This document discusses the growth of mobile real estate and mobile apps in Latin America. It notes that mobile is the most valuable real estate, with the home screen being the most important property. Mobile usage is growing rapidly in Latin America, though still lags the US. The real estate market opportunity in mobile apps in Latin America is estimated at $500 million to $1 billion. The document advocates for a mobile-first approach to real estate businesses, focusing on quality lead generation through mobile apps.

1. Barcelona - October 2014
gabriel@properati.com
@GabrielGruber
Co-Founder & CEO
Properati.com

2. Which is the most valuable
real estate in the world?

3. Your Mobile Home Screen!
http://www.bvp.com/blog/most-valuable-real-estate-world

4. Habemus Mobile Revolution

5. and Habemus Mobile App :)

6. The Fight for the Mobile Home Screen
25% Facebook
25% Google
50% Others
750 (*) 750 300 300
1.000 1.000 750 750
300 300 75 300
75 300 75 300
2.100
3.500
1.725
http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)

7. The new billion USD mobile club

8. and Mobile is Just Starting
http://www.kpcb.com/insights/2013-internet-trends

9. Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends

10. Mobile Country Ranking

11. Mobile RE in Developed Countries
Source: Property Portal Watch

12. Properati Mobile Web Share
(*) Google Analytics / Properati.com.ar

13. Android is eating the world

14. Android is eating Barcelona
https://www.mapbox.com/labs/twitter-gnip/brands

15. Android is eating Latam
http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013

16. Deja Vu?
1980’s
“PC”
2010’s
“Mobile”
Software Hardware

17. Latam vs USA
USA Latam Latam /
USA
Population 184%
Internet
Users
Smartphones
320 M 590 M
280 M 290 M 103%
220 M 145 M 66%

18. Market Cap in Latam...
USA Latam
USD 5 bn
USD 65 bn
USD 11 bn USD 1 bn
USD 5 bn
source: https://finance.google.com
Latam / USA
8%
9%
USD 0.5 bn ?
10% ?
E-commerce
Travel
Real Estate

19. Mobile Apps in Latam...
USA Latam
10 - 50 millions
installs
10 - 50 millions
installs
2 - 10 millions
installs
50 - 100 millions
installs
10 - 50 millions
installs
source: https://play.google.com/store/apps/
Latam / USA
20% - 50%
20 %
2 - 10 millions
installs ?
20 % ?
E-commerce
Travel
Real Estate

20. Mobile Apps Installs @Latam
Web leader
apps instaled
Brasil
Mexico
Argentina
100k - 500 k
3.5 / 5
3.5 / 5
50k - 100k
160k - 650k 3.5 / 5
Colombia
Chile
Latam
USA
Rating
10k - 50k
?
?
3.4 / 5
10 - 50 million
4.4 / 5
Latam / USA < 2%
Latam #1
Potencial
6 million (10x today)

21. Mobile Monetization?

22. Quality Lead Generation!

23. Quality Lead Generation

24. Mobile First 101

25. Mobile (design) first

26. Our Android App
http://play.google.com/store/apps/details?id=com.properati.user

27. Our New Android/iOS App

28. Our New Android/iOS Apps

29. Back to the future

30. Market Disruptions?
Travel Real Estate Health

31. 24months&months
4countries
Some Metrics
listed 800
600k properties
600k
Over
monthly
visitors
65k leads generated
on average / month
new
listed
developments
15k
brokers
providing
content

32. +Properati (open) Data
http://www.properati.com.ar/data

33. +Walkability

34. +Neighborhood Insights

35. +Building Insights

36. Future “App Constellation”
Buy & Rent
New
Developments
http://avc.com/2014/05/app-constellations/
Sell by
Owner
Sell by
Realtor

37. Mobile Real Estate @Latam
1) Market cap opportunity:
USD 500 - USD 1.000 millions
2) Business model:
Quality lead generation!
3) Market leader in Mobile:
>6 millions app installs

38. Mobile First and Now
Mobile is the future present

39. Go Mobile or Go Home!

41. @GabrielGruber
Co-Founder & CEO
Properati.com
Barcelona - October 2014
gabriel@properati.com