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1

    1
How to improve Your ROI
with Inbound Marketing?
                          2

                              2
About
I advise how to effectively create
and administer advertising
campaings making use of
Inbound Marketing. Provides
training in this field.




@dorotazys
#dorotazys
3

                                     3
1. What is Inbound Marketing?



                            4

                                4
Inbound Marketing
is awesome
                    Source: brisbanetimes.com.au/images/300.jpg



                                                                  5

                                                                      5
6

    6
2. The perfect strategy?



                           7

                               7
Focus on the content   Source: healed1337.files.wordpress.com/2012/01/superman



                                                                            8

                                                                                8
How are you planning to   Source: artofmadmen.files.wordpress.com/2012/05/


create content?
                          mad_men


                                                                            9

                                                                                9
Offer interesting content   Source: artofmadmen.files.wordpress.com/2012/05/
                            mad_men


                                                                              10

                                                                                   10
Setting a new mindset
                        11

                             11
Effective plan for influencing
Social Community                12

                                     12
Have a vision and long-term
strategy
                              13

                                   13
Build relationship
                     14

                          14
Who is your community
persona?
                        15

                             15
How are you going to       Source: http://urodaizdrowie.pl/wp-content/

convince people to join?   uploads/2012/04/taniec-na-rurze.jpeg


                                                                         16

                                                                              16
What is your plan for
retaining the members?   17

                              17
Be the same person   Source: http://www.sho.com/assets/images/series/borgias/
                     s2/promos.jpg


                                                                            18

                                                                                 18
Influence social media
                        19

                             19
Good composition and style
                             20

                                  20
3. How to improve ROI
   with Inbound Marketing?


                             21

                                  21
How to guide -     Source: designdamage.com/wp-content

Visual marketing                                         22

                                                              22
Great photos drive online sales
                                  23

                                       23
Images are content
marketing’s magnetic force   24

                                  24
Avoid stock photos
                     25

                          25
Reform text content
                      26

                           26
Optimize photos
for searchability   27

                         27
Create a real experience
for viewers
                           28

                                28
Someone walking into a store
                               29

                                    29
Measure the Results   Source: http://z6mag.com/wp-content/uploads/
                      2012/05/executive-to-business.jpg


                                                                     30

                                                                          30
Make sure you have great    Source: http://images.wikia.com/villains/images/9/91/

people working on project   Snow-White-and-the-Huntsman-2.jpg


                                                                                    31

                                                                                         31
Termin szkolenia:             http://searchmarketingweek.com/szkolenie-z-

Warszawa, 15 listopada 2012   inbound-marketing/


                                                                            32

                                                                                 32
Inbound Marketing vs SEO   Source: purefreestyle.com/wp-content/uploads/prize-fight.jpg



                                                                                   33

                                                                                         33

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Inbound marketing prezentacja