The document discusses the transformative role of video in content marketing, highlighting its effectiveness in achieving goals such as brand awareness and customer acquisition. It presents statistics demonstrating video’s impact, including increased engagement and sales conversion rates. The text emphasizes the importance of integrating video into marketing strategies to enhance customer interactions and drive traffic.

1. Brightcove
Amplify Your Content Marketing w/ Video
Shiri Friedman
Director Tech Partners, Brightcove
December 3, 2013

2. …let’s watch some video

4. Content Marketing Is
Fundamentally Changing
How We Approach Marketing

5. …wait a minute… is this really new?

6. 1931

7. Today
1.5m Subscribers
14 Languages
#1 Publication

8. WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS 79%
CUSTOMER ACQUISITION 74%
LEAD GENERATION 71%
LOYALTY 64%
THOUGHT LEADERSHIP 64%
ENGAGEMENT 63%
WEB TRAFFIC 60%
LEAD MGT 45%
SALES 43%

9. WHAT CONTENT TYPES GREW THE MOST?
RESEARCH REPORTS 44%
2012
25%
2011
52%
MOBILE CONTENT 33%
15%
VIRTUAL CONFERENCES 28%
10%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
VIDEO 70%

10. BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO
Video Works
Video Always
Video Everywhere

11. 6300 Customers 60 Countries

12. 5
7
40
Marketing Topics that may scare you
ROI Stats that may excite you
Customers that may inspire you

13. CONTENT &
CONVERGENCE

15. The Rise of Content Marketing
Changes the Media Mix

16. Customer Journey

17. Your CONTENT
is your first sales call
second,
third…

18. Brands are publishers

26. TV

28. Build Your
Own TV Station

29. x5

30. Pages with video attracted
more visitors and…

31. increase in organic traffic
from search engines. (MarketingSherpa)

32. CONTENT CONNECTS

35. CONNECTING DIGITAL AND PHYSICAL

41. CONTENT &
CHANNELS

43. 2012 …..THE PC STARTED TO DIE

44. As of today, the average
user spends 2 hours and 38
minutes per day on their mobile
devices.
Source — Flurry 2013

45. Online Video
Consumption
30% Overall Growth YoY
Source — Adobe Digital Video Benchmark Report 2013
300+% Mobile Growth YoY

46. MOBILE AUDIENCES DEFINED BY TWO WORDS…

47. SMART PLAYERS

48. CONTENT &
COMMUNITIES

53. of marketers plan to add video to their
sites making it a higher priority than
Facebook, Twitter, and blog integration.
(Social Media Examiner, April 2012)

54. CONTENT
CONVERTS

60. CUSTOMER EXAMPLE: LIZ EARLE TV
Link to Liz Earle TV
60

62. When marketers used the word “video” in an
email subject line, open rates rose 7% to
13%
(Experian 2012 Digital Marketer:
Benchmark and Trend Report)

63. Visitors who view product videos are
85% more likely
to buy than visitors who do not. (Internet Retailer)

64. • Convergence
• Content
• Connected
• Channels
• Communities
• Conversion

65. srotter@brightcove.com
Shiri Friedman
sfriedman@brightcove.com