This document is a certificate confirming that Shamik Ghosh successfully completed an online Social Media Marketing Specialization. The specialization consisted of 6 courses covering topics such as the importance of social media, engagement strategies, marketing tactics, and developing a social media campaign. The specialization taught how to match social media strategies to markets to profitably grow a business using various social platforms and targeted content.

1. 6 Courses
What is Social?
The Importance of Listening
Engagement & Nurture
Marketing Strategies
Content, Advertising & Social
IMC
The Business of Social
Social Marketing Capstone
Project
Professor Randy Hlavac
Medill School of
Journalism, Media,
Integrated Marketing
Communications
Northwestern University
March 26, 2016
SHAMIK GHOSH
has successfully completed the online, non-credit Specialization
Social Media Marketing
In today’s marketplace, organizations need effective, profitable
social marketing strategies. In this Specialization, you’ll learn to
match markets to social strategies to profitably grow your
business. You’ll use social media tools and platforms to design,
manage, and optimize social campaigns to promote growth and
position your brand in the global digital marketplace, and you’ll
develop targeted content to spark dialogue with various social
communities. In the final Capstone Project, you’ll create and
evaluate a comprehensive social marketing strategy. Each course
also contains a toolkit with bonus materials – one for everyone
who signs up, and a special toolkit with additional content for only
those who sign up and pay to earn a Course Certificate.
Verify this certificate at:
coursera.org/verify/specialization/5SRKHXEJ5U7L