we can arm ourselves with a model for architecting user engagement, directing behavior and satisfying business goals.
This presentation is appropriate for anyone looking to level up their understanding of game design thinking, the current state of gamification and how to move it Beyond the Badge.
Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal SecondSimplify360
TOP BARCLAYS PREMIERE LEAGUE TEAMS
ON SOCIAL MEDIA- January 2014
Key findings
•Manchester United leads as the number one most liked club on Facebook
•Arsenal is the most followed club on Twitter
•Chelsea is the most talked about club in January, 2014
•Manchester United has the highest number of fans engaged.
•Southampton has the most engaged fans in terms of percentage of fans engaged.
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
Customer relationship management asus Project by SynergyIM
Based on this information, managers must understand the different reasons for these types of relationships, and provide the customer with what they are looking for. Companies can collect this information by using surveys, interviews, and more with current customers. For example, Frito-Lay conducted many ethnographic interviews with customers to try and understand the relationships they wanted with the companies and the brands. For example, they found that most customers were adults who used the product to feel more playful. They may have enjoyed the company’s bright orange color, messiness and shape, for example
Hubble is Uber's media partner. Through digital touch screens in the back of Uber vehicles we create engaging brand experiences. From CEO's to graduates, we have an attractive target market who are hip, tech-savvy and carry smart phones loaded with a credit card.
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
Advertising in Sport - With Videos and Examplesjanaiedwards1
PowerPoint that defines and explains advertising in sport. Provides examples, pros and cons, video links, techniques used, AIDA model, worked examples and activities
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
Event management companies in mumbai india market menMarket_Men
Event Management Companies in Mumbai, India - Market Men is one of the top wedding & event planners in Mumbai. Get the best of Events, Conferences, Annual Meets, Product Launches, Press Meets, Weddings, Artist Management, Event fabrication, Stage Set-up, Backdrop, Theme based events, Sound setup, Lights Décor, Rural Consumer Engagement, Static Media in rural Area, Interactive Media in Rural areas, Mela Contacts, Mandi Contacts, Haat Contacts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
4. STORY BOARD
• Objective:
– To ensure brand recall "RADIO CITY 91.1 FM" Gully Premiere League
– Reach out to the masses and register the message " City's biggest – FOR THE PEOPLE Cricket
tournament
– Reach out to the target audience with the intent of building a strong brand loyalty through varied
promotional tools
– Drive registrations through interactive communication at touch points viz: Residential Societies,
Playgrounds, Local Pan Shops, Sports Shops etc.
– Take the event to strategic parts of the city, recognize and reward the best local team in the town.
– Establish a strong association of Planet Radiocity, Radio City 91.1 FM and Unibic with the
activity and the event
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Back
6. TECHNOLOGY
• In order to simplify the registration process - a Toll Free Miss Number was offered – "08030636339", to which a call
gets disconnected after one ring causing no burden to caller.
• The above mentioned toll free number was publicised via onground promotions
• Each individual that called on the aforementioned number were called back by the expert lead generation team, to
register for the event.
• Every time a team was registered over the phone, a simple HTML based "LIVE" CRM report was broadcasted to the
concerned RC representatives
• Each conversation was recorded by a state of art call monitoring system
• A call-center number : 022-67255295 was also offered to the individuals registering for the event to provide support,
answer queries and provide timely notifications about the event.
• The above technogies eliminated the clutter of physical handling of data, chances of data manipulation and loss of
data.
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Next
11. CAR BRANDING
• Rationale:
– Enabled mobility, hence access to multiple locations in the target demography thus,
enabling superior reach and higher registrations.
– To build an effective "Recall" through branding on a car that truly is a head turner – Nano
– Enabled audience involvement through running On-Air contest – "Spot the car"
– Simply, served as hoarding on wheels, maximising eye ball contacts across Mumbai,
Navi Mumbai & Thane.
