The document outlines an SEO webinar agenda covering on-page optimization techniques ranging from basic white belt topics like optimizing title tags, meta descriptions and image alt text, to more advanced brown belt topics like schema markup implementation and site speed optimization. The on-page optimization section begins with introductory white belt material and progresses to intermediate brown belt level content before concluding with an advanced black belt discussion of site speed.
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
Given at the Western MA WordPress meetups, 5/30/12. A short presentation on webfonts. The talk featured a brief introduction to webfonts, considerations for picking the right webfont, and integrating webfonts into WordPress.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
In his SMX Munich 2022 talk, Bartosz Góralewicz explores the reasons why the average index coverage of a top DACH domain is only 78%, why the situation is similar for the whole world, and what the SEO community should start doing about it
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By looking at the necessity of collecting data from web site visitors, we'll look at worst and best practices, managing user assumptions, new ideas and future considerations, and how we can help our visitors finish painful forms without frustrating them to the point of giving up and bouncing from your site.
Everything Non-SEOs Need to Know about SEOBrightEdge
Listen to SEO Strategist George Freitag go over the primary reasons for SEO-web designer/developer smackdowns. Then, learn how to avoid these frustrations while creating great sites that make both sides happy.
In this presentations you'll learn:
- What the most common conflicts between SEOs and other web folk are.
- How to avoid large technical issues that can hurt your site.
- How you can have an SEO strategy that focuses on actual strategy, rather than fixing problems.
... And most imporantly:
How to keep SEOs from getting all up in your business.
Link bundle available at:
http://portent.co/seo-no
A very brief look at where certain aspects of typography on the web are today — specifically, methods for replacing OS defaults with other typefaces.
The slides are guides used for a quick (15-20 minute) talk at Refresh Lauderdale, rather than informational, with the exception of the references section at the end, which includes many great resources for typography in general, as well as for setting type on the web in all forms.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
Distance from Perfect: Marketing w/ the Human Algorithm - DDWIan Lurie
Marketers tend to look for the big wins. We try to guess the algorithms - search, social, paid - then bite off huge disciplines, like content, and then beat them to death.
Instead of doing that, try hacking the human algorithm: We all measure the world in terms of distance from perfect. Use that, improve your marketing one small bite at a time, and you'll be successful.
Goal Setting using Zig Ziglar's Life WheelGoldie Joe
Motivational tips and goal setting strategies based on Zig Ziglar's Wheel of Life. Specific steps to take to identify your dreams, turn your dreams into goals, and make your goals a reality.
Given at the Western MA WordPress meetups, 5/30/12. A short presentation on webfonts. The talk featured a brief introduction to webfonts, considerations for picking the right webfont, and integrating webfonts into WordPress.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
In his SMX Munich 2022 talk, Bartosz Góralewicz explores the reasons why the average index coverage of a top DACH domain is only 78%, why the situation is similar for the whole world, and what the SEO community should start doing about it
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By looking at the necessity of collecting data from web site visitors, we'll look at worst and best practices, managing user assumptions, new ideas and future considerations, and how we can help our visitors finish painful forms without frustrating them to the point of giving up and bouncing from your site.
Everything Non-SEOs Need to Know about SEOBrightEdge
Listen to SEO Strategist George Freitag go over the primary reasons for SEO-web designer/developer smackdowns. Then, learn how to avoid these frustrations while creating great sites that make both sides happy.
In this presentations you'll learn:
- What the most common conflicts between SEOs and other web folk are.
- How to avoid large technical issues that can hurt your site.
- How you can have an SEO strategy that focuses on actual strategy, rather than fixing problems.
... And most imporantly:
How to keep SEOs from getting all up in your business.
Link bundle available at:
http://portent.co/seo-no
A very brief look at where certain aspects of typography on the web are today — specifically, methods for replacing OS defaults with other typefaces.
The slides are guides used for a quick (15-20 minute) talk at Refresh Lauderdale, rather than informational, with the exception of the references section at the end, which includes many great resources for typography in general, as well as for setting type on the web in all forms.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
Distance from Perfect: Marketing w/ the Human Algorithm - DDWIan Lurie
Marketers tend to look for the big wins. We try to guess the algorithms - search, social, paid - then bite off huge disciplines, like content, and then beat them to death.
