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SEO Crash Course - Go from White Belt to Ninja in Search Optimization
The document outlines an SEO webinar agenda covering on-page optimization techniques ranging from basic white belt topics like optimizing title tags, meta descriptions and image alt text, to more advanced brown belt topics like schema markup implementation and site speed optimization. The on-page optimization section begins with introductory white belt material and progresses to intermediate brown belt level content before concluding with an advanced black belt discussion of site speed.
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SEO Crash Course - Go from White Belt to Ninja in Search Optimization
- 1. SEO White Belt to Black Belt Webinar • June 3, 2014
- 2. AGENDA On Page Op?miza?on Linkbuilding Analy?cs
- 3.
- 4. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Title Length : 70 Characters
- 5. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Title Length : 70 Characters
- 6. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Title Length : 70 Characters Title Tag Pro Tip : Include Branding when possible
- 7. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Meta Descrip?on : 156 Characters
- 8. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Meta Descrip?on : 156 Characters
- 9. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons Meta Descrip?on : 156 Characters Meta Descrip1on Pro Tip : Write like an ad
- 10. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons *Warning* -‐ Your text might get trunca…
- 11. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons *Warning* -‐ Your text might get trunca…
- 12. On-‐Page Op/miza/on White Belt Title Tags & Meta Descrip/ons
- 13. On-‐Page Op/miza/on White Belt URL Structure
- 14. On-‐Page Op/miza/on White Belt URL Structure Create a content hierarchy to deduce informa?on
- 15. On-‐Page Op/miza/on White Belt URL Structure Create a content hierarchy to deduce informa?on
- 16. On-‐Page Op/miza/on White Belt URL Structure Create a content hierarchy to deduce informa?on
- 17. On-‐Page Op/miza/on White Belt URL Structure Where am I?
- 18. On-‐Page Op/miza/on White Belt URL Structure Where am I?
- 19. On-‐Page Op/miza/on White Belt Image Alt Tags
- 20. On-‐Page Op/miza/on White Belt Image Alt Tags
- 21. On-‐Page Op/miza/on White Belt Image Alt Tags Use Keyword in: Alt Tag
- 22. On-‐Page Op/miza/on White Belt Image Alt Tags Use Keyword in: Alt Tag
- 23. On-‐Page Op/miza/on White Belt Image Alt Tags Use Keyword in: Alt Tag & Filename
- 24. On-‐Page Op/miza/on White Belt Image Alt Tags Use Keyword in: Alt Tag & Filename
- 25. On-‐Page Op/miza/on White Belt Image Alt Tags Dominate Image Results!
- 26. On-‐Page Op/miza/on Brown Belt Schema Markup What is it?
- 27. On-‐Page Op/miza/on Brown Belt Schema Markup What is it? Structured Data that Search Engines can Interpret
- 28. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • Reviews • People • Products • Businesses and organiza?ons • Recipes • Events • Music
- 29. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • Reviews
- 30. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • Reviews or
- 31. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • Reviews or
- 32. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • People
- 33. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • People or
- 34. On-‐Page Op/miza/on Brown Belt Schema Markup What does that mean? • People or
- 35. On-‐Page Op/miza/on Brown Belt Schema Markup S/ll Hesitant?
- 36. On-‐Page Op/miza/on Brown Belt Schema Markup S/ll Hesitant? Pages With Schema Markup Rank 4 Posi/ons Higher in Search Results h^p://searchenginewatch.com/ar?cle/2341710/Pages-‐With-‐Schema-‐Markup-‐Rank-‐4-‐ Posi?ons-‐Higher-‐in-‐Search-‐Results-‐Study
- 37. On-‐Page Op/miza/on Brown Belt Schema Markup So Why Aren’t Sites Implemen/ng It?
- 38. On-‐Page Op/miza/on Brown Belt Schema Markup So Why Aren’t Sites Implemen/ng It? Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It h^p://searchengineland.com/schema-‐markup-‐shows-‐36-‐google-‐search-‐results-‐almost-‐ websites-‐use-‐study-‐189707
- 39. On-‐Page Op/miza/on Brown Belt Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/
- 40. On-‐Page Op/miza/on Brown Belt Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/
- 41. On-‐Page Op/miza/on Brown Belt Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/ Go Here & Test: h^p://www.google.com/webmasters/tools/richsnippets
- 42. On-‐Page Op/miza/on Black Belt Site Speed Why?
- 43. On-‐Page Op/miza/on Black Belt Site Speed Why? B/C MaR CuRs Said So in… 2010 h^p://www.ma^cu^s.com/blog/site-‐speed/
- 44. On-‐Page Op/miza/on Black Belt Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/
- 45. On-‐Page Op/miza/on Black Belt Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/ Want More? More Advanced Route, and truly Black Belt Check this out: h^p://www.quicksprout.com/the-‐advanced-‐guide-‐to-‐seo-‐chapter-‐2/
- 46.
