1. Country Manager
(William Kim: Birth 1969)
PROFESSIONAL OBJECTIVE
Country Manager Position covering BtoB business requiring business development with key
customers having marketing/sales strategy, finance/engineering knowledge, market trend analysis,
ecosystem understand and excellent communications/presentation skills.
Distinguished 20+ year career reflects continual advancement, a depth of valuable and diversified
leadership experience and persistent achievement in driving innovative new business accomplishment,
cost-effective sales and marketing strategies and stabilized operation managing skill.
Cool under pressure and tenaciously do what it takes to get the job done. Effective sales man,
communicator, negotiator and decision maker with thorough understanding on Samsung and LG for
Mobile/TV industry.
QUALIFICATIONS SUMMARY
 Proven constant revenue growing and creation record as Country Manager Record with the
insightful knowledge of market trend in depth and executive relationship with Samsung
Mobile/TV and LG Mobile/TV having own published book on managing Start up/small
Company in terms of the concept of Technology × Management × Creativity.
 Good connection with Government and entrepreneur related to IT industry.
 New Business Development know-how leveraging own market insight from Samsung/LG with
internal R&D/Marketing/Finance/HR team and sourcing design center for continual growth.
 Supported China Mobile customer and Hongkong/Singapore business strategy set up with the
core understanding of APAC manufacturing eco-system leading by Samsung and LG.
 Extensive Business experience in Samsung/LG TV/Smartphone/Network with excellent
communication skills - written and verbal.
 Leading R&D experience in SAMSUNG and qualified engineering skill having M.S. degree full
sponsored by SAMSUNG Electronics.
 Profound field experience in Marketing/Sales/FAE/Engineer/Operation working at multination
company over 12 years.
 Coordinates capability of leveraging the relationship with procurement, production, marketing,
field and technical services policies.
 Professional Experience to teach university student on the final stage for PhD at Business
administration.
 Excellent HR leadership practices in Military Army as officer.

2. 2
CAREER HIGHLIGHTS
 Entrepreneur mindset skill to inspire driving and creating new business with stabilized operation
control
 Increase sales of Samsung Mobile/LG Mobile from $21M to 34M between Y2013 and Y2014 for
UEI Inc.
 New IP (High Speed HDMI technology) $2M Sales revenue creation with Samsung VD in 2012
for Transwitch Inc.
 Accomplished outstanding sales growth from $5M to $110M from Samsung VD winning TV
SOC bidding against NXP in 2011 for Trident Systems Inc.
 Sale growth from $40M to $70M by achieving Strategic LG high-end Digital TV design with
NOR flash memory against Samsung OneNAND for Spansion in 2008.
 Launched WW 1st
ADSL system and CDMA system design for Samsung Electronics.
PROFESSIONAL EXPERIENCE
Universal Electronics Inc., Korea Country Manager– (2013.12-2015.4)
Role-1: Sales growth from $21M (2013) to $34M (2014) sales 160% growth 50% margin
 IR Blaster & Remote Controller for Samsung Smart TV
 Installed IR DB in Smart TV IR Blaster at 6x,7,x,8x,9x series (30Mu) / 2014
 Installed IR DB in Smart Remote controller
 Qremote IR solution for LG Mobile
 G Pr2/G2/G3/G4 IR remote feature install
 Low-end Platform design drive with SPI SW Blaster
Role-2: Grow IR DB business with OEM customer(AV) and mobile/tablet industry.
 Samsung Mobile WatchOn service(100% domination)
 100% Galaxy Gear 2/Neo with IR DB
 100 % Galaxy Tab with IR DB
 Galaxy S5 domestic model launch
Role-3: Develop strategic sales & marketing plan to meet set requirement
 LG TV
 New business creation in WebOS Smart TV with QuickSet 3.0
 KT Olleh/SKBB/LG U+
 New business creation in BLE RCU with QuickSet 3.0
Role-4: New Product roadmap leadership in association with leading flag model
 Organized SDCmicro as UEI design center for software development.
Role-5: APAC business support
 Supported China customer with the proven product in KOREA