Instead of doing that, try hacking the human algorithm: We all measure the world in terms of distance from perfect. Use that, improve your marketing one small bite at a time, and you'll be successful.
Goal Setting using Zig Ziglar's Life WheelGoldie Joe
Motivational tips and goal setting strategies based on Zig Ziglar's Wheel of Life. Specific steps to take to identify your dreams, turn your dreams into goals, and make your goals a reality.
New Horizons Computer Learning Centers of Southern California Instructor Borhan Musleh covers Lean Six Sigma at the White Belt level in this webinar, originally broadcast on March 6, 2014.
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
This is an overview of tips and techniques in attaining organic search results. This Presentation was given at a Meetup.com Fox Valley Computing Professionals (http://internetpro.meetup.com/19/)
and last just over 100 minutes.
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020SukantaParthib
Profile backlinks are one of the off-page SEO methods to create backlinks to a website. There are billions of websites in the world. But some websites get you an opportunity to add your website link in your profile of their website. Actually, it is known as profile backlinks. You can make your profile and submit your website link to create Profile backlinks easily.
To know, read more: https://editorialge.com/500-high-da-do-follow-profile-backlink-sites-list/
SEO has an ugly side and a useful side. The useful side is about best practices, great content, and semantic HTML. This presentation was developed for the PMC's Beast Bloggers Camp 2 in Oakland, October 2009.
Meetup: Optimizing your Site for Better SEO, Better Speed, and More ConversionsMickey Mellen
Over the years, we've talked a lot about building websites in this Meetup, and this session was dedicated to improving the site you have. In particular, we discussed optimizing:
- Your website for better SEO
- Your website for better speed (which is closely related to SEO)
- The conversion rate of your site, including ways to draw more insights from Google Analytics, analyze your website with heatmaps, simple ways to do A/B testing, and more.
Similar to SEO Crash Course - Go from White Belt to Ninja in Search Optimization (20)
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
Designing for mobile devices first is no longer optional after Google's most recent algorithm update. Learn what it takes to make your website truly mobile friendly.
How is a website redesign like a dangerous polar expedition? What do you need to survive? Learn how marketers can successfully lead a website redesign project.
11 Signs It's Time to Break Up with Your CMS - 2015 MixtapePercussion Software
If you've lost that loving feeling towards your CMS and you're not sure if you should stay or you should go, check out the top 11 signs it might be time to break up with your CMS. It's not right, but it's okay, and you will survive.
How to Write a Request for Proposal (RFP) for Web Content ManagementPercussion Software
Writing an effective and useful RFP for content management can be a complex, lengthy process. Learn how to leverage available resources and templates to get a document that puts the vendors to work for you, and helps you get the right solution for your business.
Using Video Analytics to Measure Effectiveness and Set Metrics for SuccessPercussion Software
Video is the fastest growing form of web content, and by far the most popular on mobile devices. How do you know if your video content is helping your marketing efforts? Marketers want to do more with video, but when you have limited resources to invest, you want to maximize impact. Experts from Wistia discuss how.
Rhythmyx is a development platform ideally suited to organizations with a strong internal development team that has invested heavily in other core web applications, processes, and technologies and simply wants a development platform that manages the “content infrastructure” with the freedom to continue to build and integrate other web applications without restrictions.
Web Analytics: Defining & Driving Key Performance Indicators for Your Higher ...Percussion Software
Learn how using analytics can help you make better decisions and deliver higher ROI for your college’s website. Percussion Software will cover five easy ways to start using web analytics to increase your college’s student engagement and ultimately drive enrollment.
Learn more here: http://www.percussion.com/edu
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Web Accessibility Compliance in Higher Education - Fully Meet Legal Requireme...Percussion Software
Universities face liability if their web content is inaccessible. As college campuses adopt new technologies and make their communication increasingly digital, disability rights advocates fight to ensure students with disabilities aren’t left behind. Navigating the complex legal landscape isn’t easy, and many schools aren’t aware of their unintentional violations.
View these slides to make sure your college website complies with sections 504 and 508 of the Rehabilitation Act, and that you can extend full web and IT access to every student.
Learn more about HiSoftware & Percussion's recent partnership announcement:
http://www.percussion.com/about/news-and-events/press-releases/2014/hisoftware-and-percussion-announce-partnership
Make Your Website Your Best Admissions Officer with Real-Time PersonalizationPercussion Software
Online research is a critical tool for students and parents choosing a college.