- 47. Linkbuilding White Belt Blog Commen/ng
- 48. Linkbuilding White Belt Relevant Blog Commen/ng
- 49. Linkbuilding White Belt Relevant Blog Commen/ng Branding
- 50. Linkbuilding White Belt Relevant Blog Commen/ng Branding Direct Traffic
- 51. Linkbuilding White Belt Relevant Blog Commen/ng Branding Direct Traffic Establishing Rela/onships / Links
- 52. Linkbuilding White Belt Relevant Blog Commen/ng Finding Relevant Blogs Use Advanced Search Operators h^p://www.googleguide.com/advanced_operators_reference.html
- 53. Linkbuilding White Belt in/tle:Liga Privada Papas Fritas "Leave a Comment"
- 54. Linkbuilding White Belt in/tle:Liga Privada Papas Fritas "Leave a Comment"
- 55. Linkbuilding White Belt Don’t Automate
- 56. Linkbuilding White Belt Don’t Automate Don’t Spam
- 57. Linkbuilding White Belt Don’t Automate Don’t Spam Be Authen/c
- 58. Linkbuilding White Belt Don’t Automate Don’t Spam Be Authen/c Build a Rela/onship
- 59. Linkbuilding Brown Belt Social Shares
- 60. Linkbuilding Brown Belt Social Shares Google +1s
- 61. Linkbuilding Brown Belt Social Shares Google +1s Facebook Likes
- 62. Linkbuilding Brown Belt Social Shares Google +1s Facebook Likes Tweets
- 63. Linkbuilding Brown Belt Social Shares Google +1s Facebook Likes Tweets Reddit
- 64. Linkbuilding Brown Belt Social Shares Google +1s Facebook Likes Tweets Reddit Pinterest
- 65. Linkbuilding Brown Belt Social Shares h^p://www.searchmetrics.com/media/documents/ranking-‐faktoren/download-‐ ranking-‐factor-‐study-‐2013.pdf
- 66. Linkbuilding Brown Belt Social Shares h^p://moz.com/search-‐ranking-‐factors
- 67. Linkbuilding Brown Belt Social Shares A Golden Bullet? No
- 68. Linkbuilding Brown Belt Social Shares A Golden Bullet? No Helpful. Yes!
- 69. Linkbuilding Black Belt Rela/onship Building
- 70. Linkbuilding Black Belt Rela/onship Building • Raven Tools
- 71. Linkbuilding Black Belt Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
- 72. Linkbuilding Black Belt Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
- 73. Linkbuilding Black Belt Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
- 74. Linkbuilding Black Belt Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager
- 75. Linkbuilding Black Belt Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager • Build Rela/onships
- 76. Linkbuilding Black Belt Rela/onship Building • Incredibly Powerful so`ware • Tons of Tutorials & Guides • h^p://blog.raventools.com/broken-‐link-‐building-‐by-‐prospec?ng-‐local-‐ directories/ • Takes a lot of /me, but worth it! Get Raven Here : h^p://bit.ly/1o0uJsX
- 77.
- 78. Analy/cs White Belt Segmen/ng Organic Traffic
- 79. Analy/cs White Belt Segmen/ng Organic Traffic
- 80. Analy/cs White Belt Segmen/ng Organic Traffic
- 81. Analy/cs White Belt Keyword Analysis
- 82. Analy/cs White Belt Keyword Analysis
- 83. Analy/cs White Belt Goal Analysis
- 84. Analy/cs Brown Belt (not provided)
- 85. Analy/cs Brown Belt (not provided) What Happened?
- 86. Analy/cs Brown Belt (not provided) What Happened? March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐ default-‐116231
- 87. Analy/cs Brown Belt (not provided) What Happened? March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐ default-‐116231 Sept 2013 -‐ Google Secures all Searches h^p://searchenginewatch.com/ar?cle/2296351/Goodbye-‐Keyword-‐Data-‐Google-‐ Moves-‐En?rely-‐to-‐Secure-‐Search
- 88. Analy/cs Brown Belt (not provided) What Happened? Any Way to Fix it? • Nope, but there are work arounds
- 89. Analy/cs Brown Belt (not provided) Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
- 90. Analy/cs Brown Belt (not provided) Any Way to Fix it? • Nope, but there are workarounds • Landing Pages • Segmented by (not provided)
- 91. Analy/cs Brown Belt (not provided) Any Way to Fix it? • Nope, but there are workarounds • Landing Pages • Segmented by (not provided) • Export URLs • Use SEMRush to See Top Keywords
- 92. Analy/cs Black Belt Using webmaster tools
- 93. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs
- 94. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs
- 95. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
- 96. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
- 97. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
- 98. Analy/cs Black Belt Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
- 99.
- 100. THANK YOU! ERIC SCISM ESCISM@GSANDF.COM @ERICSCISM