In this presentation, Tony Poillucci, Vice President of Strategy and Creative from VisionPoint Marketing will address content creation and publication across various levels of responsibility for content creators, editors and unit leaders, among many others.
Learn more at: http://www.percussion.com
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
If your company needs to submit a SEO Audit Example And Website Review Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3atgo5V
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
If your company needs to submit a SEO Audit Example And Website Review Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3atgo5V
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Programmatic SEO: How to Dominate SEO Like TripAdvisor, Yelp and ZillowBernard Huang
Last updated 5/15/17. How do you use unique data to create SEO-driven landing pages? Programmatic SEO (large websites, 25k+ URLs) presentation for 500 Startups Distro Dojo Toronto by Mushi Labs.
Topics covered include:
* What is programmatic SEO?
* Elements of programmatic SEO
* SEO Research & discovery
* Commonly overlooked technical mistakes
* Does Google actually like your content?
* How to fix your SEO content woes
* Recommended SEO Tools
Planning a site migration?
Migrations are one of the more difficult – and often dreaded – SEO tasks.
To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.
In this Search Engine Journal webinar you will learn how to make sure your migration goes as smoothly as possible.
Cody Gault, Migration Services Lead at Conductor, covers the most common site migration issues so you are prepared to handle them.
In this presentation, you’ll learn:
Where issues arise with migrations.
How to avoid or solve migration issues.
General SEO migration best practices in order to make sure you’re as successful as possible.
LondonSEO Meetup - Cutting through the noise in SEO with data - Reina HanadaReinaHanada1
PDF: https://www.slideshare.net/ReinaHanada1/londonseo-meetup-cutting-through-the-noise-in-seo-with-data-reina-hanada-252905397
Colab notebook links:
Causal impact: https://colab.research.google.com/drive/1e3pFcrSjNKenA0pxaZWs-UtJK-10iRGf
Prophet: https://colab.research.google.com/drive/17DpCtdwnezHUHpm1lU_NJy6gwCz_S-4R
VIF: https://colab.research.google.com/drive/1cr8dpsBOgR1uPQYkEf7y4GHSwkROv134
How to run Causal impact and Prophet for SEO analysis using Python. Also slides on how to run VIF analysis.
StraTools - easy-to-digest and simple-to-apply strategy & planning toolsAndreas Krasser
I am currently Chief Strategy Officer at DDB Group in Hong Kong. My job often requires me to facilitate strategic and creative thinking among larger groups, for which I have used and created multiple tools over the years. In an effort to more openly share knowledge and receive larger scale feedback, I have decided to condense some of my more frequently used methodologies into simple one-pagers.
Some StraTools are remixes of classic marketing models, others are original creations. Either way, I hope you find them interesting, inspiring, and somewhat useful. If you happen to actually use them, please do let me know your feedback. I’d be also curious to see if you find ways to build on and enhance any of the StraTools.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Optimizing the CRO Optimization Program | Conversion Summit Frankfurt 2012Janco Klijnstra
Presentation by Janco Klijnstra from Traffic4u on conversion optimization maturity model and 4 lessons learned how to optimize your CRO optimization program.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
If your company needs to submit a Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2AM6wH7
Programmatic SEO: How to Dominate SEO Like TripAdvisor, Yelp and ZillowBernard Huang
Last updated 5/15/17. How do you use unique data to create SEO-driven landing pages? Programmatic SEO (large websites, 25k+ URLs) presentation for 500 Startups Distro Dojo Toronto by Mushi Labs.
Topics covered include:
* What is programmatic SEO?
* Elements of programmatic SEO
* SEO Research & discovery
* Commonly overlooked technical mistakes
* Does Google actually like your content?
* How to fix your SEO content woes
* Recommended SEO Tools
Planning a site migration?
Migrations are one of the more difficult – and often dreaded – SEO tasks.
To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.
In this Search Engine Journal webinar you will learn how to make sure your migration goes as smoothly as possible.
Cody Gault, Migration Services Lead at Conductor, covers the most common site migration issues so you are prepared to handle them.
In this presentation, you’ll learn:
Where issues arise with migrations.
