Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield. Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue. To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos. There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.