This document discusses automating email marketing success through combining behavioral data and automation rules. Some key points made:
- Behavioral marketing uses analytics of user actions, preferences and profiles to send real-time, personalized campaigns.
- Automation rules can trigger various outputs like emails, direct mail, web content based on captured user behaviors and business rules.
- An example is provided of a company that sends 40 unique transactional/lifecycle emails per day based on 14 triggered programs, generating 30% of online revenue from a 12% email volume. Their remarketing emails see much higher open/click rates than broadcasts.
- Data from multiple channels like site visits, forms, CRM can be leveraged
Delivering Increased Relevance and Revenue with Automated EmailsKen Bonifay
This document summarizes an email marketing presentation given by Carey Marston Kegel of SmartPak and Loren McDonald of Silverpop. The presentation discussed how SmartPak increased email relevance and revenue through automated emails. Key points included how automated emails outperformed promotional emails on metrics like open rate, click-through rate, and revenue per email. SmartPak's email program was outlined, including various lifecycle and transactional emails. Sample automated emails like cart abandonment and order status emails were presented along with their performance metrics. The presentation concluded with a discussion of SmartPak's goals to further optimize their email program.
Time is money and email automation saves a lot of your time. Email automation makes your life very easy as a marketer. More email marketing automation means more engagement with your subscribers that results in better relations with your prospects and customers. Watch this webinar to know about Email Automation and help you all work smarter and not harder.
This webinar covers:
- What is Email Automation
- Statistics related Email Automation
- Types of Email Automation
- Real life examples of Email Automation
- Tips to prioritize your automated emails
- Juvlon and Email Automation
Behavioural marketing: beyond email - 20 March 2013Rachel Aldighieri
This document provides an agenda and materials for a marketing event on behavioral marketing and email marketing. The agenda includes sessions on 5 behavioral actions to automate in marketing campaigns, understanding customers beyond their actions, emotional storytelling, and a panel discussion. Presenters will discuss topics like using customer behaviors like website browsing and abandoned shopping carts to trigger automated marketing campaigns, understanding customers as individuals beyond just their actions, and data-driven storytelling to uncover customer passions and interests. The goal is to discuss moving marketing from mass broadcasts to more personalized behavioral campaigns driven by customer data and analytics.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Email & Mobile Theatre; Top 10 Tips to Increase Conversions & ROITFM&A
This document provides 10 tips for increasing email marketing conversions and ROI:
1) Send a welcome message to new subscribers to engage them.
2) Segment subscribers and target them with relevant content to improve attention and conversions.
3) Automate content insertion from external sources to save time and resources.
4) Test email campaign elements through A/B or multi-variate testing before wide sends.
5) Send reminders to non-responding subscribers to capture additional revenue.
6) Target cart abandoners to reclaim potentially lost sales.
7) Cross-sell and up-sell additional products to existing customers.
8) Re-engage past customers with incentives to encourage repeat purchases.
This document provides examples of win-back campaigns from various companies to reactivate inactive subscribers. It discusses targeting lapsed purchasers and undeliverable opt-ins. The examples encourage subscribers to reengage through incentives, emphasizing benefits, and setting deadlines. Alternative communication channels like direct mail, SMS, and on-site banners are also suggested to reach undeliverable subscribers. The document stresses understanding the target audience and desired response, as well as learning more about inactives through surveys to improve win-back programs.
This document discusses using welcome email programs to drive engagement and ROI. It provides tips for elements of an effective welcome email series, including timing, content, and best practices. Sample welcome emails from brands like Net-a-Porter, MarketingProfs, Sears, and REI are analyzed. The document emphasizes testing subject lines, preview pane optimization, and expanding beyond a single welcome email. Overall it promotes using a multi-step welcome series to boost engagement and reduce churn.
Email Automation Personal Touch SilverpopSilverpop
This document discusses how to add a personal touch to marketing automation through elements like birthday emails, helpful reminders of important dates, multi-step program emails that track customer behavior, and responsive emails that understand individual contexts. It provides examples of how personalization through understanding buyers and leveraging other technologies can increase engagement, revenue, and advocacy while reducing churn. The key is designing automation that speaks with a human voice, uses targeted, relevant messaging based on preferences and behavior, and makes the experience fun rather than corporate-sounding.
