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Communications
Tips from the PR
Pros in Thrive
Global
WAYNE
SCHEPENS
Introduction
A public relations and communications professional with a career in the
cyber security industry that spans two decades, Wayne Schepens serves
dual roles as the managing director at LaunchTech Communications and as
a mentor/support team member at Mach 37. Wayne Schepens recently
joined a panel of experts for the blog series “Communications Tips from the
PR Pros: Crisis and Reputation Management.”
This series appeared in the blog section of the Thrive Global website in two
parts - the first on January 16, 2019, and the second on January 31. The first
part of the series focused on brand management and crisis
communications, and the second part focused on reaching target audiences
through social media and staying abreast of the evolving relationship
between public relations and technology.
Panelists for “Communications Tips from the PR Pros” included Clapp
Communications chief executive officer Barb Clapp, PROFILES president
Amy Burke Friedman, and Stanton Communications senior account
executive Adam Yosim.

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Communications Tips from the PR Pros in Thrive Global

  • 1. Communications Tips from the PR Pros in Thrive Global WAYNE SCHEPENS
  • 2. Introduction A public relations and communications professional with a career in the cyber security industry that spans two decades, Wayne Schepens serves dual roles as the managing director at LaunchTech Communications and as a mentor/support team member at Mach 37. Wayne Schepens recently joined a panel of experts for the blog series “Communications Tips from the PR Pros: Crisis and Reputation Management.” This series appeared in the blog section of the Thrive Global website in two parts - the first on January 16, 2019, and the second on January 31. The first part of the series focused on brand management and crisis communications, and the second part focused on reaching target audiences through social media and staying abreast of the evolving relationship between public relations and technology. Panelists for “Communications Tips from the PR Pros” included Clapp Communications chief executive officer Barb Clapp, PROFILES president Amy Burke Friedman, and Stanton Communications senior account executive Adam Yosim.