Snapshots Reach Highlights
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12. REACH
Demographic Coverage
Date Region Area Date Region Area
Week 1 Week 2
11/25/2013 Thane Mira Rd 12/1/2013 Navi Mumbai Airoli
Bhayander Vashi
Thane
12/2/2013 Navi Mumbai Chembur
11/26/2013 Mumbai Ghatkopar (E) Govandi
Kanjurmarg (E) Mankhud
Vikhroli (E)
12/3/2013 Mumbai Ghatkopar (E)
11/27/2013 Mumbai Dahisar (E) Kanjurmarg (E)
Borivali (E) Vikhroli (E)
Kandivali (E)
Malad (E) 12/4/2013 Navi Mumbai Vashi
Nerul
11/28/2013 Mumbai Colaba Belapur
Marine Lines
Worli 12/5/2013 Thane Kalwa
Vitava
1/29/2013 Navi Mumbai Vashi
Nerul 12/6/2013 Thane Mira Rd
Belapur Bhayander
Thane
11/30/2013 Thane Vasai
Virar 12/7/2013 Mumbai Powai
Nalasopara Andheri (E)
Vikhroli (E)
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Back
15. HIGHLIGHTS
On looker asking about information while the car was on the way Excited college kids posing with GPL Leaflet and Registering for
participation
Group of people insisting to stop the vehicle and pose
An excited onlooker spotting GPL Car and recieving JKJ Card A listener proactively asking for JKJ card after hearing about
it on the radio
Promoter Explaing a group of boys about how to redeem the JKJ
card for a prize
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Back
16. MINI CANTER
• Rationale
– While a hoarding is an effective but stationary means of advertising, we used a
traditional advertising approach and made it more effective by using a canter
– Simply, served as hoarding on wheels, maximising eye ball contacts and ensuring
superior and extensive coverage across Mumbai, Navi Mumbai & Thane.
– While a on the move hoarding provided extensive eye ball contact, we took it a step
further by having promoters with various collaterals to make it interactive as well
Snapshots Reach Highlights
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Back
19. REACH
Demographic Coverage
Date Region Area Date Region Area
Week 1 Week 2
11/25/2013 Thane Mira Rd 12/1/2013 Navi Mumbai Chembur
Bhayander Govandi
Thane Mankhud
12/2/2013 Mumbai Ghatkopar (E)
11/26/2013 Mumbai Ghatkopar (E) Kanjurmarg (E)
Kanjurmarg (E) Vikhroli (E)
Vikhroli (E)
12/3/2013 Navi Mumbai Vashi
11/27/2013 Navi Mumbai Vashi Nerul
Nerul Belapur
Belapur
12/4/2013 Thane Kalwa
Vitava
11/28/2013 Thane Vasai 12/5/2013 Thane Mira Rd
Virar
Nalasopara Bhayander
Thane
1/29/2013 Mumbai Dahisar (E)
Borivali (E) 12/6/2013 Mumbai Powai
Kandivali (E) Andheri (E)
Malad (E) Vikhroli (E)
11/30/2013 Navi Mumbai Airoli
Vashi 12/7/2013 Thane Bhyandar
Mira Rd
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Back
20. HIGHLIGHTS
Excited audience posing with GPL Leaflet Audience registering, posing and having fun with the
Promoters
Audience registering, via helpline with the help of info
provided by promoters
Professional cricket team posing after registrations Promotion team stationed outside at a Mall Early morning Promotion team stationed at a residential zone at late
evening
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21. PROMOTION CREW
• Rationale
– Educated, interaction focused staff that could convey the message clearly and entice
maximum audience possible for registrations
– Reach out to multiple strategic touch points e.g. Local Pan shops, play grounds,
residential societies etc.
– Drive registrations through "one on one" interaction
Snapshots Reach Highlights Videos
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Back
32. HIGHLIGHTS
Specific promotion conducted amongst professional cricket teams by reaching out
to them
Conciously promoted the event amongst cricket coaches to enable the word out
to multiple players coached under them
Conducted disciplined briefings about the event by forming alliance with coaching
camps
Reached out to almost every cricket ground in Mumbai to drive
optimum registrations
Paid special emphasis tp conduct promotions around newly opened SRT
Gymkhana to cash in on the current propaganda of him retiring
Used "Structural learning technique" spending sufficient amount of time
with certain audience to register the event in to their minds
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Back
33. REACH Back To Main Menu
Back
Demographic Coverage
Date Region Area Date Region Area
Week 1 Week 2
11/25/2013 Thane Mira Rd 12/1/2013 Navi Mumbai Airoli
Bhayander Vashi
Thane
12/2/2013 Navi Mumbai Chembur
11/26/2013 Mumbai Ghatkopar (E) Govandi
Kanjurmarg (E) Mankhud
Vikhroli (E)
12/3/2013 Mumbai Ghatkopar (E)
11/27/2013 Mumbai Dahisar (E) Kanjurmarg (E)
Borivali (E) Vikhroli (E)
Kandivali (E)
Malad (E) 12/4/2013 Navi Mumbai Vashi
Nerul
11/28/2013 Mumbai Colaba Belapur
Marine Lines
Worli 12/5/2013 Thane Kalwa
Vitava
1/29/2013 Navi Mumbai Vashi
Nerul 12/6/2013 Thane Mira Rd
Belapur Bhayander
Thane
11/30/2013 Thane Vasai
Virar 12/7/2013 Mumbai Powai
Nalasopara Andheri (E)
Vikhroli (E)
36. STORY BOARD
• Optimum demographic coverage, spreading across the city for superior reach
• All qualifiers venue chosen with the focus of higher cricket playing audience and superior brand visibility
• Comprehensive branding through audio and visual during the course of the qualfiers to enable brand recollect.