Delivering Increased Relevance and Revenue with Automated EmailsKen Bonifay
This document summarizes an email marketing presentation given by Carey Marston Kegel of SmartPak and Loren McDonald of Silverpop. The presentation discussed how SmartPak increased email relevance and revenue through automated emails. Key points included how automated emails outperformed promotional emails on metrics like open rate, click-through rate, and revenue per email. SmartPak's email program was outlined, including various lifecycle and transactional emails. Sample automated emails like cart abandonment and order status emails were presented along with their performance metrics. The presentation concluded with a discussion of SmartPak's goals to further optimize their email program.
Time is money and email automation saves a lot of your time. Email automation makes your life very easy as a marketer. More email marketing automation means more engagement with your subscribers that results in better relations with your prospects and customers. Watch this webinar to know about Email Automation and help you all work smarter and not harder.
This webinar covers:
- What is Email Automation
- Statistics related Email Automation
- Types of Email Automation
- Real life examples of Email Automation
- Tips to prioritize your automated emails
- Juvlon and Email Automation
Behavioural marketing: beyond email - 20 March 2013Rachel Aldighieri
This document provides an agenda and materials for a marketing event on behavioral marketing and email marketing. The agenda includes sessions on 5 behavioral actions to automate in marketing campaigns, understanding customers beyond their actions, emotional storytelling, and a panel discussion. Presenters will discuss topics like using customer behaviors like website browsing and abandoned shopping carts to trigger automated marketing campaigns, understanding customers as individuals beyond just their actions, and data-driven storytelling to uncover customer passions and interests. The goal is to discuss moving marketing from mass broadcasts to more personalized behavioral campaigns driven by customer data and analytics.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Email & Mobile Theatre; Top 10 Tips to Increase Conversions & ROITFM&A
This document provides 10 tips for increasing email marketing conversions and ROI:
1) Send a welcome message to new subscribers to engage them.
2) Segment subscribers and target them with relevant content to improve attention and conversions.
3) Automate content insertion from external sources to save time and resources.
4) Test email campaign elements through A/B or multi-variate testing before wide sends.
5) Send reminders to non-responding subscribers to capture additional revenue.
6) Target cart abandoners to reclaim potentially lost sales.
7) Cross-sell and up-sell additional products to existing customers.
8) Re-engage past customers with incentives to encourage repeat purchases.
This document provides examples of win-back campaigns from various companies to reactivate inactive subscribers. It discusses targeting lapsed purchasers and undeliverable opt-ins. The examples encourage subscribers to reengage through incentives, emphasizing benefits, and setting deadlines. Alternative communication channels like direct mail, SMS, and on-site banners are also suggested to reach undeliverable subscribers. The document stresses understanding the target audience and desired response, as well as learning more about inactives through surveys to improve win-back programs.
This document discusses using welcome email programs to drive engagement and ROI. It provides tips for elements of an effective welcome email series, including timing, content, and best practices. Sample welcome emails from brands like Net-a-Porter, MarketingProfs, Sears, and REI are analyzed. The document emphasizes testing subject lines, preview pane optimization, and expanding beyond a single welcome email. Overall it promotes using a multi-step welcome series to boost engagement and reduce churn.
Email Automation Personal Touch SilverpopSilverpop
This document discusses how to add a personal touch to marketing automation through elements like birthday emails, helpful reminders of important dates, multi-step program emails that track customer behavior, and responsive emails that understand individual contexts. It provides examples of how personalization through understanding buyers and leveraging other technologies can increase engagement, revenue, and advocacy while reducing churn. The key is designing automation that speaks with a human voice, uses targeted, relevant messaging based on preferences and behavior, and makes the experience fun rather than corporate-sounding.
