SlideShare a Scribd company logo
Engaging Prospective Students on the Web
Rebecca Marani
Boston Interactive

Marketing Strategy
Marketing Strategy = Audience + Objectives
User-Centered Design

Know Your Audience
Enterprise-Wide CMS
Create Value

Interactivity & Dynamic Content
Calls To Action
Integrated Social Media
Mobile
In Short..
•

Know your audiences

•

Listen

•

Be where your audiences are

•

Create value not content

•

Build a digital ecosystem

•

Be differently you
Engaging Prospective Students
with Campus Maps

Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602

1
About Us

Boulder, Colorado based

2
CampusBird
Map Manager
simple management

multimedia

mobile ready

IT friendly

3
Atlas & CampusBird

applied tools

software development

3D models

Renderings

Street View
4
Growing Client Base
The Map Experience

Custom	
  Mapping	
  	
  	
  	
  	
  	
  Dial	
  Up	
  	
  	
  	
  	
  	
  	
  Broadband	
  	
  	
  	
  	
  	
  JavaScript	
  API’s	
  	
  	
  	
  Mobility	
  	
  	
  	
  	
  	
  Cloud	
  	
  	
  	
  	
  	
  	
  	
  	
  
6
Maps and Content

	
  

Denver and Boulder, Colorado based‘every turn’…when?
Rand McNally Incorporate Photography at

7
The Map Experience: 2-D College

Denver and Boulder, Colorado based

W.P. Budd's map of the Trinity College, 1902
8
The Map Experience: 2-D College

Denver and Boulder, Colorado based

9
Maps Evolution and Schools

Denver and Boulder, Colorado based

10
The Map Experience: Today

Denver and Boulder, Colorado based

11
What’s in a Campus Map?

12
Word Clouds for Maps and Home

http://maps.duke.edu

Denver and Boulder, Colorado based
http://duke.edu

Word cloud courtesy Tag Crowd
13
Maps Represent the Brand

Brand, Audience, Community, Information, Reputation
14
Map Platform: 3 Strategic Themes

Integrated data
streams and rich
map-based content
(client generated
and/or 3rd party)

Extensible to other
media including
mobile and print
formats

Compelling, clear
and easily
understood enduser experience
considering the
experience is the
product
Theme 1: Data Integration

16
Theme 1: Data Integration

17
Theme 1: In the Cloud

Applicants

Alumni

Your-school.edu
Students
X-institution
Denver and Boulder, Colorado based
Commerce

Community

18
Theme 2: Extensibility

19
Theme 3: Intuitive UI

20
Social Features and Shareability

21
Social Features and Shareability

22
Social Features and Shareability

23
Campus Map Trends

Geo-specific search is up

of research cycle

Of visitors to Duke’s website end
up on the campus map

24
Create Your Map Experience

Denver and Boulder, Colorado based

25
Create Your Map Experience

Denver and Boulder, Colorado based

26
Thank, you!

Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602

27

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