Including Social Media in a Marketing Strategy
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A graduate of the State University of New York Maritime Academy and Virginia Tech, Wayne Schepens worked in the technology and cybersecurity industries and developed a successful software company. The managing director of LaunchTech Communications in Baltimore, Wayne Schepens now helps to create proactive, innovative marketing communications strategies for high-tech brands. Social media continues to be an effective component of a comprehensive strategy.
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Wayne Schepens is a Baltimore, Maryland executive who leads the PR and marketing firm LaunchTech as managing director. Among Wayne Schepens’ areas of interest is the emerging spatial design sphere, which combines interior and architectural design with the surrounding landscape.
A Brief Look at Cybersecurity Issues Over Time
At LaunchTech Communications in Baltimore, managing director Wayne Schepens and his team assist new and established companies in getting their messages in front of the public. Drawing on Wayne Schepens’ more than 20 years in the field of cybersecurity, the firm focuses on serving clients in the high-technology and security sectors.
LaunchTech Communications Listed among Baltimore's Top PR Firms
With a masters in engineering from Virginia Tech, Wayne Schepens has worked in cybersecurity for more than two decades. Wayne Schepens served as vice president of W2 Communications before entering his current role as managing director of LaunchTech Communications in Baltimore.
The American Heart Association Commends Congress
Wayne Schepens received his master’s degree in civil engineering from Virginia Tech. He currently serves as the managing director of LaunchTech Communications, a cybersecurity company based in Baltimore, Maryland. Outside of work, Wayne Schepens actively supports nonprofit organizations such as the American Heart Association.
Using Social Media for PR
Wayne Schepens has served as the vice president of W2 Communications since 2010. In his role with the company, Wayne Schepens oversees its various strategic operations, which include the use of social media for public relations initiatives and marketing campaigns.
Cyber Security
Wayne Schepens serves as vice president at W2 Communications, a technology public relations firm headquartered in the Washington, DC, suburb of Fairfax, Virginia. When he accepted the position, he had more than 20 years of experience in engineering, computer technology, and cyber security and had spent many years working for the US Government.
Wayne Schepens: Novel Interior Design in Sustainable, Prefabricated Packages
With a background in civil and electrical engineering, Wayne Schepens possesses a keen eye for innovative structures. In the last decade, engineers have established a trend of incorporating sustainable technologies into prefabricated homes; in turn, interior designers have created unique methods of decorating the green spaces.
WayneWright Construction, LLC
Wayne Schepens is an entrepreneur with a vast array of professional experience. He is the founder and principal engineer of WayneWright Construction, LLC.
Wayne Schepens: CyberMaryland Hosts Cybersecurity Meeting
Wayne Schepens, a vice president with experience in cybersecurity, assisted software companies with marketing and business development. Stakeholders in cybersecurity gathered in Baltimore to exchange ideas, where Maryland's governor and a retired Air Force general spoke. The conference was sponsored by an international security firm and included participants from SINET, the University of Maryland, entrepreneurs, academics, and leaders from government and industry.
A unique style in wayne wright construction, llc presentation
WayneWright Construction, LLC is a full-service construction company located in Baltimore, Maryland that was founded by Wayne Schepens. They offer distinctive, customer-focused services and work with clients to achieve their design dreams within budget. The company takes time to understand each client's needs and provides many design options. Rather than fixed bids that can change, WayneWright uses a construction management model with transparent monthly reporting of actual costs and profits. This removes risks for clients who are not liable for cost overruns.
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LaunchTech Named Agency of the Year at Global Excellence Awards
LaunchTech Named Agency of the Year at Global Excellence Awards
Communications Tips from the PR Pros in Thrive Global
Communications Tips from the PR Pros in Thrive Global
Dow Planetarium Transformed into Science-Informed Tech Center
Dow Planetarium Transformed into Science-Informed Tech Center
LaunchTech Communications Listed among Baltimore's Top PR Firms
LaunchTech Communications Listed among Baltimore's Top PR Firms
Wayne Schepens: Novel Interior Design in Sustainable, Prefabricated Packages
Wayne Schepens: Novel Interior Design in Sustainable, Prefabricated Packages
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Wayne Schepens: CyberMaryland Hosts Cybersecurity Meeting
A unique style in wayne wright construction, llc presentation
A unique style in wayne wright construction, llc presentation
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◇需要报考公务员、购买免税车、落转户口
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3:国家专业人才认证中心颁发入库证书
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Including Social Media in a Marketing Strategy
- 1. INCLUDING SOCIAL MEDIA IN A MARKETING STRATEGY Wayne Schepens
- 2. Introduction ■ A graduate of the State University of NewYork Maritime Academy and Virginia Tech, Wayne Schepens worked in the technology and cybersecurity industries and developed a successful software company.The managing director of LaunchTech Communications in Baltimore, Wayne Schepens now helps to create proactive, innovative marketing communications strategies for high- tech brands. Social media continues to be an effective component of a comprehensive strategy. With over 65 percent of Americans utilizing social media on a regular basis, it is important for brands to have a strong presence on those platforms. Social media sites offer brands a unique opportunity to personally connect with customers. A successful campaign on social media, however, needs to extend further than simply creating a page for a brand. First, social media campaigns need to feature consistent, excellent content. Followers need to see information that is up-to-date and useful, whether that information features an industry-related article, link, or news.
- 3. Marketing ■ Rather than constant promotional posts, a brand’s page should also be heavy on valuable educational and entertaining content that is connected to the brand. Social media pages should ultimately cultivate community, drawing in followers in a personal way. A company can respond to customer concerns as well as communicate its personality. Predetermined hashtags revolving around a brand or event can help foster a sense of community. Social media strategies should be cohesive throughout an organization. In addition to coordinating posts across departments, employees should make an effort to promote the activities of the brand and publicize product launches or big events.