The document discusses different customer relationship examples for various products and services, including strategies for demand generation, key opinion leaders, willingness to pay testing, and virality versus churn for mobile apps. Examples include targeting women on Facebook ads, booth promotions at trade shows, referral programs, and working with patient advocacy groups for medical devices. The examples provide insights into effective customer acquisition tactics.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
The document discusses revenue streams and pricing models for startups. It defines revenue streams as the strategies used to generate cash from customer segments, such as direct sales, subscriptions, licensing, etc. Pricing models refer to the tactics used to set prices for each customer segment, like cost-plus pricing, value-based pricing, and dynamic pricing. The document outlines common mistakes like pricing based only on costs. It also discusses factors that affect pricing models like market type, competitors, and whether the business has single-sided or multi-sided markets. The key is to understand what customers are willing to pay for and their capacity to pay to determine the optimal revenue stream and pricing strategy.
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
SmartPak Equine uses lifecycle emails to engage customers throughout their journey. Triggered emails have higher ROI than batch emails, with triggered campaigns generating 40.2% of sales from 4.1% of emails sent. SmartPak sends 40 unique transactional and lifecycle emails per day and 10+ promotional emails monthly. Sample emails include welcome emails, order reminders, cart abandonment recovery, and post-purchase reviews. The goal is to speak to customers in a timely manner throughout their lifecycle to increase engagement, conversion and retention.
Delivering Increased Relevance and Revenue with Automated EmailsVivastream
SmartPak uses automated emails to increase relevance, revenue, and relaxation for their customers. Triggered emails account for 40.2% of email volume but generate 59.8% of sales. Automation allows SmartPak to send the right message to the right person at the right time without pushing a manual "send" button. SmartPak has seen great success with their automated email programs and continues optimizing them to better serve customers.
This document discusses strategies for reengaging inactive email subscribers. It provides examples from SmartPak Equine and Tafford Uniforms of defining inactives, testing reactivation campaigns, and analyzing results. The key lessons are that defining inactives properly based on purchase history and opt-in date is important. Testing various reactivation email frequencies and content types can help optimize engagement. Ongoing analysis of results enables improving reactivation programs over time.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
Driving Loyalty through Triggered Messagingdotmailer
The document discusses how triggered email programs can drive loyalty and customer acquisition, noting that simple programs around cart abandonment can increase sales by up to 30% when messages are sent within an hour, and that automated segmentation is key to improving open and click through rates by 20% compared to non-segmented emails. It provides examples of cart recovery rates from 21-18% and recommends starting with a simple triggered program before expanding to additional automated programs.
Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Harder-Working Models: Scoring Consumers To Achieve Multiple Business ObjectivesVivastream
This document discusses how Alliant's profitability models were used to optimize segmentation and improve response rates across multiple channels for a publisher client. The models were applied to:
1) Screen mail prospect orders and improve payment rates by combining an internal payment model with Alliant's profitability scores.
2) Segment new "one-timer" buyers before payment to increase response and conversion rates.
3) Score online prospects in real-time to target offers, improving profitability, payment rates, and partner revenue.
Testing showed minimizing online incentives for lower-ranked segments improved response rates the most. The models helped optimize response across both online and offline channels.
Silverpop digital marketing launch event sao paulo brazilSilverpop
The document discusses 5 customer behaviors that can be automated through marketing actions:
1. Join/subscribe - Welcome emails can be personalized based on web tracking behavior to onboard customers.
2. Web browse abandonment - Abandoned browsing sessions can trigger a content-based nurture series.
3. Shopping cart abandonment - Remarketing emails targeting customers who abandoned carts can increase conversion rates up to 50%.
4. Making a purchase - Upsell emails focusing on important additional purchases can convert customers.
5. Going inactive - An automated reengagement program using a series of emails over several months can reactivate inactive customers before they become disengaged.
Behavioral marketing automation that
Automated eMarketing by Metrics MarketingMarci Hower
The document discusses automating email marketing tactics so marketers can focus on strategy. It outlines reasons to automate like improving customer service and leveraging email's power. It also discusses what to automate such as opportunities throughout the customer lifecycle. The presentation then reviews how to automate through integration, automation, and optimization processes and tools. It provides examples from companies like SmartBargain.com and Realtor.com that automated tactics like welcome and re-engagement emails.