3. 3
 Managed the APAC Mobiles strategy by providing the leading customer behavior
Transwitch, Korea Country Manager– Consumer division (2012.1-2013.11)
Role-1: Drive Tier-1 Business ($1.8M) Achievement revenue from $0 to $1.8M
 Samsung Smart TV HDMI RX IP business
 Completed IP validation with Samsung TV SOC for High-end Smart TV
 Electronic White Board Design with Samsung LCD
 HDMI extender, Interactive White Board, Optic Extender application in 2012
 Press Release of Design win Success from 2012
 Samsung Smart Phone Business Initiative
 MHL Transmitter business for IC chip spec design and T/O
 Galaxy S4 Accessory business with Dongle
 Samsung Pico Projector product validation
 LG Smart Phone Business Initiative
 LG pico Projector business
 LG Optimus G PRO related Design in.
 Automotive Design Initiative.
 LG Infotainment, Hyundai MOBIS and various Tier-2 customers
 Strategic business model linking with content solution vendor.
 Samsung/LG/Pantech with executive relationship for HDmobile forum initiation
Role-2: Establishing Strong Business Channel for Tier2/3
 Greenchips joined the business of Transwitch for Accessory business such as LG(PN
Telecom, YougGwang, and etc) and Samsung(RFT, AnyMode).
 BNS is growing with Telecom and new product with Flipper/Dolphin(Woorinet which is
the heritage of Samsung, MiSung is the supplier of LG, Moimstone, Volans and Coweaver
Role-3: Excellent & Creative leadership and coordination with internal organization
 Leveraging the R&D strong capability to drive Tier-1 expectation.
 Creative proposal to overcome internal resource against competitors.
 Maintain strong connection with Samsung and LG management by proposing idea to
compete against their competitor linking with our solution
 Excellent sensing the activity of Distributor for risk management and stress on cooperation
by showing the synchronization of verbal and outcome.
Role-4: Keep the broad relationship
 Joined at Korea country manager Forum to take core information in various field.
 Have Government connection like KOTRA, Korea Power Plant and KRA and AT to see
the macro movement impacting the Tier-1.
 Keep the advisor such as lawyer, finance, prosecutor, high-ranking public officials and
mayor.

4. 4
Micronas Inc. & Trident Microsystems, Samsung Strategic Account Manager– Consumer
division (2008.5 -2011.12)
Role-1: Achieved more than $110M of Samsung Digital TV Business in 2011
 Major Sales Achievements
 Contributed to Samsung 240Hz/120Hz 3D LED TV(PAVV 3x/4x/5x/7x/8x/9x) with SX1
($110M in 2011)
 Initiative of 120Hz FRC and 240Hz FRC in the world with FRCQ($ 60M in 2010)
 Designing and managing integrated sales communications
 Developing effective communications
 Deciding on the marketing communication mix
 Managing Mass communications
 Sales Promotion
 Public Relations with Samsung
 Developing and Managing and advertising program
 Managing Personal Communications
 Direct Marketing/Internal Marketing
 Personal Selling and the Sales Force
 Managing the Sales Force with wafer factory
Role-2: Soc Product Business Development (2008-Present)
 Developing and implementing marketing strategies and plans with VCT-
PlatinumD/AVC/MotionAVC/SX1/SX3 targeting Samsung
 Corporate and Division Strategic Planning ;
 Business Unit Strategic Planning ; Business Mission, SWOT Analysis, Goal Formulation,
Strategy Formulation, Program Formulation/Implementation and Feedback/Control
 Marketing Information, Intelligence and Research ;
FRCQ/DRXK/J/PlatinumD/AVC/MotionAVC product base
 Reliable Forecasting and Demand Measurement working with operation team;
Role-3: Analyzing Samsung/LG TV Soc markets (2008-Present)
 Cultural/Social/Corporate Factors to influence TV market behavior.
 Analyzing Business market
 Soc BOM Cost structure yearly.
 Market forecast for competitions landscape
 Product roadmap forecast per each customer
 SWOT analysis per each customer
 Business decision modeling analysis
Role-4: Marketing position with Segment Marketing (2008-Present)
 Creating Brand Equity ; 120Hz/240Hz/demod Soc
 Brand Strategy & Business plan moving toward Soc partner with
FRCQ/DRXK/J/PlatinumD/AVC/MotionAVC Soc
 SWOT analysis of competitors
 Competitive Forces
 Competitive Strategies
 Balancing customer and Competitor
 Shaping the market Offering in aligning with product/logistics/managing services

