1. 7 Stages of Consumer Logistics
Master of Science, Marketing
Bellevue University
6 Weeks x 12 Courses=
Program Overview Link

2. DR. JULIA CRONIN-GILMORE
7 Stages of Consumer Logistics

3. Coupons, advertising, shopping circulars, brands, Lists (getting
products and stores on list) Planning (route to travel), point of
departure, bundling of stops, hours of operation, perception of
how busy the store will be, needs of products, looking at in-
store catalog, and perceptions of store.
Stage 1: Preparation

4. Outside environment, parking lot, safety (patrol or
other), signage, lighting, clientele, crowded, and
weather.
Stage 2: Arriving at the Store

5. Enter the Store
Stage 3
What will you notice first?

6. Stage 4: Moving through the Store

7. Layout of Products, changes in product locations,
signage for sections, lighting, music,

8. Store personnel, assistance/help mechanisms,

9. Product selection, carts, aisles, promotions or POP

10. Price evaluations, brand evaluation, who shopping with
them, size of store, handicaps, reading labels, and traffic in
store.

11. Stage 5: Checkout

12. Amount of time in line, Number of people in lane, choosing
“best” line, size of aisles, self-checkout, payment methods,
loading on belt, monitoring prices, price checks/accuracy,
redeeming coupons, bagging, scanning prices, and security

13. Stage 6: Going Home
and Storage

14. Disposal of
Items/Difficulty
Ease of Exiting
Parking Lot
Getting out to the
Car
Placing Products
in the Car
Where do I put
the Items at
Home?
Pantry Loading

15. Stage 7: Inventory
Replenishment

16. Need to start the Process over again and satisfaction
or dissatisfaction with product, brand, and store.

17. Blackwell, R., Miniard, P., & Engel, J. (2006). Consumer
Behavior. 10th (ed.). Mason: Cengage Learning
Hoyer, W., MacInnis, D., & Pieters, R. (2013) Consumer
Behavior. 6th (ed.). Mason: Cengage Learning
References