How to avoid or solve migration issues.
General SEO migration best practices in order to make sure you’re as successful as possible.
LondonSEO Meetup - Cutting through the noise in SEO with data - Reina HanadaReinaHanada1
PDF: https://www.slideshare.net/ReinaHanada1/londonseo-meetup-cutting-through-the-noise-in-seo-with-data-reina-hanada-252905397
Colab notebook links:
Causal impact: https://colab.research.google.com/drive/1e3pFcrSjNKenA0pxaZWs-UtJK-10iRGf
Prophet: https://colab.research.google.com/drive/17DpCtdwnezHUHpm1lU_NJy6gwCz_S-4R
VIF: https://colab.research.google.com/drive/1cr8dpsBOgR1uPQYkEf7y4GHSwkROv134
How to run Causal impact and Prophet for SEO analysis using Python. Also slides on how to run VIF analysis.
StraTools - easy-to-digest and simple-to-apply strategy & planning toolsAndreas Krasser
I am currently Chief Strategy Officer at DDB Group in Hong Kong. My job often requires me to facilitate strategic and creative thinking among larger groups, for which I have used and created multiple tools over the years. In an effort to more openly share knowledge and receive larger scale feedback, I have decided to condense some of my more frequently used methodologies into simple one-pagers.
Some StraTools are remixes of classic marketing models, others are original creations. Either way, I hope you find them interesting, inspiring, and somewhat useful. If you happen to actually use them, please do let me know your feedback. I’d be also curious to see if you find ways to build on and enhance any of the StraTools.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Optimizing the CRO Optimization Program | Conversion Summit Frankfurt 2012Janco Klijnstra
Presentation by Janco Klijnstra from Traffic4u on conversion optimization maturity model and 4 lessons learned how to optimize your CRO optimization program.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
If your company needs to submit a Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2AM6wH7
Tactics and Decision Making for Successful Museum Digital ProjectsAndrew Lewis
This paper discusses what tactics and decision-making mean in practice within museum digital technology projects. It offers practical suggestion for tactical approaches drawn from the author’s twelve years of experience managing digital projects and services.
UBC Chinese Visiting Scholars keynote Jan 2019 Robert Peregoodoff slideshare ...Rob Peregoodoff
January 18, 2019. Rob Peregoodoff delivered a keynote address to 120 participants of the Visiting Scholar Overseas Study Program, sponsored by the China Sponsorship Council and hosted by the University of British Columbia Faculty of Education. The theme of the workshop was, "Structure for Change"
1 Australian Institute of Higher Education CRICOS Prov.docxkarisariddell
1
Australian Institute of Higher Education
CRICOS Provider Code: 03147A
Level 3 & 4 545 Kent Street Sydney NSW 2000 Australia
T: +612 9020 8050 W: www.aih.nsw.edu.au
Project Charter
The project charter summarises the purpose, deliverables, stakeholders, resources, risks,
interdependencies and success criteria of the project.
Project
snapshot
Name of project:
Project purpose:
What are the goals/objectives of this project? Why are we undertaking it? What is the
problem/opportunity?
Deliverables with timeframes
What, when, etc.
Stakeholders
Who is the sponsor, project manager, customers,
and other key groups who can impact, or be
impacted by, this project.
Resources
Cash flow, people, equipment, facilities,
software, etc.
Risks
Resource limitations, deadlines, budget,
technology, legal and other constraints, etc.
Interdependencies
With other projects, groups, system interfaces,
etc.
Success criteria
How we know we are successful.
Project Title: Project Client: Date:
Version:
Project Sponsor: Project Manager: File Name: Page x of y
http://www.aih.nsw.edu.au/
1
Unit Name/Code ISY2004 Information Systems Project Management
Assessment Type Report
Assessment Number Two
Assessment Name Project Plan Part 1
Unit Learning
Outcomes Assessed
1, 3 and 5
Due Date and Time Week 6, Friday, 01/05/20 5:00pm
Weighting 25%
Assessment
Description
You are required to form groups of Four to Five (4 to 5)
students. Read the Case Study in Appendix 1.