5. 5
Spansion Inc., Korea Regional Sales & Marketing Manager– Consumer Business
Development Division(2005.8-2008.5)
 Major Sales Achievements($70M)
 GM On Star Project with LGE for build-in Automotive navigation system
 LGE DTV Project with MirrorBit NOR Flash
 Achieved Responsible for MirrorBit GLx/SPI/ORNAND business development targeting
Cellular Phone/DTV/STB/DSC align with SAMSUNG/LG
 Responsible for creating Eclipse GDL/HD-SPI/ORNAND2 business eco-system with chipset
vendors and manufacturers
 Sales/distribution training for roadmap, product/price strategy, competitor’s information and
technology trend.
 Market segmentation/Forecast management
Role-1: New Product Business Development (2005-2008)
 Responsible for new business strategies and program development with chipset vendors and
manufacturers (SAMSUNG/LG) in Korea region
 Lead on the business development of Cellular Phone/Digital TV/STB/Navigation/Printer/ODD
with HD/SPI/ORNAND to create additional revenue
 Lead on Cellular Phone/STB/DigitalTV co-marketing program planning and execution with
Broadcom/AMD/Trident and Conexant based on commercial
Role-2: Segment Marketing (2005-2008)
 Analysis on Tier-1/2/3 market trend in terms of competitor movement, technology leadership,
application trend, price information by quarter.
 TAM/SAM/SOM update
 Design track based on platform/chipset vendor/account/density
 Sales/FAE training
 New application/opportunity development
Role-3: Business Marketing (2007-2008)
 Responsible for pricing strategy based on competitor movement
 Forecast management
 Competitor manufacturing capacity/delivery update for sales decision
CONEXANT Co., Senior Field Sales Engineer - Convergence Video Division(2003.7-2005.7)
 Driving New business model with product marketing
 Project Management(802.11g/802.11e Wireless, MPEG2 decoder, Cable Modem and FAX
modem)
 Responsible for following up technical support : Video/Audio decoding(ADC), Video/Audio
encoding(DAC), Cable Modem(DOCSIS 1.1/2.0), STB system, FAX modem, MPEG encoder
 New MPEG2/H.264 encoder chipset feature definition working with Tier-1 customer for
consumer
 New business development : Cellular Phone, Wireless TV, MCE(Microsoft Media Center
Edition), IPTV and PVR system

6. 6
SAMSUNG ELECTRONICS CO., Senior Product Engineer - Dispatched to YONSEI UNIV.
COCONET Lab for M.S degree sponsored by SAMSUNG (2001.2-2003.2)
 Major Sales Achievements
 Accomplished a successful launching of IS-95B based services (a first data service capable
CDMA network) with wireless service carriers such as KT Freetel and SK Telecom and
CDMA infrastructure vendors such as Samsung and LGE (formerly LGIC) in the middle of
a strong objection from the MIC in collaboration with KDDI of Japan
PROJECT-1: IP LOOK UP engine based on T-CAM for Wireless Router System (2001)
 Proposed IP LOOK engine based on T-CAM which is used for Back-Bone IP Router(1 packet
found delay is 30 n sec on average) for QOS based on 4G/3GPP.
 Announced the paper at the JCCI 2002(Joint Conference on Communications & Informations)
and obtained a patent.
 Adapted for VOD server / client system with layer 2 / 3 switch system which can deliver TS
stream according to QOS standard.
PROJECT-2: A Data Link Protocol for Performance Improvement of Packet Processing in 3GPP2
Network (2002-2003)
 Proposed new algorithm which is called Small SDL and it reduces half of original processor
loads. For the large traffic packets, this can reduce 45% CPU for transmit compressed video
packet to client in 3GPP wireless network
 Enrolled the paper at the JCCI 2003(Joint Conference on Communications & Information) and
applied for a patent.
 The result of the algorithm is adapted by SAMSUNG IP VDSL VOD server system in IP
Network.
SAMSUNG ELECTRONICS CO., Senior Product Engineer - High Speed Network
Development Division (1998.2-2001.2)
 Responsible for Business Development related to Router System with foreign strategic partners
such as AT&T and Sprint.
 Developed Video packet(MPEG2/CCIR 656) switching system over ADSL and adapted to the
FLC-D(Fiber Loop Carrier Type D)
 Obtained WW 1st
Field benchmark test authentication of ATM system for KT(Korea
Telecom).
 Developed SDSL(Symmetric Digital Subscriber Line) video conference system prototype
which is used for high speed internet connection and voice service.
 Developed FLC-D(Fiber Loop Carrier Type D) and V.52 system
 Obtained a patent of layer 3 protocol for subway system.
 Completed successful field benchmark authentication for SDNS(SAMSUNG Digital Network
System)in TaeGu Subway
SAMSUNG ELECTRONICS CO., Product Engineer - Digital Network Dept. of Electronic
Switching Systems Division (1996.2-1998.2)
 Developed Vide/Audio data switching system based on wireless/wired T1/E1 trunk line
 Developed TL1 command and implemented prototype software and document in corporation
with KT and had successful launch of system
 Successfully tested the interoperability and performance
 Obtained a patent for DELMONS standardization

