Purpose + Passion = Prosperity
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The document discusses how aligning business with purpose and passion can lead to prosperity. It argues that the current economic system is unsustainable and businesses need to shift from a focus on profits and growth to regenerating communities and the environment. Purpose goes beyond CSR to making a positive contribution to social and ecological issues. This requires changing perspectives from seeing the world as a machine to an interconnected living system. When companies find their higher purpose in issues like sustainability, it benefits stakeholders, attracts talent and investment, and can still lead to profit growth. Tourism is presented as having an opportunity to transform from just experiences to inspiring wonder in nature and empathy for the planet.
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Purpose + Passion = Prosperity
- 1. PURPOSE + PASSION = PROSPERITY Anna Pollock Founder, Conscious.Travel
- 2. •The really big context •What generates Prosperity? •Why is “Purpose” such a hot topic? •Benefits to companies and destinations Scope Today Scope Today
- 3. Conscious.Travel not more but better & better for more
- 4. The world we have created is a product of our thinking; it cannot be changed without changing our thinking. No problem can be solved with the same consciousness that created it. We must learn to see the world anew.
- 5. Philip Kotler’s five Ps
- 6. The Kotler model was based on this notion of purpose
- 8. … by 2017, a very different context “If you want to be a successful company in the future, you have to go beyond CSR and make a contribution” Polman PURPOSE: “making sustainable living commonplace” Paul Polman, CEO of Unilever. To reach the Sustainable Development goals, we cannot rely on economic growth. Business as usual will not work. Sectors need to understand the role they can play in removing obstacles to social progress and work together to create healthier societies.
- 9. Decaying Old System Emerging New System This is where we are as a species
- 10. How do we make the transition?
- 11. Where do we start? Behaving Being Seeing & thinking Action Values Perspective
- 12. Apply Five meta changes in thinking occurring now 1. Perspective (Paradigm shift) from industrial machine to dynamic living system 2. Purpose of Business and Economy 3. People performance – psychology, neuroscience, complexity, potential 4. Place – local expression of global issues and laws 5. Power – democratization vs. centralization; collective intelligence; community determined tourism (CDT)
- 13. Purpose is a “hot” topic in business
- 15. Purpose applied to three Levels of Inquiry OLD NEW ECONOMY GDP, jobs, tax income Life destroying Mix of measures tracking Ecological and social health Flourishing Communities Life affirming COMPANY Profits & returns to shareholders Extraction Contribution to social and ecological health and well-being Regeneration INDIVIDUAL A job, income, wealth, stuff The Good Life (see later) Making a contribution Healthy Communities Autonomy, mastery, purpose
- 16. Why Broaden “Purpose” Now? External Global Issues & Changes1 Human, Social, Internal Issues 2 It ‘works” for companies 3
- 19. Impact of Exponential Growth
- 21. Business as Usual IS unsustainable 10 mega forces All connected “Population growth, exploitation of natural resources, climate change and other factors are putting the world on a development trajectory that is not sustainable…if we fail to alter our patterns of production and consumption, things
- 22. • Systemic breakdowns are breakdowns that occur in an entire system, as opposed to breakdowns in individual parts and components. EMERGING: Everything and everyone is connected
- 24. How do we Manage The Tourism Tsunami? We are NOT suffering from a shortage of demand! We have become dependent on growth
- 25. Assessing tourism’s global impact 1990-2010 Stefan Gossling and Paul Peters Journal of Sustainable Tourism, 2015 Vol23, No 5, 639-659
- 26. Success is Starting to Hurt
- 30. The Opportunity within the crisis
- 35. We humans ARE growing up – Maslow is still useful!