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Taking Email Marketing Offline to Maximize ResultsAct-On Software
Harriet Schneider from CMS Solutions presented on how they take email marketing offline to maximize results. CMS utilizes Act-On's marketing platform to integrate online and offline tactics. They run call campaigns on prospects identified through email marketing reports in Act-On. This operational approach has led to higher contact and lead rates, and lower costs per lead, than traditional email marketing alone. CMS provided examples showing how their process moves contacts to suspects, prospects, and eventually customers to close more sales.
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
The document discusses different customer relationship examples for various products and services, including strategies for demand generation, key opinion leaders, willingness to pay testing, and virality versus churn for mobile apps. Examples include targeting women on Facebook ads, booth promotions at trade shows, referral programs, and working with patient advocacy groups for medical devices. The examples provide insights into effective customer acquisition tactics.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
The document discusses revenue streams and pricing models for startups. It defines revenue streams as the strategies used to generate cash from customer segments, such as direct sales, subscriptions, licensing, etc. Pricing models refer to the tactics used to set prices for each customer segment, like cost-plus pricing, value-based pricing, and dynamic pricing. The document outlines common mistakes like pricing based only on costs. It also discusses factors that affect pricing models like market type, competitors, and whether the business has single-sided or multi-sided markets. The key is to understand what customers are willing to pay for and their capacity to pay to determine the optimal revenue stream and pricing strategy.
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
SmartPak Equine uses lifecycle emails to engage customers throughout their journey. Triggered emails have higher ROI than batch emails, with triggered campaigns generating 40.2% of sales from 4.1% of emails sent. SmartPak sends 40 unique transactional and lifecycle emails per day and 10+ promotional emails monthly. Sample emails include welcome emails, order reminders, cart abandonment recovery, and post-purchase reviews. The goal is to speak to customers in a timely manner throughout their lifecycle to increase engagement, conversion and retention.
Delivering Increased Relevance and Revenue with Automated EmailsVivastream
SmartPak uses automated emails to increase relevance, revenue, and relaxation for their customers. Triggered emails account for 40.2% of email volume but generate 59.8% of sales. Automation allows SmartPak to send the right message to the right person at the right time without pushing a manual "send" button. SmartPak has seen great success with their automated email programs and continues optimizing them to better serve customers.
This document discusses strategies for reengaging inactive email subscribers. It provides examples from SmartPak Equine and Tafford Uniforms of defining inactives, testing reactivation campaigns, and analyzing results. The key lessons are that defining inactives properly based on purchase history and opt-in date is important. Testing various reactivation email frequencies and content types can help optimize engagement. Ongoing analysis of results enables improving reactivation programs over time.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
Driving Loyalty through Triggered Messagingdotmailer
The document discusses how triggered email programs can drive loyalty and customer acquisition, noting that simple programs around cart abandonment can increase sales by up to 30% when messages are sent within an hour, and that automated segmentation is key to improving open and click through rates by 20% compared to non-segmented emails. It provides examples of cart recovery rates from 21-18% and recommends starting with a simple triggered program before expanding to additional automated programs.
Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Harder-Working Models: Scoring Consumers To Achieve Multiple Business ObjectivesVivastream
This document discusses how Alliant's profitability models were used to optimize segmentation and improve response rates across multiple channels for a publisher client. The models were applied to:
1) Screen mail prospect orders and improve payment rates by combining an internal payment model with Alliant's profitability scores.
2) Segment new "one-timer" buyers before payment to increase response and conversion rates.
3) Score online prospects in real-time to target offers, improving profitability, payment rates, and partner revenue.
Testing showed minimizing online incentives for lower-ranked segments improved response rates the most. The models helped optimize response across both online and offline channels.