You need to develop the Initial Project Plan which
should include the following:
• Project charter, including a detailed Scope Statement,
Out of scope, Goal, Objectives, a draft project “Work
Breakdown Structure” (WBS) or Task List, that must
also show dependencies
• Stakeholder Register
• Stakeholder Management Strategy
(In Assessment 4, you will continue to develop the full
Project Plan).
Referencing and Plagiarism
It is essential to use IN TEXT referencing. If you are using
the exact words from a reference then you must use
quotation marks.
You can use Chicago Style referencing with numbers, with a
listing at the end of the essay. Microsoft Word has an
EndNote plugin that makes this style very easy and clear to
follow.
http://www.chicagomanualofstyle.org/tools_citationguide.html
Alternatively, you can use the more traditional Harvard style,
which is more verbose.
http://www.citethisforme.com/harvard-referencing.
Remember that this is a Turnitin assignment and plagiarism
will be subject to severe penalties. Please refer to the AIH
Academic Misconduct Policy:
http://www.aih.nsw.edu.au/content/1-home/8-more-info-
tabs/3-official-policies/academic-misconduct-policy.pdf
DO NOT COPY AND PASTE FROM THE INTERNET OR
COPY OTHER STUDENTS’ WORK!
http://www.chicagomanualofstyle.org/tools_citationguide.html
http://www.citethisforme.com/harvard-referencing
http://www.aih.nsw.edu.
Best Practices in Online Academic Advising DeliveryLaura Pasquini
The Global Community for Academic Advising (NACADA) has identified the need to educate advisors on how to effectively implement technology into their practice. The NACADA Technology in Advising Commission continues to thrive to support new initiatives and tap into the advising needs for the profession. During the 2009 NACADA Winter Institute, the first hands-on, interactive NACADA Technology Seminar (Pasquini, Steele, Stoller & Thurmond, 2009) introduced participants to a conversation about technology in advising. NACADA continues to support online webinars to share expertise and resources throughout the United States, and across the globe. Other examples of online NACADA development and training initiatives can be found on commission group wikis, regional blogs, slide sharing websites, NACADA Facebook group page and daily on the NACADA Twitter stream.
Overall, a renewed emphasis for collaborative, online engagement in the higher education community is evolving to develop new forms of interaction and assessment. Participants will learn and share examples of online advising delivery being utilized in the advising practice. Session facilitators will share their experience advising with social networks, IM, web conferencing, podcasts, slidecasting, and other online resources. The growing use of social media and online tools, combined with collective intelligence and mass involvement, is gradually but deeply changing the practice of learning (The Horizon Report 2008). Electronic technologies can create a change in pedagogy for students, staff and faculty connected to the advising process. Advising units need to think about online advising development that includes increased participation, self-paced learning design, and continual assessment and feedback.
When the DOJ/OCR Makes a Visit: Lessons Learned in Resolving Complaints About...3Play Media
Over the last few years, many institutions of higher education have faced legal action for inaccessible IT. If an ADA or Section 504 accessibility complaint is filed at your school, the Department of Justice (DOJ) and the U.S. Department of Education Office for Civil Rights (OCR) share the responsibility for enforcing the law. They also have the authority to conduct a compliance audit in lieu of a complaint.
In this webinar, accessibility leaders at three different universities will discuss what to expect in a DOJ or OCR review, as well as the lessons they've learned at their institutions in resolving complaints about inaccessible IT. Learning from schools that have successfully resolved DOJ/OCR complaints, this webinar will provide valuable insight into how campus communities can work to ensure the accessibility of IT.
This presentation will cover:
Schools that have faced legal action for inaccessible IT
Approaching accessibility and universal design at the university level
A timeline of the OCR complaint against University of Montana
University of Montana's resolution agreement
University of Montana's current approach to accessibility
A timeline of the DOJ inquiry at University of Colorado Boulder
UC Boulder's response and strategy for accessibility
What UC Boulder learned from their experience
Key takeaways from resolving DOJ and OCR complaints
Micro Instructional Design for Problem-Based and Game-Based LearningAndy Petroski
The slides are from a webinar that I facilitated on March 30, 2015. The webinar recording can be viewed at http://www.training-pros.com/newsroom/trainingpros-webinars
Micro ID for Problem-Based and Game-Based Learning
Instructional design is both a process (macro) and a strategy (micro). Micro instructional design models should provide a formula for designing user experience, engagement and interaction that supports learning. Join this online session to explore David Merrill’s Pebble in the Pond (PiP) instructional design model for problem-based learning and consider how it can also be applied to game-based learning design.
