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HACKING SALES
HOW TO BOOST YOUR SALES WITH COLD EMAILING
OUTBOUND SALES =HUNTING
COLD EMAILING LIKE A BOSS
TEST HACKS FOR EMAIL SUBJECTS
CALL-TO-ACTION IN THE BODY
SEEK FEEDBACK
30-50 B2B / 200-300 B2C
OP. RATE 15-30% / RE. RATE 10-30%
ITERATION
WRITE LIKE HUMAN BEINGS
NO UPPERCASE
STAY CONSISTENT
TIMING MATTERS
EMAIL SUBJECTS
NO CATCH PHRASE OR SLOGAN
SOME HACKS
ONLY THE SUBJECT
FIRST AND LAST NAMES
TYPO + ‘SENT FROM MY IPHONE’
ANY NEWS FROM THE FUNDRAISING ?
MEETING E. MUSK <-> C. COUSIN
MAX, CNA WE SPEAK THIS WEEK ?
QUESTIONS & NUMBERS 200 PEOPLE, 40 STARTUPS, 30 SPEAKERS
MAKE-OR-BREAK SITUATIONS
RE: PLEASE, FIND ATTACHED THE
REQUIRED DOCUMENTATION
RE: RE: UPDATE MM/DD/YYYY
BAD NEWS… I’M REALLY DISAPPOINTED, JACK
-
TEMPLATES
1. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH
2. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH
3. PITCHING THE DECISION-MAKER — B2B
4. USE CASE - KOUDETAT PITCH (B2C)
4. USE CASE - KOUDETAT PITCH (B2C)
KEEP IN MIND
USE INCENTIVES
GIVE UPDATES
PLANT THE NEED
CREATE URGENCY*
HAVE EMPATHY
TOOLS
LEAD GENERATION
FUNNEL
EMAILING
Rapportive, Freelancer, Email Hunter, Findthatlead
Yet Another Mail Merge, Mail Merge with Attachments, aText, Gorgias
Close.io, Pipedrive, Streak
THANK YOU !

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How to boost your sales with cold emailing