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37. BORIVALI – MCF GROUND
Branding DataHighlights Videos
Winner : Borivali Ke Badshah
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40. HIGHLIGHTS
Photos of teams post every knock out matches Teams on standby for hours to await their chance to play
as 40+ Teams registered to compete
Teams on standby for hours to await their chance to play
as 40+ Teams registered to compete
Teams cheering for their players on crease
Crowd offering support Venue admist of HNI residentials HNI Sample point to ensure the right mix of
brand registration
A grade ground, green lushy outfeild and trees all
around for great cricket experience
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Back
46. HIGHLIGHTS
Friends of participants cheering for them Teams waiting for their turn Father of a participant cheering for him& hoping for the
best
Teams inquiring about their turn as 60+ teams
registered for the tournament
Expert panel of commentator and match referee providing
ball by ball updates
Match Refrerees on their toes to ensure no conflicts or
issues
Locals cheering for their favourite teams Team coming in late to register, requesting a chance to
compete. Match referees having trouble to let them
aprticipate as 60+ teams were already lined up
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47. HIGHLIGHTS
Match referee warning bowler for slow over rate as 60+ teams
were lined up and to accommodate 1 over matches were played
Batsmen strategising as 8 runs were required from 2 balls Players having glusose water to cope up with the long
waiting and dehydration
Constant brand recall through Audio and Video – Radio
City Jingle and Video Loop
Locals out of their home and enjoying the day watching their
favourite teams compete
Sample point admist of middlle class residentials
surrounding all 4 sides
Supporters absolutely quiet as a nail biting match was
coming to an end
Playesr vouching for a pose and having fun
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48. HIGHLIGHTS
6:15 pm, matches still going on! 7:00 pm final match continues under flood
lights
Locals and supporters having a funfilled
winter day enjoying the matches Players posing for a photo after their knock
out wins
Locals cheering for their team Score board is the focal point of any cricket match.
So, we innovated, we branded the board!
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53. HIGHLIGHTS
Teams posing after their knock out wins Supporters cheering for their favourite
teams and enjoying
1:00 pm in the afternoon, supporters and teams still on
the ground cheering and having fun
Supporters having a great time as their favourite team
scores the winning run
Both the teams on crease discussing strategy as a nail
biting match ends in a tie and super over is about to
begin
Brilliant feilding to save four runs Match referee warning team members for slower over
rate for the second time and issues serious warning of
disqualification
Venue is an important sampling point as the Vashi
Panvel highway intersects the ground and atttracts
heavy eyeball contscts
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58. HIGHLIGHTS
Umpires having a break, glucose water break! Teams lining up for registrations
Last few minutes of registration as announced by the
commentator as 50+ teams had already registered Teams eagerly awaiting their turn to compete
Audience cheering their teams, awaiting turn and
enjoying the match Teams cheering under the sun at 2:00 pm Players warming up for their up next right after toss Players awating their turn up next as the toss was
conducted in adance to avoid watage of time
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64. HIGHLIGHTS
Audience glued to their positions enjoying the
matches
People in and around the venue having a good
time
People excited at batsman hitting the ball out of
the ground for a SIX! Scorer keeping a tab on the scoreboard
Match referees concerned as they have to finish
26 Matches in 4 hours
Dehydrated player recuperating at the pavilion
after having glucose Players ready after toss, sitting at the dug out for
their match up next
2:30 pm in the afternoon, yet the crowd is at the
venue experiencing GPL fun
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65. HIGHLIGHTS
Spectators, players and supporters all across the
venue Spectators, players and supporters all across the
venue
Teams crowding to fill registration forms
Spectators, players and supporters all across the
venue
Spectators, players and supporters all across the
venue Spectators, players and supporters all across the
venue
Supporters cheering for their team
Supporters cheering for their team, while an
intense match is taking place
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66. HIGHLIGHTS
Teams crowding for registrations early morning Spectators having fun Increase in number of spectators as we advance
towards the winner of the day
Despite of losing in knock out matches teams still
staying back to experience the trill of GPL
People glued to there seats to watch the final
match
Teams awaiting their turn, it's been 4 hours of
wait time, yet happy to pose and enjoying the
day.
