- The document discusses Greenpeace, a global non-governmental organization that acts to protect the environment through campaigns to change attitudes and behaviors.
- Greenpeace works on issues related to energy, nature, oceans, forests, and food to preserve ecosystems and address climate change.
- The organization hosts public events around the world and values courage and optimism in working towards its vision of living in harmony with nature.
2. CONTENT
➢ ABOUT
➢PRODUCT & SERVICE
➢PLACES & EVENTS
➢PEOPLE TALENT AND
BEHAVIOUR
➢PARTNERSHIP &
COLLABORATION
➢COMMUNICATION &
CHANNEL
➢BRAND PROMOTION
➢VALUES
➢VISION
➢MISSION BRAND ESSENCE
3. ABOUT
About
Greenpeace exists because this
fragile Earth deserves a voice. It
needs solutions. It needs change. It
needs action. It needs YOU!
Company Overview
Greenpeace is an independent
global campaigning organization
that acts to change attitudes and
behavior, to protect and conserve
the environment and to
promote... See more
categories
Non-governmental organisation
(NGO)
5. PLACE & EVENTS
JAN23Stand with Australians to demand
urgent climate action
Public · Hosted by Greenpeace
International
NOV6Global Refill Day 2019
Public · Hosted by Greenpeace
International
JUL31Culturejam vs Oil
31 Jul 2019–4 Aug 2019 · 191 guests
FEB20Arctic Sunrise Open Boat
Sat 10:00 UTC+01 · 29 guests
NOV22One Million Friends!
22 Nov 2011–21 Dec 2011 · 1,038 guests
6. VALUES
The demons we must
wrestle are the stories that
are holding back a better
world: that change is
"impossible", "too
expensive", "naive",
"impractical." Stories that
are rooted in apathy,
cynicism, and despair and
tell all of us we're too
small, too few, too weak to
change the world.
We believe the story of the human journey is better than that. That it's rooted in courage,
optimism, and creativity. That when people who believe in those things band together,
when they stand up and take action together, their courage is compounded, it becomes
contagious. Their voices are amplified, their stories ripple out to change the world.
7. VISION
It's a positive vision, rooted in hope, and the conviction that when
people in large numbers believe change is possible, change becomes
possible. We believe that when we take Nature as our model, mentor,
and measure, we can change the way we feed and fuel our world. We
can live in harmony with the Earth and each other.
We believe optimism is a form of courage. We believe that a
billion acts of courage can spark a brighter tomorrow.
To that end we model courage, we champion courage, we share
stories of courageous acts by our supporters and allies, we invite
people out of their comfort zones to take courageous action
with us, individually in their daily lives, and in community with
others who share our commitment to a better world.