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noHold, Inc. Copyright© 2013
Part 1: Tell a Great Story
noHold, Inc. Copyright© 2013
The key is to tell a Story.
Leading analyst firms agree that the core component
of an award winner is to tell a compelling story.
noHold, Inc. Copyright© 2013
The best stories are memorable, they have DRAMA!
Ssssuspense… Comedy... a good SCARE!!!!!
#1: THINK about your favorite story.
noHold, Inc. Copyright© 2013
#2: The story must begin
with challenges
“I am crew member 254. I stare into the dusk, with little hope. All
around me is emptiness. Every sound I hear reminds me that I have
to get out before dark. I have to reach civilization before the next
herd of savages picks up on my scent…”
noHold, Inc. Copyright© 2013
#3: Your audience must be able to
visualize themselves in your story.
noHold, Inc. Copyright© 2013
#4: In the next portion, share your approach
to solve the problem
“There was little time. As we reached 39,000 feet, I made a
decision. This is where it ends. I clenched my sweating palms,
opened my eyes, and agreed that the best solution to overcome
my fear was to remain calm.”
noHold, Inc. Copyright© 2013
#5: KEEP IN MIND: YOUR
STORY SHOULD HAVE
GOOD RYTHYM.
noHold, Inc. Copyright© 2013
#6: Your story should
always have a great
ending…BUT…
noHold, Inc. Copyright© 2013
Tip: The conclusion should not be that you
reached nirvana, but that something significant
happened, ANDthere is still workto be done. 
noHold, Inc. Copyright© 2013
#8: When you tell the
story..
DO NOT save
the drama for your
mama. Please do tell.
noHold, Inc. Copyright© 2013
Read the full blog post about what it takes to be
award-winning: “Award-Winning”
www.nohold.com
noHold, Inc. Copyright© 2013
For information about noHold, visit:
www.nohold.com
To learn more about awards in the eServices, eSupport,
Customer Relationship Management (CRM), and Customer
Service Industries, here are some great resources:
Technology Services Industry Association (TSIA)
Gartner CRM Excellence Awards
J.D. Power and Associates
All other product and service names are the property of their respective owner. Images courtesy of Microsoft ®PowerPoint

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How to Be Award Winning

  • 1. noHold, Inc. Copyright© 2013 Part 1: Tell a Great Story
  • 2. noHold, Inc. Copyright© 2013 The key is to tell a Story. Leading analyst firms agree that the core component of an award winner is to tell a compelling story.
  • 3. noHold, Inc. Copyright© 2013 The best stories are memorable, they have DRAMA! Ssssuspense… Comedy... a good SCARE!!!!! #1: THINK about your favorite story.
  • 4. noHold, Inc. Copyright© 2013 #2: The story must begin with challenges “I am crew member 254. I stare into the dusk, with little hope. All around me is emptiness. Every sound I hear reminds me that I have to get out before dark. I have to reach civilization before the next herd of savages picks up on my scent…”
  • 5. noHold, Inc. Copyright© 2013 #3: Your audience must be able to visualize themselves in your story.
  • 6. noHold, Inc. Copyright© 2013 #4: In the next portion, share your approach to solve the problem “There was little time. As we reached 39,000 feet, I made a decision. This is where it ends. I clenched my sweating palms, opened my eyes, and agreed that the best solution to overcome my fear was to remain calm.”
  • 7. noHold, Inc. Copyright© 2013 #5: KEEP IN MIND: YOUR STORY SHOULD HAVE GOOD RYTHYM.
  • 8. noHold, Inc. Copyright© 2013 #6: Your story should always have a great ending…BUT…
  • 9. noHold, Inc. Copyright© 2013 Tip: The conclusion should not be that you reached nirvana, but that something significant happened, ANDthere is still workto be done. 
  • 10. noHold, Inc. Copyright© 2013 #8: When you tell the story.. DO NOT save the drama for your mama. Please do tell.
  • 11. noHold, Inc. Copyright© 2013 Read the full blog post about what it takes to be award-winning: “Award-Winning” www.nohold.com
  • 12. noHold, Inc. Copyright© 2013 For information about noHold, visit: www.nohold.com To learn more about awards in the eServices, eSupport, Customer Relationship Management (CRM), and Customer Service Industries, here are some great resources: Technology Services Industry Association (TSIA) Gartner CRM Excellence Awards J.D. Power and Associates All other product and service names are the property of their respective owner. Images courtesy of Microsoft ®PowerPoint