- 36. We’re growing up
- 38. Source: BBMG
- 42. From Experiential to Transformational Travel
- 43. Emergence of Transformational Travel Source: ATTA, 2017
- 45. Unleash the PASSION of your PEOPLE
- 47. While CSR has been largely driven by fear Source: Globescan
- 48. Change is occurring thanks to a widening of perspective Source: Richard Barrett
- 49. A widening of perspective Shared Value - stakeholders Higher Purpose From doing less harm to being a vital force for
- 51. 17 Big areas of opportunity for everyone
- 52. 7 big benefits enjoyed by the purposeful company 1. Employee engagement = Passion = higher productivity 2. Talent attraction and retention 3. Reputation – strong brand identity 4. Customer attraction, retention and referral 5. Investment attraction 6. Community Support 7. Profit & growth
- 53. Co-creating a better tourism requires a complete re-design
- 54. Dig deep into the REAL Purpose of Travel and Hospitality • Tourism as a “wholesome” Healing Agent • Tourism as a Connecting Agent that transforms • Tourism as an Agent of Regeneration creating communities in which everyone flourishes • Tourism as an Agent of Inspiration – instilling wonder and awe Time to inspire and dream
- 55. 55 When you want to build a ship, you don’t start collecting wood, cutting planks and distributing work, but waken in the heart of people, a longing for the great and endless sea. Antoine St Expury
- 56. Our Higher Purpose – The Revolution that Matters There is a revolution that needs to happen and it starts from inside each one of us. We need to wake up and fall in love with Earth. We've been homo sapiens for a long time. Now it's time to become homo conscious. From Falling in Love with the Earth by Zen Master Thich Nhat Hanh
- 57. can “read the love letters sent by the wind and the rain, the snow and the moon” Your Higher Purpose – to help your guests fall in love with life and Mother Earth and so that they too
- 58. Through Experiencing Wonder & Awe “it’s the wild that preserves humanity” You’ll move your guests from numbness to aliveness from indifference to empathy
- 59. PERSPECTIVE + PURPOSE + PASSION + PLACE + POWER = PROSPERITY Anna Pollock Founder, Conscious.Travel So my title should have been
- 60. Thank you and good luck Anna Pollock, Founder, Conscious Travel For more please ask! Anna Pollock, anna@conscious.travel www.conscious.travel
Editor's Notes
- No trivial matter…..
- ANNA External, contextual pressures – Wicked Problems that defy normal solutions VUCA Speed of change Environmental constraints Wealth disparity Geopolitical turmoil Technological change Decoupling of growth and welfare All provoking deeper questions – why are things not working?, how can we do things differently, what is the root cause?; who should be tackling these issues, what is the role of business? could it do a better job of dealing with these challenges At the same time, revelations from science are undermining old cherished beliefs about what it means to be human and all businesses are run by human beings - … The global financial crisis precipitated a huge turn around in consumer attitudes from mindless shop till you drop; retail therapy & mindless consumption….to mindlful consumption; cause-related marketing
- ANNA External, contextual pressures – Wicked Problems that defy normal solutions VUCA Speed of change Environmental constraints Wealth disparity Geopolitical turmoil Technological change Decoupling of growth and welfare All provoking deeper questions – why are things not working?, how can we do things differently, what is the root cause?; who should be tackling these issues, what is the role of business? could it do a better job of dealing with these challenges At the same time, revelations from science are undermining old cherished beliefs about what it means to be human and all businesses are run by human beings - … The global financial crisis precipitated a huge turn around in consumer attitudes from mindless shop till you drop; retail therapy & mindless consumption….to mindlful consumption; cause-related marketing
- According to the CIA and Pentagon, we live in a VUCA world – one of their acronyms for volatile, uncertain, ambiguous and chaotic. The only thing we can say with certainty is that going forward there will be little to no certainty in our lives – if there ever was. Tourism is utterly embedded in this VUCA world – although you’d never know it reading many of the bullish tourism plans that destinations are currently producing - which is weird considering that anywhere between 90-95% of factors influencing traffic flows between an origin and destination are completely outside the control of the destination. As I heard last night, politicians have to produce these bullish forecasts if they are to have a hope of securing any form of budget to spend on tourism….
- 1) “Over the next 45 years, water consumption (both direct and indirect) is expected to double.” 2) “From 2010–2050, tourism is anticipated to grow considerably in energy use and emissions, doubling energy use over the coming 25 years in a “business as usual scenario” 3) “The paper forecasts that over the next 25 years, land use for tourism will double, and almost triple to 2050″
- JULIA
- JULIA