The Note 7 disaster has stark repercussions for Samsung Mobile, who face not only slashed profits but also increasing competition from the likes of Google and Xiaomi. This case presentation examines the lay of the smartphone industry, the reasons behind the Note 7 debacle and then identifies and recommends alternative strategies Samsung Mobile can use to recover their momentum going forward.
Samsung is no different from any other businesses. Before it has grown to become top notch and one of the world's leading electronics companies, these #CheapSamsungPhones started from scratch, had its ups and downs, struggled and survived.
Samsung is no different from any other businesses. Before it has grown to become top notch and one of the world's leading electronics companies, these #CheapSamsungPhones started from scratch, had its ups and downs, struggled and survived.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
Samsung: Inspire the world, Create the future
A case study about Samsung, its strategies to grow from a follower to a leader, its advertising strategies.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
https://youtu.be/tQC9Rk-Yz60
This Case Study on Samsung is prepared and presented by Saurabh Yadav, TCET Mumbai, under the guidance of Prof. Sameer Mathur, IIM Lucknow.
It includes the growth of Samsung Group of companies along with the marketing strategies used by them.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
Samsung: Inspire the world, Create the future
A case study about Samsung, its strategies to grow from a follower to a leader, its advertising strategies.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
https://youtu.be/tQC9Rk-Yz60
This Case Study on Samsung is prepared and presented by Saurabh Yadav, TCET Mumbai, under the guidance of Prof. Sameer Mathur, IIM Lucknow.
It includes the growth of Samsung Group of companies along with the marketing strategies used by them.
The pace and scale of change across high-tech manufacturing is a once-in-a-century transformation. The resulting convergence and disruption—affecting every corner of the manufacturing sector—is profoundly, permanently altering the industrial landscape. The old rules are changing: New competitors are emerging, consumer expectations are shifting, and market share is up for grabs.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Resist the urge to react too hastily to major change — or to use it as an excuse not to take action. Focus instead on making the fundamental strategic choices necessary to strengthen your business.
A summary overview of the fintech landscape in Bangladesh. We first take a look at the global history of fintechs, then the history of fintechs in Bangladesh.
Using the Financial Hub Readiness (FHR) Index that I personally developed, I identified and assessed the strengths and weaknesses of various global fintech hubs. Based on this assessment, I proposed a hypothetical P2P lending and funding transfer product, that can be financed and implemented by major technological players in the ecosystem.
This project was done to fulfill my requirement for the Internship course, for my BBA undergraduate program at Institute of Business Administration, University of Dhaka. This was the first time I had to work alone on an academic project of this magnitude. I am very satisfied with how it turned out, given the limited time and resources I had to execute it.
Special thanks to all of my colleagues, peers and friends who advised me, in both professional and emotional capacities, when I was working on this project.
Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014.
This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.
The cult of Apple owes much to the company's methodical approach to PR. They are masters at crafting and controlling narratives, micro-managing everything from booklets to the famous Keynote events.
This presentation provides a brief overview of their PR strategy: how it was formed, how the PR team operates and how their strategy continues to evolve to this day.
An overview of the Latin American Debt Crisis in the 80s. This presentation explores the background behind the crisis, the reasons behind it, the measures used to combat it and its short and long run impacts.
One of the top toothpaste brands in Bangladesh, Close Up initially made its mark by uniquely focusing on freshness instead of germ protection like others in the market. In this presentation, we examine Close Up's brand positioning and elements and see how the consumer perceives the brand in relation with its competitors.
Established in 1952, SAMA is Saudi Arabia's Central Bank. Designed to serve within the confines of Islamic Law, SAMA is unique in that it cannot in principle charge or pay interest.
Prepared for a course, this presentation provides an introductory look at the development of the institution and the roles it plays in context of the Saudi Economy.
The solution to a business case study that explores some of the core dilemmas of international business and marketing.
Coe’s is a successful rent-to-own furniture and appliances business that has built on decades’ worth of expertise to build a strong userbase throughout the United States. However, with both domestic pressures increasing and foreign markets opening up, there is disagreement among ownership and management over whether Coe’s should expand nearby to Mexico or not.
This solution explores the pros and cons of each alternative available and offers a recommendation for the best decision in this context.
A look at the key players in English exploration and trade during the Age of Exploration. Although the English did not make as many significant discoveries or find as many settlements as the Spanish in this period, they laid a solid foundation for international trade and eventual colonial dominance.
Done for my BBA course in IBA, Dhaka University.
Some of the covers I created for the 5th Semester courses in for the BBA program from IBA, for courses such as Marketing Management, Research Method, Computer Applications and Bangladesh Studies.
