The document discusses the emerging mobile media environment and opportunities for mobile ad networks in India. It outlines the mobile advertising value chain and business models of major mobile ad networks worldwide. It also presents a case study of a large advertiser using mobile networks. Finally, it analyzes the Indian mobile advertising scenario and potential for networks like Tyroo to capitalize on the growing mobile user base and demand from advertisers for new marketing channels.

1. presents at New Delhi, 26 th May ‘07 Is India ready for a mobile ad-network?

6. Mobile Advertising Value Chain

7. Digital Media

8. Digital Media as seen by ad networks

9. Measurement Insight Targeting Data Digital ad network mandate

10. US Online Spending 94% Online Spending 40% of Impressions 50 Websites $ 2.7 CPM 6% Online Spending 60% of Impressions Everything Else $ 0.11 CPM

12. Various options for Mobile Advertising

13. Major Mobile Ad-Networks worldwide (AOL) (Microsoft)

14. Target: 500,000 visits (all media) Result: 180,000 visits (4 million impressions, CTR>3%) – Only Mobile Case Study : Adidas

15. The Indian Story

16. Taking a cue from the way the Internet media has evolved? >11,500 Tech Forums / Sites and Blogs >40,000 Adv India sites

21. Tyroo – Digital Convergence Our Vision: Consolidate digital media inventories, develop targeting technologies & local capabilities to deliver advertising through all media platforms to make it accessible to everyone Mobile Media Internet Media Tyroo – Internet & Mobile Platforms

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