Silverpop digital marketing launch event sao paulo brazilSilverpop
The document discusses 5 customer behaviors that can be automated through marketing actions:
1. Join/subscribe - Welcome emails can be personalized based on web tracking behavior to onboard customers.
2. Web browse abandonment - Abandoned browsing sessions can trigger a content-based nurture series.
3. Shopping cart abandonment - Remarketing emails targeting customers who abandoned carts can increase conversion rates up to 50%.
4. Making a purchase - Upsell emails focusing on important additional purchases can convert customers.
5. Going inactive - An automated reengagement program using a series of emails over several months can reactivate inactive customers before they become disengaged.
Behavioral marketing automation that
Automated eMarketing by Metrics MarketingMarci Hower
The document discusses automating email marketing tactics so marketers can focus on strategy. It outlines reasons to automate like improving customer service and leveraging email's power. It also discusses what to automate such as opportunities throughout the customer lifecycle. The presentation then reviews how to automate through integration, automation, and optimization processes and tools. It provides examples from companies like SmartBargain.com and Realtor.com that automated tactics like welcome and re-engagement emails.
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Taking Email Marketing Offline to Maximize ResultsAct-On Software
Harriet Schneider from CMS Solutions presented on how they take email marketing offline to maximize results. CMS utilizes Act-On's marketing platform to integrate online and offline tactics. They run call campaigns on prospects identified through email marketing reports in Act-On. This operational approach has led to higher contact and lead rates, and lower costs per lead, than traditional email marketing alone. CMS provided examples showing how their process moves contacts to suspects, prospects, and eventually customers to close more sales.
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
This document discusses remarketing to abandoned shopping carts using email and social media. It begins with an introduction to SeeWhy, a company that provides real-time remarketing services. It then covers the problem of high shopping cart abandonment rates, best practices for remarketing, and case studies of clients achieving significant revenue increases from SeeWhy's services. The document concludes with details on setting up SeeWhy's conversion manager and social remarketing tools.
The power of marketing automation for B2C digital marketers, RedeyeInternet World
This document discusses the evolution and future of email marketing. It provides examples of how marketing automation uses behavioral data to better target customers through personalized emails. Case studies show how companies achieved significant returns on investment through segmentation, dynamic content, and nurturing programs that increased engagement and conversions. Overall, the document advocates how marketing automation can enhance email marketing through more accurate targeting based on a customer's online and offline behaviors.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Set up, grow and successfully engage members of your panel finalQuestionPro
This document summarizes a webinar about setting up, growing, and engaging panel members. It discusses the online panel landscape, common barriers to starting a panel, strategies for recruitment and engagement, and features of MicroPanel software for panel management. MicroPanel offers tools for registration, surveys, reports, rewards, and engagement across devices at costs beginning at $8,000 plus additional fees per administrator and panelists. Questions are taken at the end and contact info is provided.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
9. Relevant Emails Rock!
9x
Note: Metrics and salary costs based on JupiterResearch executive survey. Broadcast assumes
$3 CPM, and all others assume $4.5 CPM. All assume $89 AOV, 50 percent product margin,
and 2.8 million pieces of mail per month.
10. Low Volume, High ROI!
Volume of Emails sent Sales Generated
4.1%
Triggered
Campaigns
40.2%
Triggered
Campaigns 59.8 %
95.9 % Batch
Batch Campaigns
Campaigns
14. Behavioral Marketing
Real-time, cross-channel, insanely
relevant campaigns to one person at a
time automatically driven by
analytics of their actions, preferences
and profiles. ~ Silverpop
15. Behavioral Profile
Sandra..