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety.
Learn more about Percussion CMS: http://www.percussion.com/products/index
Learn more about Evergage: http://www.evergage.com/
The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts.
Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions:
CMS selection can wait
- Visual design is the most important piece of any project
- Mobile comes in the next phase
- The project is done after you launch
- and more!
Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.
Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on MobilePercussion Software
Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see.
You will learn:
Why responsive design is just the tip of the optimization iceberg
How Application Sequencing intelligently serves content based on device, browser, and connection speed
How site speed and perceived responsiveness impact conversions and sales
Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.
Join Dan Flanigan, VP of Products at Percussion Software and Karl Wirth, CEO and Co-Founder of Evergage and learn how to personalize to make every website experience awesome.
Learn more at: http://www.percussion.com & http://www.evergage.com
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
27. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
What
is
it?
Structured
Data
that
Search
Engines
can
Interpret
28. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
What
does
that
mean?
• Reviews
• People
• Products
• Businesses
and
organiza?ons
• Recipes
• Events
• Music
38. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
So
Why
Aren’t
Sites
Implemen/ng
It?
Schema
Markup
Shows
In
36%
Of
Google
Search
Results,
But
Almost
No
Websites
Use
It
h^p://searchengineland.com/schema-‐markup-‐shows-‐36-‐google-‐search-‐results-‐almost-‐
websites-‐use-‐study-‐189707
39. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
40. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
Go
Here
&
Code:
h^p://schema-‐creator.org/
41. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
Go
Here
&
Code:
h^p://schema-‐creator.org/
Go
Here
&
Test:
h^p://www.google.com/webmasters/tools/richsnippets
43. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Why?
B/C
MaR
CuRs
Said
So
in…
2010
h^p://www.ma^cu^s.com/blog/site-‐speed/
44. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Let’s
Get
Started:
Go
Here:
h^p://developers.google.com/speed/pagespeed/insights/
45. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Let’s
Get
Started:
Go
Here:
h^p://developers.google.com/speed/pagespeed/insights/
Want
More?
More
Advanced
Route,
and
truly
Black
Belt
Check
this
out:
h^p://www.quicksprout.com/the-‐advanced-‐guide-‐to-‐seo-‐chapter-‐2/
51. Linkbuilding
White
Belt
Relevant
Blog
Commen/ng
Branding
Direct
Traffic
Establishing
Rela/onships
/
Links
52. Linkbuilding
White
Belt
Relevant
Blog
Commen/ng
Finding
Relevant
Blogs
Use
Advanced
Search
Operators
h^p://www.googleguide.com/advanced_operators_reference.html
65. Linkbuilding
Brown
Belt
Social
Shares
h^p://www.searchmetrics.com/media/documents/ranking-‐faktoren/download-‐
ranking-‐factor-‐study-‐2013.pdf
74. Linkbuilding
Black
Belt
Rela/onship
Building
• Raven
Tools
• Find
Your
Compe/tor’s
Links
• Add
them
to
the
Link
Manager
75. Linkbuilding
Black
Belt
Rela/onship
Building
• Raven
Tools
• Find
Your
Compe/tor’s
Links
• Add
them
to
the
Link
Manager
• Build
Rela/onships
76. Linkbuilding
Black
Belt
Rela/onship
Building
• Incredibly
Powerful
so`ware
• Tons
of
Tutorials
&
Guides
• h^p://blog.raventools.com/broken-‐link-‐building-‐by-‐prospec?ng-‐local-‐
directories/
• Takes
a
lot
of
/me,
but
worth
it!
Get
Raven
Here
:
h^p://bit.ly/1o0uJsX
86. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
March
2012
–
Firefox
Secures
Searches
h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐
default-‐116231
87. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
March
2012
–
Firefox
Secures
Searches
h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐
default-‐116231
Sept
2013
-‐
Google
Secures
all
Searches
h^p://searchenginewatch.com/ar?cle/2296351/Goodbye-‐Keyword-‐Data-‐Google-‐
Moves-‐En?rely-‐to-‐Secure-‐Search
88. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
Any
Way
to
Fix
it?
• Nope,
but
there
are
work
arounds
89. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
90. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
• Segmented
by
(not
provided)
91. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
• Segmented
by
(not
provided)
• Export
URLs
• Use
SEMRush
to
See
Top
Keywords