CTF Discussion: System Incentives and RewardsMSCSA
Jen Foley, Laura King & Becca Larson
Charting the Future implementation teams have spent the past several months researching and developing initial ideas that will better serve our students and communities across the state and strengthen our colleges and universities. These campus-led teams are comprised of students, faculty, and staff from campuses across the state. The CTF implementation teams have been working to develop initial ideas, it is vital that the teams hear what you think. Join team members and engage in active discussion!
E-Learning Software Platform/ App Presentation for Project Management subject (Bachelor's Degree).
Documentation of this presentation: https://www.slideshare.net/MarjoToska/project-management-application-form-fully-customizable-template
Don't forget to give credits.
Enjoy ;)
Project management for instructional designersKimberly Klotz
A presentation on project management principles and use in instructional design and how the project management phases and activities sync with the ADDIE Model. Presentation given by Kim Mckee and Kimberly Klotz at the Teaching with Technology Conference at UAMS.
Micro Instructional Design for Problem-Based and Game-Based LearningAndy Petroski
This slidedeck is from a 12/17/13 webinar.
Description: Instructional design is both a process (macro) and a strategy (micro). Micro instructional design models should provide a formula for designing user experience, engagement and interaction that supports learning. Join this online session to explore David Merrill’s Pebble in the Pond (PiP) instructional design model for problem-based learning and consider how it can also be applied to game-based learning design.
Objectives:
-Define macro and micro instructional design
-Explore a micro instructional design model
-Consider how game-based learning can come from problem-based learning
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
Designing for mobile devices first is no longer optional after Google's most recent algorithm update. Learn what it takes to make your website truly mobile friendly.
How is a website redesign like a dangerous polar expedition? What do you need to survive? Learn how marketers can successfully lead a website redesign project.
11 Signs It's Time to Break Up with Your CMS - 2015 MixtapePercussion Software
If you've lost that loving feeling towards your CMS and you're not sure if you should stay or you should go, check out the top 11 signs it might be time to break up with your CMS. It's not right, but it's okay, and you will survive.
How to Write a Request for Proposal (RFP) for Web Content ManagementPercussion Software
Writing an effective and useful RFP for content management can be a complex, lengthy process. Learn how to leverage available resources and templates to get a document that puts the vendors to work for you, and helps you get the right solution for your business.
Using Video Analytics to Measure Effectiveness and Set Metrics for SuccessPercussion Software
Video is the fastest growing form of web content, and by far the most popular on mobile devices. How do you know if your video content is helping your marketing efforts? Marketers want to do more with video, but when you have limited resources to invest, you want to maximize impact. Experts from Wistia discuss how.
Rhythmyx is a development platform ideally suited to organizations with a strong internal development team that has invested heavily in other core web applications, processes, and technologies and simply wants a development platform that manages the “content infrastructure” with the freedom to continue to build and integrate other web applications without restrictions.
Web Analytics: Defining & Driving Key Performance Indicators for Your Higher ...Percussion Software
Learn how using analytics can help you make better decisions and deliver higher ROI for your college’s website. Percussion Software will cover five easy ways to start using web analytics to increase your college’s student engagement and ultimately drive enrollment.
Learn more here: http://www.percussion.com/edu
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Web Accessibility Compliance in Higher Education - Fully Meet Legal Requireme...Percussion Software
Universities face liability if their web content is inaccessible. As college campuses adopt new technologies and make their communication increasingly digital, disability rights advocates fight to ensure students with disabilities aren’t left behind. Navigating the complex legal landscape isn’t easy, and many schools aren’t aware of their unintentional violations.
