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noHold, Inc. Copyright Ā© 2013
How to Increase Sales
by Tracking Four Specific Problems
Unassisted Sales at the Store
Resellers often lack the product expertise to convert prospects into customers.
1
Unassisted Sales Online 2
E-tailers often lack the resources and bandwidth to support sales transactions.
Cart Abandonment 3
An average of 76% of online purchases are abandoned before checkout.
Call Center Sales
High turnover at the Call Center makes it difficult for Agents to be effective Sales People.
4
A company solved these problems in 2 steps.
1. 2.
STEP 1:
Create a
Virtual
Agent
(SalesAdvisor)
A Virtual Agent is a Web application that looks a little like Live Chat.
You type your question here
You get your
answer here
The solution is provided by an Artificial Intelligence ā€¦
ā€¦ NOT humans.
A SalesAdvisorā„¢ is a special type of Virtual Agent designed to
increase Sales.
Educating
Advising
Cross-Selling
to customers.
SalesAdvisor does this by
&
Your question
Example of Educating
The answer
Example of Educating
The answer
Example of Educating
Informed
prospects
become
customers.
Advising means bridging the gap betweenā€¦
The way end users perceive the need for a product ā€¦
The way end users perceive the need for a product ā€¦
ā€¦and the features of the product itself.
Most people donā€™t buy an AC 1800 router because it is Dual Band.
People buy it because it allows the whole family to enjoy fast
Internet TV
Example of Advising
Your question
Example of Advising
The SalesAdvisorā„¢
asks appropriate
questions to lead the
prospect to the right
productā€¦
Example of Advising
The SalesAdvisorā„¢
asks appropriate
questions to lead the
prospect to the right
productā€¦
ā€¦ and then provides a
suggestion. The bridge is
complete!
Cross-Selling identifies new
opportunities based on a
customerā€™s existing setupā€¦
If you have thisā€¦
If you have thisā€¦ ā€¦ you may also need this!
Example of Cross-Selling
Your question
Example of Cross-Selling
The SalesAdvisorā„¢
asks appropriate
questions to lead the
prospect to the right
productā€¦
Example of Cross-Selling
The SalesAdvisorā„¢
asks appropriate
questions to lead the
prospect to the right
productā€¦
Cross-Selling
at work!
We collect all customer
interactionsā€¦
We collect all customer
interactionsā€¦
transform them into Metricsā€¦
We collect all customer
interactionsā€¦
transform them into Metricsā€¦
to identify ā€œPurchase Triggersā€ for
your customers.
STEP 2:
Deploy the
Virtual Agent
across
channels
Where should the
SalesAdvisor be deployed?
At the Store with a Smartphone or Tablet
Your company can empower store associates to help sell more
of your products.
At the Store with a Smartphone or Tablet
Online Stores
How long does it take to install?
Your company can assist online prospects 24 hours a day.
Online Stores: e-tailers
Online Stores: Product Pages
How long does it take to install?
Prospects can get the information they need to become customers,
on their own terms.
Effect of Virtual Agent on e-Store
ClickThroughstoe-Store
Upon Cart Abandonment
Upon Cart Abandonment
Fleeing prospects are given the opportunity to ask the questions preventing them
from becoming a customer.
Thank you for your interest in Jaz.
Is there anything else we could have provided?
At the Call Center
At the Call Center
Your Agents are always empowered with the winning script.
SalesAdvisor
Virtual Agent
Cart Abandonment
Product Pages Brick and Mortar Store
e-tailer Pages
Call Center
Lessons Learnedā€¦
Focus: You donā€™t need to make a
big investment to prove that
Virtual Agents can work for you.
Start by covering just one of your
products.
Leverage: Use data from your
existing Sales channels to get a
jump-start.
Donā€™t spend too much time trying
to make it perfect. Instead, create
an ecosystem where you can
measure results quickly and
adapt.
There is an easy way to prove
this can work for youā€¦
www.noHold.com
noHold Inc. builds Virtual Agents that help some of the most
successful companies in the world, increase revenue and
decrease cost, while increasing customer satisfaction.
Smarter Self-Service
Attract. Convert. Fulfill. Support.
noHold, Inc. Copyright Ā© 2013
Visit us at

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