B2B companies testify that the effectiveness of content marketing is decreasing. With the over-saturation of B2B online content, this is hardly surprising.
In this webinar we will show, step by step, how to tighten your content operation and make the most of it.
The webinar will be presented by BrightInfo’s Founder & CEO, Boaz Grivland & nDash’s Founder & CEO Michael Brown, both veterans of their fields.
You can expect to learn:
- How to draw valuable insights from your experience
- How to crowdsource content ideation
- How to personalize your content
- The importance of outlining
- How relevancy impacts the effectiveness of your content
- How to create a content pool
- How to extend your content shelf life
- The importance of using personalized content recommendations
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Web designer tips: the importance of website maintenancebrucechantler
Website maintenance is important for a website because your website will run smoothly and do well on the internet. There are many companies provide maintenance service for websites.
How To Ensure You Never Run Out of Content IdeasFrom The Future
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Marrying SEO + UX - Ranking Your Website Through Visitor EngagementFrom The Future
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Web designer tips: the importance of website maintenancebrucechantler
Website maintenance is important for a website because your website will run smoothly and do well on the internet. There are many companies provide maintenance service for websites.
How To Ensure You Never Run Out of Content IdeasFrom The Future
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Marrying SEO + UX - Ranking Your Website Through Visitor EngagementFrom The Future
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma sopratutto le leve psico/sociali su cui si dovrebbero basare le strategie. Una veloce panoramica sugli ingredienti essenziali per una buona narrazione di storytelling.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
The only thing that is constant is change. The travel industry can see wonderful new changes that will reform the way people travel. Here are 2017’s top travel trend and destination.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Destinations, associations, hotels, meeting planners, events, restaurants... we all have a story to tell to get more members, more travelers, to relate and engage with our products and services. Here are some key factors that contribute to effective storytelling.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
Content is King! - Space Studio Webinar SlidesSpace Studio
Slides from Space Studio's webinar Content is King!
In today's marketing, Content is King. Capturing your audience and keeping them engaged with great content is key to a successful marketing strategy.
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
This month we'll explore the topic of Blogging Your Brand. Join us for this webinar as we get an overview of how important blogging is for your organization.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Content Writing Course in Chandigarh Join Nowasmeerana605
Content is successful when it strikes a balance. It needs to offer something valuable to the reader and should be enjoyable to consume. Structure ensures coherence, while a clear call-to-action tells the reader how to engage further.
Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma sopratutto le leve psico/sociali su cui si dovrebbero basare le strategie. Una veloce panoramica sugli ingredienti essenziali per una buona narrazione di storytelling.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
The only thing that is constant is change. The travel industry can see wonderful new changes that will reform the way people travel. Here are 2017’s top travel trend and destination.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Destinations, associations, hotels, meeting planners, events, restaurants... we all have a story to tell to get more members, more travelers, to relate and engage with our products and services. Here are some key factors that contribute to effective storytelling.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
Content is King! - Space Studio Webinar SlidesSpace Studio
Slides from Space Studio's webinar Content is King!
In today's marketing, Content is King. Capturing your audience and keeping them engaged with great content is key to a successful marketing strategy.
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
This month we'll explore the topic of Blogging Your Brand. Join us for this webinar as we get an overview of how important blogging is for your organization.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Content Writing Course in Chandigarh Join Nowasmeerana605
Content is successful when it strikes a balance. It needs to offer something valuable to the reader and should be enjoyable to consume. Structure ensures coherence, while a clear call-to-action tells the reader how to engage further.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
This webinar addresses common pitfalls in content marketing and social media promotion strategies, helping you to streamline your workflow and increase productivity.
Key takeaways:
- How to focus your content marketing around clearly defined objectives and KPIs
- How to analyse the data and research a winning content idea
- How to identify the most shareable content formats
- How to use a promotion strategy to amplify your content
Discover the latest tools, technologies and trends shaping content strategy for forward-thinking marketers in 2023 and beyond! You'll find out which tools & technologies are right for your company...right now. You'll find out which influencers and thought leaders you need to connect with to expand your own influence. You'll see exactly what types of content you should be producing right now...and why.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Agenda
● How to draw valuable insights from your experience
● How to crowdsource content ideation
● How to personalize your content
● How relevancy impacts the effectiveness of your content
● How to create a content pool
● How to extend your content shelf life
● The importance of using personalized content
recommendations
● How to draw valuable insights from content recommendations
● Q&A
4. How to draw valuable insights
from your experience.
5. Marketers Are Using More Content Sources Than Ever Before
*HubSpot State of Inbound 2016
6. Meet the New Content Marketing Team
• Internal Experts (even if they
aren’t writers)
• Freelance Writers
• Guest Bloggers
• Agency Partners
Multiple authors provide diverse
viewpoints; help build credibility
11. ∙ Buyer’s Journey: Nearly half (48%) of
marketers support 3 to 5 buying stages
with dedicated content.
∙ Buyer Personas: 41% of content
creators say gaining a better
understanding of their audience
is a top priority in 2016.
∙ 52% of marketers support 2 to 4
roles and buyer personas with
dedicated content.
Personalizing Starts with Understanding Your Audience
12. ● Content Analytics: A top
priority for 65% of content
creators is to gain a better
understanding of what content
is effective and what isn’t.
...and Understanding Your Content Needs
20. Shortening the Distance to Your Content
● Most of your content is “hidden” in
Resources or Blog
● Only selected content is promoted
So,
● How do you use ALL of your content?
● How do you match each visitor with the
most relevant content for them?
29. Make it Even Better - Automate
Personalization at scale
takes into account massive data:
● Crowd behavior
● Text analytics
● All content assets
● Ongoing web/content updates
30. How to draw valuable insights from your
Personalized Content Recommendations
Analytics
32. Putting It All to Work - Summary
Information the user arrives with:
Geography, Search Query, Referring
Source, IP (ABM)
Onsite behavior:
Engagement Level, New vs. Returning
Content Consumed, Pages Visited,
Time on Topic, Scrolling & Movements
Using ALL your content
Machine Learning