This document outlines strategies for progressive communicators to shift from messaging focused on scarcity to abundance. It provides definitions of scarcity and abundance approaches and examples of right-wing scarcity frames. The document's agenda includes practicing rewriting messages to recognize available resources and suggest reallocating based on values. Attendees are encouraged to join a network to continue sharing abundance messaging strategies.
Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning wi...TheCommunicationsNetwork
Narrative is a driving factor in how people relate to the world we live in. While there may be many different narratives existing at once, dominant narratives, or narratives that hold power, are those that may or may not be true yet serve as the default setting of society. Dismantling dominant narratives is often the work of justice.
One way to make sure your organization understands the narrative it is trying to affect, shift, change or challenge is through a narrative power analysis. This analysis asks four questions: How is the conflict being framed?; What are the conditions responsible for the problem?; Who are the key characters in the story?; What assumptions are being made?
Adjusting narrative power is necessary to achieve a just and equitable world. Throughout trying to achieve this, it is important to remember that different types of power do not function independently of each other. Economical, social, and political powers intertwine with one another and act more like a web than independent factors, which play into narrative power.
Dominant narratives work against certain groups of people, like domestic workers, and how to effectively communicate about the issues surrounding existing narratives. To work against this dominant narrative, you must center those who are actually part of the story and relinquish control: they are their own best spokespeople.
Inquiry Over Advocacy: Can Asking Questions Lead to Better Ideas, Deeper Enga...TheCommunicationsNetwork
If someone directly told you, “I think you are here because you’re privileged,” how would it make you feel? What about, “I think you should be doing more to help the environment?” When people are exposed to such assertions, the initial reactions aren’t always pleasant. The same experience happens with stories.
Anyone can have an important story with an urgent point to get across to readers and listeners, but if it’s perceived as too direct or accusatory, people may get uncomfortable or angry. We’re all communicators and advocates, but the way in which we choose to advocate will affect the intended impact of our message. It may be natural to communicate direct statements of cause and effect, but with the strength of a question, we can learn to invite others into a conversation.
Deep down, do we genuinely do enough question asking? Think about all of the first dates you’ve ever had. Chances are, the dates that were actually enjoyable consisted of a mutual flow of questions and answers, whereas the dates that went south may have involved one person doing most of the talking.
It turns out that two simple questions in a conversation or story can have profound impact, and the very act of asking a question can elicit behaviour change. For example, in a survey of voters, 25% of people voted because they were asked if they were going to participate in the upcoming election. When you plant the seed of an idea, it can have a ripple effect on behaviour.
With a culture of speed and instant messaging, it has become easy for communication professionals to develop talking points, but not questions. Yet, by validating the importance of another person through a question, we can begin to tear down the walls of telling habitual, inconsequential stories.
In Focus: Using Visuals to Inform, Advocate, and PersuadeYabsera Faris
Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield.
Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue.
To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos.
There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.
Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield.
Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue.
To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos.
There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Conscious Coupling: What Happens When Communications and Program Teams Work T...TheCommunicationsNetwork
Life is a highway, and your communications plans are like road trips. Session presenters Mai Tran and Jennifer Clark used the extended metaphor of road tripping to lead the audience through “The Carpool Strategy”of planning and execution that allows program and communications teams to be their most effective together.
Before the trip begins, make sure to establish common ground between teams. This is the most crucial time period for laying out the groundwork for success. Get clear on the destination (where are we going?), the route (how will we get there?) and who is doing what.
During the trip, call shotgun and keep asking for a front seat. Your perspective is inherently different, and valuable. Be open to recalibrating your strategy as the project progresses.
At the end of the cycle, take time to stop, pause, and reflect on evidence-based insights. This is critical to being viewed as an expert when it comes to your communications and media strategy.
What worked? What didn’t? These are your opportunities for growth. By reinforcing the common ground, you carry it forward.
You say digital, i say dialogues [Alumni Lecture @FH Joanneum Graz]Teodora Petkova
What if we approached content on the Web with tools outside digital and outside traditional marketing?
The threads that weave digital are million-ages old and we need to recognize and acknowledge that if we are to create content that catalyzes conversations we need much more than yet another digital tool. We need strong conceptual tools to conceive of and build the new realities. And these tools are outside digital and outside marketing.
Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning wi...TheCommunicationsNetwork
Narrative is a driving factor in how people relate to the world we live in. While there may be many different narratives existing at once, dominant narratives, or narratives that hold power, are those that may or may not be true yet serve as the default setting of society. Dismantling dominant narratives is often the work of justice.
One way to make sure your organization understands the narrative it is trying to affect, shift, change or challenge is through a narrative power analysis. This analysis asks four questions: How is the conflict being framed?; What are the conditions responsible for the problem?; Who are the key characters in the story?; What assumptions are being made?
Adjusting narrative power is necessary to achieve a just and equitable world. Throughout trying to achieve this, it is important to remember that different types of power do not function independently of each other. Economical, social, and political powers intertwine with one another and act more like a web than independent factors, which play into narrative power.
Dominant narratives work against certain groups of people, like domestic workers, and how to effectively communicate about the issues surrounding existing narratives. To work against this dominant narrative, you must center those who are actually part of the story and relinquish control: they are their own best spokespeople.
Inquiry Over Advocacy: Can Asking Questions Lead to Better Ideas, Deeper Enga...TheCommunicationsNetwork
If someone directly told you, “I think you are here because you’re privileged,” how would it make you feel? What about, “I think you should be doing more to help the environment?” When people are exposed to such assertions, the initial reactions aren’t always pleasant. The same experience happens with stories.