Bangladesh is a country that is beset by many obstacles, where the battle against adversity seems never-ending.
Even then, several brave and brilliant young minds have taken upon it themselves to hope beyond hope and to transform the country's business landscape for the better.
START! is the story of these entrepreneurs: the story of Bangladesh's potential, the circumstances which motivated them to form startups, their successes and future potential.
An analysis that explores the various aspects of consumer behavior in Bangladesh's retail ice-cream market. Although Igloo is a clear market leader, other brands like Belissimo are using effective brand positioning to capture significant market share as well. Other factors such as seasonality play a strong role in determining overall sales volume.
A brief analysis of Pran's Aamlok TVC for Pran Mango Fruit Drink. The slides explore the pros and cons of the catchy commercial, using the AIDA framework to investigate key elements of the ad.
Your City, Your Events. Anywhere, Anytime.
Dhaka Connect is an all-new social platform that augments the event experience by bringing the audience and the organisers together. An intuitive interface, coupled with a innovative features like the Live Feed, makes your social event experience that much richer.
This presentation focuses on the business model we prepared for Dhaka Connect and also the marketing campaign we planned for the first five years.
Your City, Your Events. Anywhere, Anytime.
Dhaka Connect is an all-new social platform that augments the event experience by bringing the audience and the organisers together. An intuitive interface, coupled with a innovative features like the Live Feed, makes your social event experience that much richer.
(Content prepared for a course project.)
Simple but timely advice from some of the most successful entrepreneurs alive today. These quotes reflects the hardships and joys they have experienced throughout their journeys. If they can become startup superstars, so can you!
A sample of my graphics work on the various projects of IBA's BBA 4th semester's courses. It was really fun to work on these covers. I was lucky enough to have great teammates, too- we had great chemistry and were in-sync during most of the project-centric activities.
A leadership-themed presentation that explores Elon Musk's incredible achievements and his ability to lead others in his pursuit of a better future.
Having founded five companies and being the CEO of the leading fully electric company (Tesla) and the first private spaceflight company (SpaceX), Musk is truly one of the most extraordinary humans alive today.
A marketing presentation about the product launch of a fictional drug called Hyronex. Hyronex treats osteoarthritis, which is a major problem in Bangladesh that is only growing in scope with the passing day.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
What Lies Ahead for Samsung Mobile?
1. SAMSUNG
MOBILE?
I N T H E P O S T N O T E 7
L A N D S C A P E ,
W H A T L I E S A H E A D F O R
B U S I N E S S S T R A T E G Y ( W 5 0 1 )
2. A BUSINESS STRATEGY (W501) PRESENTATION
PREPARED FOR
SHEIKH MORSHED JAHAN
ASSSOCIATE PROFESSOR
INSTITUTE OF BUSINESS ADMINISTRATION,
UNIVERSITY OF DHAKA
PREPARED BY
MARUF HASAN, ZR-13
MD. DANIAL RAFI, ZR-27
SHARMILI ROWSHON KABIR, RH-30
MUHTASIM SAROWAT RAYED, ZR-61
BBA 21st, SECTION A
A2 SUBGROUP 1
3. OUTLINE
01 02 03 04 05
PROBLEM
IDENTIFICATION
CASE ANALYSIS
IDENTIFICATION AND
EVALUATION OF
ALTERNATIVES
IMPLEMENTATION
PLAN
RISKS
5. CORE ISSUE
How can Samsung Mobile turnaround after
a massive drop in profits and damage to
brand equity after the Note 7 disaster?
