Brainient is a creative technology company that builds interactive advertising products for brands and agencies, focusing on balancing creative execution, audience engagement, and business performance across various video and digital platforms. The document provides examples of Brainient's interactive and second screen advertising formats and explains their do-it-yourself and custom creative services that aim to drive engagement and purchases across devices.

1. brainient

2. So, what do
you lot do
then?
A creative technology company that builds products for
brands, agencies and media companies.

3. Why? We believe it’s
important that your ads
not only look good but
also perform.
Focus of advertising needs a balance between the
media, the audience and the creative execution.

4. Standard VOD - Minimal
Why interactive VOD?
Interactive VOD - Engaging & Informative
Engagement
Earned time
Click-through
rate

5. VOD / Pre Roll Mobile Video and Rich
Media
Second Screen :
Play along apps
Connected TV
On which platforms?

6. How we work…
Do it yourself tool for creating interactive ads.
No creative development skills required!
If you’re not keen to do it yourself, we’re very happy to do it all.
Our creative team is ready to meet your craziest advertising dreams.
Brainient Studio Creative Services

7. Creativ
e
We have a variety of ad formats and
platforms that we create interactive
campaigns for.
Formats

8. Engagement Drive to purchase Enhance product awareness
Let’s see some examples…

9. Out of
Player

10. Interactive Video 2.0
TIME
DATE
WEATHER
GEOGRAPHY
Want something really special?

13. Second Screen
For when one screen is not enough…

14. Second Screen
Takeover

15. Second Screen
Takeover

16. Interactive
Video On
Mobile

17. Mobile
Rich Media

18. The video ad will only fill 25% of a mobile screen, and most
people won’t flip the screen around.
On mobile, horizontal videos get a 9x lower completion rate
than vertical videos.
*Snapchat May 2015 report
Mobile
Video
Challenges

19. Well, we have
the solution:
Vertical Fast Interactive

20. Our object-tracking technology dynamically
focuses on the vertical strip with the most activity
in a video, thus turning a horizontal TV ad into a
vertical mobile video ad.
9x higher
completion rate
We create thoughtful interactivity that works across
any platform, any device, anywhere.
10x higher
engagement rate

21. THANKS!
Drop us a line to find
out more. We look
forward to hearing
from you
4th Floor, Medius House
63-69, New Oxford Street,
London, WC1A 1DG
brainient.com