7. 7
 Proposed DELMONS standard for T1/E1 trunk line
 Proposed analog line and digital line test method and installed in DAEGU subway co., and had
successful launch for field test.
DACOM Corporation ., Business Development Marketing – Business Development &
Planning Division (1995.6 ~ 1996.2)
 Lead on business development of post office banking based on IT technology to Chinese.
 Researched security problem of enterprise.
EDUCATION AND TRAINING
Ph. D Business Administration at HanYang University (2012.2 ~ Present), Seoul, Republic of
Korea, completed course work
* Published book on March 25’ 15, “Business Manual for technology foundation”
Duke University MBA, The FUQUA SCHOOL OF BUSINESS (2008 – 2009 completed course
work)
* Completed the required Coursework on e-Business Strategy, Marketing, Financial
Management, Operations Management, Strategic Management, International Finance, etc.
CEO Business Course at KAIST Business School (2011.9 ~ 12)
Harvard Business Course at HBS (2007.7 ~ 8)
M.S in Electrical and Electronics Engineering, (2001.3 – 2003.2) Sponsored by SAMSUNG
Electronics. Co.,
Yonsei University, Seoul, Republic of Korea
* Researched ATM switch for QOS.
* Conducted in-depth study of data communications including LAN, MAN and WAN.
* Wrote major research papers including “ A Data Link Protocol for Performance Improvement
of Packet Processing in 4G/3GPP2 Network”,
“IP LOOK UP engine based on T-CAM algorithm for Back-Bone IP Router”
B.A in Computer Science, (19898.3 -1993.2) at YeoungNam University, Taegu, Republic of Korea
Served for 3 years in Korea Army as Military Signal Officer (1993.2-1995.6)
Researcher in ETRI (Electronics and Telecommunication Research Institute (1991.1 ~2)
* Analyzed micros processor technology
* Developed new micro processor architecture for high speed calculation
ROTC (Reserved Officers Training Corps) military training course (1992.2-1993.2)
* Training course for commander
* Trained for parachute jump, march and gunshot

8. 8
Book
http://www.crbooks.co.kr/02_book/?mcode=0402010000&mode=2&no=325
The establishment is essential not optional.
Companies are promoting the development and acquisition of technology-based start-up company as the
level of survival and growth. University encourages entrepreneurship in order to develop human resources
needed by the business and society. Thus entrepreneurship is a trend that is becoming mandatory not
optional.
But what about the reality of the start-up company? Founded will of the college or professional
commitment for employment rather than entrepreneurship is very low situation, social and institutional
environment to promote and foster entrepreneurship are not very favorable. In fact, the rate of survival
after start-up is often very low, gloomy announcement. Samsung, LG, Hyundai Motors, Apple, Microsoft,
GM, etc., but also departure from the establishment of a global company, recently, has been hard to find
these same companies in the country. It is the responsibility of the solutions rather than turning to the
government's entrepreneurship policy, financial support from institutions such as the external
environment, try to find entrepreneurs that capacity.
No start-up will strive for the best expertise (Technology) for the field you want to founder doomed to
failure because the business. The second capability is to be equipped founder of the business strategy,
marketing, production management, human resources management, to pursue efficiency and rationality in
various fields such as finance management the ability to make a profit (Management). The third item you
should have a start-up founders competencies, business models, marketing plans, operational plans,
including production, we must have the creativity (Creativity) and others that can make a difference in
every other area.
In conclusion, the founder must be well prepared to enhance entrepreneurship by fusing Technology ×
Management × Creativity and entrepreneurship skills.

9. 9
HONORS & AWARDS
HanYang University. (May.2014)
 The Content is as follows
“You will award outstanding leadership and studious atmosphere as thorough service spirit is larger
contributions as well as contributions to the development of this graduate school to promote
Friendship and solidarity.”
Business school of KAIST, the CEO course. (Dec.2011)
 1st
award is as follows
“Since your report is expected to review the results of management consulting development of
KAIST should give an award to encourage them”
 2nd
award

10. 10


Certificate
Business Consulting Certificate by KAIST business school.