Venue just adjacent to the creek, propels a
fantastic climate to enjoy cricket
Losing captain congratulates the winning captian,
displaying great team spirit
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72. HIGHLIGHTS
Since a lot of teams were unable to play the last time
we had conducted qualifiers in this venue, they were
waiting since early morning to register them selves
Professional umpires to minimize chances
of errors in decision making
Players cheering for the batsmen to hit a
mximum
Locals offering support for their favourite
team
Teams inquiring about their turn as they
have to wait for nearly 4 hours. 60+ Teams
had registered.
Supporters are stunned as it is the final ball that
will decide their favourite team's fate: 4 Runs
required in 1 ball and they win!
Spectators having a good time following every
match that's taking place.
It was bright sunny afternoon, a bit hotter than
the other days. But who cares! People busy
enjoying GPL right under the sun.
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78. HIGHLIGHTS
Massive crowd waiting for registrations from
early morning
50+ teams registered for the qualifiers, teams
patiently waiting for their turns
Spectators stopping by to evidence the fun
and frolic at GPL
Spectators glued to a nail biting ending of a
match between two local teams
Spectators cheering for their favorite team
and having fun
Contenders in queue for registrations Players having fun while they await their turn Players posing for a pic after their knock out
win
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79. HIGHLIGHTS
Strategic sample point, surrounded by mainroads
connecting different parts of the city from all 4 sides
Players waiting for more than 4 hours for their turn,
displaying great team and sportsman spirit.
Toss taking place in advance as 40 other teams yet
to play and teams are asked to be on their toes with
out wasting time.
Dissapointed spectators as their favourite team
couldn't make it to the top.
Expert panel of match referees and crew to minimize
wastage of time and keeping a close scrutiny on
contender behaviour
Spectators out on the feild from their nearby shops
enjoying the matches during their lunch time
Various motorists stopby to view the exitement taking
place on the feild Optimum eyeball contacts. All major public transport
route surrounding the venue.
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84. HIGHLIGHTS
Strategically chosen sample point, enabled
optimum visibility to major public transport
system - BUS
Strategically chosen sample point, enabled
optimum visibility to major public transport
system - Train
Professional teams coming forward in large
numbers to be a part of GPL Spectators present in large numbers to
support their favourite teams
Spectators enjoying the match, sitting back
and relaxing
A new team is registeringas they are being
routed from another location.
Kids and friends of local professional teams
present in the venue to cheer for them.
Residentials on one side of the ground,
enabling viewers to look out of their home.
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88. STORY BOARD
• Now that all 8 Finalists were shortlisted, promotions were divided in to 2 categories:
– RJ Promotions:
• Each RJ owned up a team and went to the respective team localities to ask for support and create a propaganda.
• A fun filled atmosphere of celebration was created to glorify the effort put by teams to win against several others
– "Premiere League" Promotions
• As the name it self reads –Gully "Premiere" League, Premiere calls for glamour, fun and clebration. Hence, the trending strategy
of "Dance Music" was capitalized on.
• This year's GPL being a winter edition, A theme name "GPL Winter Sun" was conceptualised and was being spread across the
city through rigorous on ground promotions amongst the youths mainly.
• 3 DJ acts were lined up for the shell of the finale to ensure non stop music
• 2 International DJs and 1 Mumbai's reknowned DJ were selected for the event.
• DJ Zhannet an International Fame from Russia known for banging dance music and one of the few Djane in the industry
• DJ Banshi an upcoming DJ from Russia
• Check out the slides for more yourself!
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96. STORY BOARD
• The venue chosen for finale was Air India Sports Club
• This is an iconic ground in the heart of Mumbai’s suburbs
• This ground sufficed the idea of bringing "Gully cricket" to the big league
• AISC Ground enabled batting on both the sides of the wicket
• Green lushy outfeild, provisions of VIP seating and pavilion for players
made this the top choice.
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97. EVENT ITINERARY
Matches Line Up
Timings
Matches Remarks Discipline
Timings
Artist Genre
From To From To
10:00 10:15 Opening Addressal
Emcee - Addresses about GPL &
Opening Ceremony
All 8 Teams stand in a Row with their
Team owners to National Anthem
10:20 11:05 Match 1 First League 2 Over Matches
11:10 11:55 Match 2 First League 2 Over Matches 12:30 14:00 DJ P-Unit Deep House & Commercial
12:00 12:45 Match 3 First League 2 Over Matches
12:50 13:05 Match 4 First League 2 Over Matches
13:15 14:15 Match 1 Second League 3 Over Matches 14:00 15:30 DJ Banshi Techno, House & Minimal
14:20 15:20 Match 2 Second League 3 Over Matches
15:30 16:45 Match 1 Finale 4 Over Match 15:30 17:15 Zhannet
Electronic, minimal &
techno
16:45 17:15 Presentation Ceremony
Check, Trophy Distribution & On Air
Bytes
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