View these slides to make sure your college website complies with sections 504 and 508 of the Rehabilitation Act, and that you can extend full web and IT access to every student.
Learn more about HiSoftware & Percussion's recent partnership announcement:
http://www.percussion.com/about/news-and-events/press-releases/2014/hisoftware-and-percussion-announce-partnership
Make Your Website Your Best Admissions Officer with Real-Time PersonalizationPercussion Software
Online research is a critical tool for students and parents choosing a college.
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety.
Learn more about Percussion CMS: http://www.percussion.com/products/index
Learn more about Evergage: http://www.evergage.com/
The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts.
Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions:
CMS selection can wait
- Visual design is the most important piece of any project
- Mobile comes in the next phase
- The project is done after you launch
- and more!
Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.
Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on MobilePercussion Software
Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see.
You will learn:
Why responsive design is just the tip of the optimization iceberg
How Application Sequencing intelligently serves content based on device, browser, and connection speed
How site speed and perceived responsiveness impact conversions and sales
Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. About VisionPoint
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Established in March 2001 & located in Raleigh, NC
Specialize in online marketing consultation and execution
Serve: Large & Small; Public & Private; Grad, Post-Grad, Undergrad, CC
Web, branding, inbound marketing, strategy, consultation, etc
Focus on what’s right for our clients
Dedication to results and long-term relationships
Speaking on marketing at CASE, AMA, eduWeb, + regionally
Thursday, May 23, 13
5. Setting Expectations
A lot to cover in only 45 minutes (fast talker)
We want to hear from you (why are you here?)
Submit comments & questions
Q&A time at end
Thursday, May 23, 13
6. Agenda
1. What is WG & why is it so important?
2. Laying the groundwork
3. Creating your plan (the 5Rs)
4. Putting it into action
5. Q & A
Thursday, May 23, 13
7. What is website governance
& why is it SO important?
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10. well-meaning content
contributors can’t
contribute
content & design
is off brand
investment into new
website wasted
cobbled-together,
rogue websites &
non-approved sections
poor content quality
(bad grammar,
photos, video, etc)
Thursday, May 23, 13
one group or person
being a bottleneck for
getting content published
11. Okay, so how do I build
a governance plan?
Thursday, May 23, 13
13. Steps to building a solid foundation
1.
2.
3.
4.
Thursday, May 23, 13
Define goals (vision for future)
Conduct current-state analysis
Get executive level support
Build your teams
14. 1. Define goals (vision for future)
> What are the general institution goals as they pertain to content?
> Which publishing model fits your culture the best?
> Which roles/people will be involved?
Thursday, May 23, 13
15. A robust, cohesive website
with lots of useful and compelling
content published by SMEs, that
supports our brand and motivates
our target audiences.
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16. 2. Conduct current state analysis
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>
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What is your content culture like?
What types of resources do you have?
What tools do you have (style guides, content guidelines, etc)?
What challenges is your institution facing (tech, political, etc)?
19. Tuition & Fees
Cost Comparisons
Financial Aid
Scholarships
Thursday, May 23, 13
20. Tuition & Fees
Cost Comparisons
Financial Aid
Scholarships
Thursday, May 23, 13
21. 3. Get executive level support
> Leadership NEEDS to understand the value of the web & content
> Plenty of research and stats about importance of website to
prospective students & other constituent groups
Thursday, May 23, 13
22. Content is KING
Great site = great content = many content contributors = unwieldy
Thursday, May 23, 13
23. 3. Get executive level support
> Define value at the executive level by addressing things
they care about like:
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ROI (decreased ROI to marketing efforts if web not a priority)
Impact on brand perception
Cost savings (no need for costly redesigns, efficiencies = cost savings,
elimination of overspending on outside tech & consultants)
Impact on culture
> Build case for many people to be involved
Thursday, May 23, 13
24. 4. Build your teams
> Web Management Team (WMT)
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Marketing Strategy / Communications / PR
Content Development (writing, video, etc)
Technology
Design
> Web Advisory Committee (WAC)
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The most influential people from each unit who ‘get’ what you’re trying to do.