6. UNDERLYING ISSUES
LOSS IN BRAND EQUITY DUE
TO NOTE 7 DISASTER
Ineffective PR response
Massive coverage online DECLINE IN PROFITS AND
OPERATING MARGINS
Profits down by 96% after Note 7
recall
Operating margins lower than Apple
and shrinking over time
THREATS TO MARKET
DOMINANCE
Google in the US market;
Chinese smartphone
manufacturers in global markets
8. SMARTPHONE INDUSTRY OVERVIEW
Forecasted Global Market Size, 2016
$425.9 BILLION
SLOWDOWN IN INDUSTRY
GROWTH
2015 was last year of double
digit growth
Mature markets highly
saturated
Growth in emerging markets
also slowing down
MARKET CONSOLIDATION
Number of key players have
declined significantly
Apple and Samsung market
share far outstrip other
players
SHRINKING MARGINS
Only Apple (38%) and
Samsung (17%) have positive
profit margins
Premium pricing is key to
maintaining margins
GLOBAL VS DEVELOPED
MARKETS
Samsung is the global
market leader (22.7%)
Apple is leader in developed
markets like US (40%)
9. STRATEGIC GROUP MAPPING
QUALITY AND SPECIFICATIONS
PRICE
Samsung
Galaxy S
Samsung
Galaxy J
Series
iPhone
LG
Google
Pixel
Samsung
Galaxy
Note
Samsung
Galaxy A
Series
Xiaomi
Google
Nexus
Oppo
One
Plus
Local
(Walton,
Symphony)
Chinese
(Asus,
Meizu)
STIFF COMPETITION
IN ALL MARKET
SEGMENTS
High end segment
very overcrowded
SAMSUNG HAS
GOOD PRODUCT
LINE WIDTH
Present in all three
major segments
10. APPLE VS SAMSUNG
PATENT WAR
Ongoing legal battles since 2011
Recent Court of Appeals verdict
favored Samsung over Apple
SAMSUNG PRODUCTS
HISTORICALLY SEEN AS INFERIOR
Poor build quality, poor software
integration (Android) and support
APPLE ATTACK ON SAMSUNG’S
PHABLET NICHE
The iPhone 6 Plus, Apple’s first big
phone, lead to 73.9% drop in
Samsung profits in Q3 2014
11. APPLE’S TRANSITION
FROM INNOVATOR TO LEADER
HEALTHY GROWTH IN
REVENUES AND PROFIT
Revenue has doubled to
$200 billion in the five years
since Tim Cook became CEO
STABILITY OVER
CREATIVITY
Cook pushed out creativity-focused
executives; only one big design
change in iPhone in 5 years
VULNERABILITY TO
DISRUPTIVE INNOVATION
Microsoft, Google and
Amazon investing heavily in
mobile AI
12. THE NOTE 7 DISASTER
ANATOMY OF
New mobile chief, DJ Koh,
pushed hard for more
innovative features
Large increase in
marketing budget (S6 was
biggest smartphone
launch ever)
STRONG PUSH
TO BUILD
PREMIUM
BRAND AFTER
IPHONE 6
Note 7 deadline was
pushed up to compete
with upcoming iPhone 7
Several features were
added which put pressure
on suppliers to meet
deadlines
RUSH TO TAKE
ADVANTAGE OF
DULL IPHONE
First reported explosion on
Aug 24; recall announced on
Sept 1
Multiple recalls announced
Customer representative tried
to suppress customer
complaint
INEFFECTIVE
RESPONSE TO
PHONE
EXPLOSIONS
Samsung engineers still
unable to determine cause
of explosions
Explosions of S7 phones
and washing machines also
being reported
INABILITY TO
PINPOINT CAUSE
OF DEFECT
13. POST NOTE 7 LANDSCAPE
SEVERE DAMAGE TO
SAMSUNG’S PROFITS
30% fall in Q3 2016 profits
16.8% fall in overall profits
(96% fall in mobile profits)
GOOGLE PIXEL: POTENTIAL
GAMECHANGER?
High end phone with solid
specifications and strong
software integration (similar
to iPhone)
SLOWDOWN IN APPLE
SALES
5% fall in iPhone sales even
after iPhone 7 launch
First decline in iPhone
profits in 15 years
OTHER COMPETITORS
STEPPING UP
Chinese manufacturers like
Xiaomi are focusing on
innovation (Mi Mix concept
phone)
15. RESTORING BRAND EQUITY
ALTERNATIVES FOR
SHUT DOWN NOTE LINE
AND FOCUS ON GALAXY S
AS SOLE FLAGSHIP
SHUT DOWN NOTE LINE
AND CREATE NEW
PREMIUM BRAND
ATTEMPT TO SALVAGE
NOTE LINE WITH NEW
MODEL
16. RESTORING BRAND EQUITY
EVALUATION OF ALTERNATIVES FOR
SHUT DOWN NOTE LINE AND FOCUS ON GALAXY
S AS SOLE FLAGSHIP
Will leave premium end vulnerable to competition
Margins will decrease
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
6/10
7/10
6/10
6.5
SHUT DOWN NOTE LINE AND CREATE NEW
PREMIUM BRAND
Strong marketing push required, which will increase
costs. Will take time for revenues to pick up
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
7/10
6.5/10
7/10
6.75
