IBA 4th Semester Projects: Cover Pages

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A sample of my graphics work on the various projects of IBA's BBA 4th semester's courses. It was really fun to work on these covers. I was lucky enough to have great teammates, too- we had great chemistry and were in-sync during most of the project-centric activities.

A summary overview of the fintech landscape in Bangladesh. We first take a look at the global history of fintechs, then the history of fintechs in Bangladesh. Using the Financial Hub Readiness (FHR) Index that I personally developed, I identified and assessed the strengths and weaknesses of various global fintech hubs. Based on this assessment, I proposed a hypothetical P2P lending and funding transfer product, that can be financed and implemented by major technological players in the ecosystem. This project was done to fulfill my requirement for the Internship course, for my BBA undergraduate program at Institute of Business Administration, University of Dhaka. This was the first time I had to work alone on an academic project of this magnitude. I am very satisfied with how it turned out, given the limited time and resources I had to execute it. Special thanks to all of my colleagues, peers and friends who advised me, in both professional and emotional capacities, when I was working on this project.

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Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014. This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.

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Understanding the Latin American Debt Crisis

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Building Brand Resonance for Close Up Bangladesh

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The solution to a business case study that explores some of the core dilemmas of international business and marketing. Coe’s is a successful rent-to-own furniture and appliances business that has built on decades’ worth of expertise to build a strong userbase throughout the United States. However, with both domestic pressures increasing and foreign markets opening up, there is disagreement among ownership and management over whether Coe’s should expand nearby to Mexico or not. This solution explores the pros and cons of each alternative available and offers a recommendation for the best decision in this context.

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Talking Global: The Importance of International Promotion in the 21st Century

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START! Entrepreneurs in Bangladesh

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Bangladesh is a country that is beset by many obstacles, where the battle against adversity seems never-ending. Even then, several brave and brilliant young minds have taken upon it themselves to hope beyond hope and to transform the country's business landscape for the better. START! is the story of these entrepreneurs: the story of Bangladesh's potential, the circumstances which motivated them to form startups, their successes and future potential.

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Aamlok- TVC Analysis

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Dhaka Connect: Business Plan and Marketing Campaign

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Your City, Your Events. Anywhere, Anytime. Dhaka Connect is an all-new social platform that augments the event experience by bringing the audience and the organisers together. An intuitive interface, coupled with a innovative features like the Live Feed, makes your social event experience that much richer. This presentation focuses on the business model we prepared for Dhaka Connect and also the marketing campaign we planned for the first five years.

Dhaka Connect-- Sample Brochure

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Startup Tips from Billionaire Founders

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Elon Musk- Visionary, Leader, Entrepreneur

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