Evangelists
> Executive Leadership
>
Important to have their presence at key meetings
> Encourage informal groups
>
>
>
Thursday, May 23, 13
Content developers
Students bloggers
(meet on monthly basis)
27. *DISCLAIMER
This is a STRUCTURE for creating a
plan. The actual details will be
unique based on your individual
goals, resources and culture.
Thursday, May 23, 13
29. Roles
Responsibilities
Relationships
Rules
Review
Who’s involved?
Anyone that has a role in doing something for the web operations
in a routine way such as:
> producing content
> reviewing content
> editing content
> maintaining content
> contributing to overall website strategy & policy
> supporting & enforcing policy
> tech, UX, brand decisions
Thursday, May 23, 13
34. Roles
Responsibilities
Unit Leader
Content
Owner
Relationships
Content
Contributor
Rules
Content
Editor
Deans, Senior Directors, VPs and other unit leaders within
the college
> Responsible for driving the overall content strategy
(unit-specific positioning, messaging, tone & voice)
>
>
Thursday, May 23, 13
Designate Content Owners and approve recommended Content Contributors
& Content Editors
Ultimately accountable for the accuracy & quality of content, as well as to
adherence to standards & processes
Review
Hands-on
35. Roles
Responsibilities
Unit Leader
Content
Owner
Relationships
Content
Contributor
Rules
Content
Editor
Communications specialists, mid-level managers, etc.
> Determine what type of content gets published, how
frequently it gets published and who publishes it
>
>
>
>
Thursday, May 23, 13
Responsible for recommending Content Contributor(s) and Content Editor(s)
within their unit
Responsible for certain content in which they
are expert
May create, approve and post content
Accountable for the accuracy & quality of content, as well as to adherence to
standards & processes
Review
37. Roles
Responsibilities
Unit Leader
Content
Owner
Relationships
Content
Contributor
Rules
Content
Editor
Strong grammar, editorial background, attention to detail
> Responsible for reviewing and editing content provided
by the Content Contributor for grammar, content
standards, and tone & voice prior to it being published
on the site
>
>
Thursday, May 23, 13
May post that content to the website
Trained in the use of CMS editing functions and website standards &
processes
Review
38. Roles
Responsibilities
Web
Management
Team
Information
Technology
Services
Relationships
Web Advisory
Committee
Rules
Oversight
& Advisory
Marketing/Communications/PR/Web Team
> Directly responsible for administration and overall success
of website. Also responsible for:
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Strategic planning to meet college online communication goals
Training all Content Community
Compliance enforcement of standards and policies
Review of unit-specific development projects
Acts as both the content contributor and content owner for college-wide content
(versus ‘unit-specific’ content) of the website
Advises on content strategy for website
Can initiate introduction of policies regarding the management of website,
strategy and content
Review
40. Roles
Responsibilities
Web
Management
Team
Information
Technology
Services
Relationships
Rules
Web Advisory
Committee
Includes representatives from across the institution (aka: WAC)
> Provides the WMT with broad-based input on web issues
that have a bearing on governance
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>
>
Thursday, May 23, 13
Provide input on major development projects that have a deep impact on the site’s
overall strategy, IA, technology and / or functionality
May support the WMT on issues of compliance enforcement
Develop policies regarding the website and make policy recommendations to
Executive Leadership for final approval
Review
45. Unit Leader
Content
Owner
Unit Leader is
informed by
Web
WAC and
enforces action Management
Team
against Content
Contributor
Content
Contributor
WAC recommends
disciplinary action
Content against Content
Editor Contributor
Web Advisory
Committee
Executive
Leadership has
final approval or
veto power
Thursday, May 23, 13
Information
Technology
Services
Executive
Leadership
46. Unit Leader
Content
Owner
Web
Management
Team
Unit Leader
submits request
to WAC
Thursday, May 23, 13
Content Owner
identifies need for 3rd
party app & requests Content
Content
Contributor
permission from Unit Editor
Leader
Information
Technology
Services
WAC
Web Advisory consults ITS
Committee WAC approves
or rejects request
Executive
Leadership
48. Roles
Responsibilities
Relationships
Rules
Review
Rules
A set of documents including supporting policies, procedures and/or
guidelines that are required for use by the roles as they write,
review, edit, approve/reject and publish content.