ATTEMPT TO SALVAGE NOTE LINE WITH NEW
MODEL
Before disaster, Note line had high brand equity
Difficult to pull off in next year
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
8/10
7.5/10
7/10
7.5
OUR RECOMMENDATION
Retain and relaunch Note line after 2 years. For now focus on Galaxy S
17. RESTORING PROFITS AND MAINTAINING HIGH MARGINS
ALTERNATIVES FOR
STREAMLINE AND
IMPROVE HARDWARE
SUPPLY CHAIN
ADD/REINFORCE NEED FOR
PERIPHERALS (ADAPTERS,
DONGLES, BATTERY PACKS)
INTEGRATE SUPPLY CHAIN
WITH RIVALS LIKE GOOGLE,
HTC, MOTOROLA
18. EVALUATION OF ALTERNATIVES FOR
STREAMLINE AND IMPROVE HARDWARE
SUPPLY CHAIN
Solving hardware defects will increase brand equity
in long run
High margins key to maintaining dominance
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
8/10
8/10
8/10
8
ADD/REINFORCE NEED FOR PERIPHERALS
Boosting peripheral sales will increase margin but it
will also decrease brand equity as users don’t like
too much additional accessories
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
6/10
7/10
6,5/10
6.5
INTEGRATE HARDWARE SUPPLY CHAIN WITH
RIVALS LIKE GOOGLE, HTC, LG, MOTOROLA
Motorola and LG are reliable for their hardware and
have focused on innovation in recent years
Will be difficult to pull off a win-win result
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
7.5/10
7.5/10
7/10
7.33
OUR RECOMMENDATION
Streamline and improve hardware supply chain
RESTORING PROFITS AND MAINTAINING HIGH MARGINS
19. MAINTAINING MARKET DOMINANCE
ALTERNATIVES FOR
INVEST IN DISRUPTIVE
TECHNOLOGIES
DEVELOP
INDEPENDENT OS
GREATER FOCUS ON LOW
AND MID END SEGMENTS
AND EMERGING MARKETS
20. EVALUATION OF ALTERNATIVES FOR
INVEST IN
DISRUPTIVE TECHNOLOGIES
Technologies like conversational AI will be
instrumental in near future
Already has good stakes in VR (Gear VR)
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
9/10
7/10
8/10
8
DEVELOP INDEPENDENT OS
A strong independent OS will be able to compete
with Google and Apple on terms of integration
So far, any OS other than Android and iOS has
failed
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
5/10
7/10
7/10
6.33
GREATER FOCUS ON LOW AND MID END
SEGMENTS AND EMERGING MARKETS
Will be able to check emerging competitors like
Xiaomi
Lower margins in low and mid end segments
BRAND EQUITY
PROFITS AND MARGINS
DEFENSE AGAINST COMPETITION
7.5/10
6/10
8/10
7.17
OUR RECOMMENDATION
Invest in disruptive technologies and focus on emerging markets, especially mid end
RESTORING PROFITS AND MAINTAINING HIGH MARGINS
22. IMPLEMENTATION PLAN
FOCUS ON REGAINING
CONSUMER TRUST
Issue public apology
(newspaper, email)
Sow seeds for building Galaxy
community (similar to Apple
community)
RESOLVE LEADERSHIP CRISIS
Either give Lee Jay-yong full
control or appoint steward to
assume control until the death
of the former chairman
STREAMLINE AND IMPROVE
HARDWARE SUPPLY CHAIN
Increase quality control for
third party suppliers
Must not rush deadlines or
face losing consumer trust
again
Focus on decreasing build
costs to increase margin
FOCUS ON S8 AND S8 EDGE FOR
2017
Build on goodwill of S7 phones
For premium end also release a
better version called S8 Edge+ mid
2017
2 YEAR DEVELOPMENT
CYCLE FOR NOTE 8
More focus on innovation
Strong quality control
Greater integration with
disruptive tech like AI, VR
and AR
GREATER IOT FOCUS ON
GALAXY S AND NOTE BRANDS
Emphasis on AR and VR and
other IOT tech to showcase
Samsung smartphones as
lifestyle accessories
01 02 03 04 05 06
23. IMPLEMENTATION PLAN
START BUILDUP FOR NOTE 8
LAUNCH NEAR END OF 2017
Teaser trailer
In following months steadily
‘leak’ details of Note 8
STRONG FOCUS ON PR OVER ATL
Emulate Apple which focuses on
strong Word of Mouth
Collaborate closely with tech blogs and
online media to generate positive buzz
HOLD LAUNCH EVENT FOR
NOTE 8
KEEP 2 YEAR
DEVELOPMENT CYCLES
FOR FUTURE NOTES
A new Note launch should
be sought after and be like
a special event
SHIFT TO MID RANGE IN
EMERGING MARKETS
As number of first-time buyers
decreases more and more
purchases will be to trade up to
better models
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