- Visited website
- Visited Blog
- Clicked to Twitter Page
- Visited Community
- Downloaded White Paper “XYZ”
- Watched “7 Reasons” Video
- Submitted Demo Request Form
- Call Center Conversation
- Trial software login
17. Behavior Automation Outputs
• Triggered Emails
• Multi Step Programs
• Score and Rank
• Direct Mail
• Web Content
• Alerts
Call Center
CRM System
Sales Rep
25. SmartPak Email Program
40 unique
transactional and
lifecycle emails/day,
10+ promotional
emails per month
14 triggered and
transactional
programs in place
26. SmartPak Email Program
Email Volume
Transact. &
Triggered
Promotional 12%
88%
• ~1MM+ emails sent, per
month
• Email generates 30% of
all online marketing
revenue
Email Revenue
Transact. &
• Healthy transactional Triggered
and triggered email Promotional
70% 30%
program drives high
return
27. Autoship Reminder Email - #1
• Reminds customer of upcoming SmartPaks
order
• Allows customer time to make changes
before order is processed
The results:
• 36% open rate
• 13% click-through rate
• $1.39 revenue-per-email
• 18%+ conversion rate
Replace with real time
products based on
purchase behavior
28. Autoship Reminder - Email #2
• 22.9% Open Rate
• 6.7% CTR
• $0.98 RPE
• 22.8% Conv. Rate
Since launching the
2nd reminder
email, we are seeing
ADDITIONAL
revenue (almost
double) being
generated from this
campaign.
29. Abandon Cart Next step add in
price and average
reviews
The results:
• 38.5% open rate
• 10.15% CTR
• 50% conversion rate
• $4.80 revenue/email
Next step add
in price and
average
reviews
30. Post-Purchase Review
• 2006: Home-grown product review tool
• Generic broadcast email requesting
reviews
• Gathered 5,000 customer reviews
• 2009: Bazaarvoice
• Daily triggered email
• Currently have over 50,000 product
reviews
Customer receives
Customer Orders Fed Automated email Post-Purchase Review
Customer Purchases to Silverpop triggered if query Email
(Nightly) criteria met (21 days after
purchase)
42. Concert alerts
• Your tagged artists’
playing nearby,
emailed bi-weekly
• 1 of 3 campaigns, this
is the most targeted
• Affiliate encoded
direct links to buy
tickets via ticketing
partner FanSnap
43. 3. Turn your messages into a dynamic content
platform.
crafting these highly relevant messages empowers you to more effectively engage customers and can generate nine times more improvement in revenue and as much as 32 times more improvement in net profit over undifferentiated broadcast campaigns.8 Even after including additional Web analytics spending, the use of Web-site clickstream data as a targeting attribute still significantly improves both topline and bottom-line results. - “The ROI of E-mail Relevance, JupiterResearch,” May 2005
Silverpop’s Behavioral Marketing Definition. Based on their actions….. You send them a message….. On the right channel….at the right time.
Marketing Automation is centered around the individual. It is your behavioral marketing database. Which means when someone searches and goes to your site – MA will capture that along with the videos, links, and other things they interact with. Eventually when they tell you who they are – maybe when they register for a webinar. MA connects the dots between the named person and all their behaviors / interests.
Get people who’s trial is expiring in 3 days, and they haven't opened or took action on the trial expiration email I sent earlier and let’s make sure they aren't in an active discussion with the sales rep or have already purchased. You can see how technology that allows you to automate your business rules will drive more individualized content.
You cant achieve this with silo marketing technology. This is where the power and opportunity of Marketing Automation come in. Forget (for a moment) about Marketing Automation helping your sales team alignment. Marketing Automation is for you and your team. MA extends your marketing beyond email to multi channel and cross channel campaigns and automation. Allowing you to interact with customers where they are – whenever they are there with individual dialogues they want and value. This is your answering to marketing to the individual.
Sent 3 days before order is scheduled to be shippedServes as a reminder to customer that they can still add one-offitems to their order and not pay additional shipping22.9% Open Rate6.7% CTR$0.98 RPE22.8% Conversion RateTO NOTE: *Since launching the 2nd reminder email, we are seeing ADDITIONAL revenue (almost double) being generated from this campaign. It does not appear that revenue from the first is beingtransferred to the 2nd.
Over 3,000 shopping cart abandoned emails sent, per monthSegment versions between supplies versus SmartPaks cart abandonmentSent in AM to customers who abandon cart day prior
Loren
Loren
Behavioral database is aware of the behaviors – the interactions of each person with your company.