They may include the following:
Thursday, May 23, 13
56. Roles
Responsibilities
People
Relationships
Process
Process Performance
People
Rules
Review
Performance
Reviews whether or not you have the right processes in place and that
Reviews accountability and of your website.
Reviews the quality
your plan is working efficiently. makes sure people do what they’re
supposed>to do.your website achieving its goals?
Is
> How do you ensure content community is comfortable with the
> How do you track meeting the needs of your audience?
workflow > Are you non-compliance? needs?
process and it is serving their
do Are you someone are designated
> > What > ensure that all rolesdoesn’t comply?by their unit leader
How do you you do if communicating effectively?
and trained appropriately?
> What workflow controls will be implemented through the CMS to
ensure content contributors can access only their assigned content?
Thursday, May 23, 13
57. Roles
Responsibilities
Relationships
Rules
People
FIRST &
SECOND
OFFENSE
THIRD
OFFENSE
WMT requires training within 30 days.
> If completed, offense closed
> Incompletion of training w/in 30 days or blatant disregard
of governance rules will be considered a fourth offense.
FOURTH
OFFENSE
WMT delivers an offense report to WAC
WAC addresses directly with Unit Leader
FINAL
OFFENSE
Thursday, May 23, 13
WMT suggests solution + offer training options
WAC escalates to Executive Leadership and copies Unit Leader with
recommendation that the offender is relieved of their role in the content
community.
Review
58. Roles
Responsibilities
Relationships
Rules
Review
Process
PROCESS
WORKFLOW PROCESS
GOAL
Ensure content community is
comfortable with workflow
process and it is serving their
needs.
CONTENT BOUNDARIES
Content community members
are accessing only the areas
that they should be allowed to
access.
TRAINING PROCESS
All content contributors and
editors are trained within 30
days of their assignment by
unit leaders.
Thursday, May 23, 13
HOW TO MEASURE
Online and face-to-face
surveys
FREQUENCY +
RESPONSIBLE PARTY
Quarterly in Year 1 ;
Annually thereafter
WMT >
WAC & Content Community
Quarterly
Log all incidents of improper
access
WMT >
ITS - immediate notification
WAC & ITS - total number
Quarterly
Log date assigned and date
trained
WMT >
WAC & Content Community
59. Roles
Responsibilities
Relationships
Rules
Review
Performance
GOALS
Attract prospective students
KPI
total # visitors and
% from search engines
HOW TO MEASURE
FREQUENCY +
RESPONSIBLE PARTY
Monthly
Web stats
WMT > WAC
Monthly
Engage prospective students
# leads generated
Captured in Db with date
WMT > WAC
Feedback sheet
Create high-quality content
Thursday, May 23, 13
Rubric for judging content
Bi-annually
Top 5 exemplary content
award winners
WMT > Content Community,
WAC
60. Putting it into action
(It looks good on paper, but . . .)
Thursday, May 23, 13
61. Put plan into action (suggestions/best practices)
Start with ‘friendlies’
>
>
Roll it out little-by-little. Start small and start with closest allies.
Once wrinkles are ironed out, roll it out to more units.
Build a community
>
>
>
Face-to-face training is a great opportunity for this.
Celebrate successes (as opposed to just enforcing)
Encourage informal groups
Create a home
>
Provide support tools that content community can access on their own (micro site that
houses all governance, policies, links, resources, contact info, best practices, tips, etc)
Be patient
>
>
You will have a hybrid centralized and decentralized system for a while.
It can take years to achieve your vision.
Making it stick
>
>
>
Thursday, May 23, 13
Put policies in place
Have leadership visible at beginning of project and at key milestones
Be nice but persistent
62. Thank you!
follow VisionPoint: @vispoint | @ahatony
email VisionPoint: info@visionpointmarketing.com
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studies subscribe to our monthly email newsletter eduInsights.
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Thursday, May 23, 13