Anyone can have an important story with an urgent point to get across to readers and listeners, but if it’s perceived as too direct or accusatory, people may get uncomfortable or angry. We’re all communicators and advocates, but the way in which we choose to advocate will affect the intended impact of our message. It may be natural to communicate direct statements of cause and effect, but with the strength of a question, we can learn to invite others into a conversation.
Deep down, do we genuinely do enough question asking? Think about all of the first dates you’ve ever had. Chances are, the dates that were actually enjoyable consisted of a mutual flow of questions and answers, whereas the dates that went south may have involved one person doing most of the talking.
It turns out that two simple questions in a conversation or story can have profound impact, and the very act of asking a question can elicit behaviour change. For example, in a survey of voters, 25% of people voted because they were asked if they were going to participate in the upcoming election. When you plant the seed of an idea, it can have a ripple effect on behaviour.
With a culture of speed and instant messaging, it has become easy for communication professionals to develop talking points, but not questions. Yet, by validating the importance of another person through a question, we can begin to tear down the walls of telling habitual, inconsequential stories.
In Focus: Using Visuals to Inform, Advocate, and PersuadeYabsera Faris
Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield.
Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue.
To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos.
There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.
Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield.
Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue.
To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos.
There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Conscious Coupling: What Happens When Communications and Program Teams Work T...TheCommunicationsNetwork
Life is a highway, and your communications plans are like road trips. Session presenters Mai Tran and Jennifer Clark used the extended metaphor of road tripping to lead the audience through “The Carpool Strategy”of planning and execution that allows program and communications teams to be their most effective together.
Before the trip begins, make sure to establish common ground between teams. This is the most crucial time period for laying out the groundwork for success. Get clear on the destination (where are we going?), the route (how will we get there?) and who is doing what.
During the trip, call shotgun and keep asking for a front seat. Your perspective is inherently different, and valuable. Be open to recalibrating your strategy as the project progresses.
At the end of the cycle, take time to stop, pause, and reflect on evidence-based insights. This is critical to being viewed as an expert when it comes to your communications and media strategy.
What worked? What didn’t? These are your opportunities for growth. By reinforcing the common ground, you carry it forward.
You say digital, i say dialogues [Alumni Lecture @FH Joanneum Graz]Teodora Petkova
What if we approached content on the Web with tools outside digital and outside traditional marketing?
The threads that weave digital are million-ages old and we need to recognize and acknowledge that if we are to create content that catalyzes conversations we need much more than yet another digital tool. We need strong conceptual tools to conceive of and build the new realities. And these tools are outside digital and outside marketing.
IFRC on Social Media - How the largest humanitarian network in the world uses...Dante Licona
We are everywhere for everyone. Through social media we can tell powerful stories of Red Cross and Red Crescent volunteers and staff, working every day for making a difference in people's lives.
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers.
The inconvenient truth: we might be great at reactively adopting these new tools and “giving them a go”—but we haven’t yet necessarily mastered the art and science of using them at their highest value.
Doing that requires change and realignment of skills and resources.
Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that they’re contributing the level of value that they could and should be. I call it being “content-ready”.
Becoming a content-ready organisation is all about developing:
the right internal mindset and culture
the right skills and expertise
the right tools and technologies
When these elements come together, a brand can be thought of as hitting its "content sweet spot"—the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications.
In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Presentation: Presence and Personality
Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies
Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.
What is brand spread and how does it move through social networks? This was the question that was answered at BCM Brisbane's What Next event at the Brisbane Powerhouse on August 27, 2009.
What is brand spread and how does it move through social networks? This was the question that was answered at BCM Sydney's What Next presentation at the Blue Hotel on 4 December 2009
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community?
Nice that KBC won gold on this year's Cannes Lions
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
In today's fast paced world, brands have to integrate their customer and fan communities fully into their business.
Here are 5 tips to grow your Brand Community on Social Media, taken from my experience at Nespresso.
Deck presented @MixxRussia @IAB, December 2014.
Social Marketing Strategies - Engaging the Connected CustomerEnergize
Keynote presentation given by Klaas Weima on April 18th for the Marketing Strategies Executive Course at the Rotterdam School of Management. The presentation discusses the fundamental shift taking place from traditional bought attention per pixel and inch to earned attention. Klaas clarifies his theory with rich examples, including Spotify, Miffy and Philips.
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
Government spending accounts for 40% of global GDP and the vast majority of that spending is decided by bureaucrats, not politicians. How do we get to that money?
How can public servants be most effective and efficient? As in politics, it’s not the best people or the best ideas that win, it’s the best-sold ideas that win.
When nonprofits engage with policymakers, it’s important to know how policymakers want to learn. 42% of public servants said they had no learning resources or not very helpful learning resources.
Like all of us, bureaucrats are time-pressed. Research shows that most policymakers would prefer to read short, direct studies of less than 1,000 words. Infographics help tremendously.
Here are some of policymakers’ motivations to learn: intrinsic motivation, personal interest, to stay ahead of the game, and to look good in front of their bosses.
In addition, policymakers are looking for ways to sell their ideas to citizens. When you can provide them with real-world examples and costs, they’re going to be more effective in making that pitch.
Recruitment doesn’t start and end with HR--there is a real and active role to play in the recruitment process in terms of hiring diverse communications teams. The biases that exist in recruitment retention remains the same and can be reduced by promoting diversity, equity, and inclusion. “Diversity is counting heads and inclusion is making heads count”
There are a number of benefits to promoting diversity in your organization. Diversity enhances creativity, facilitates breakthrough innovations, changes the way you think and improves the bottom line. Companies in the top quartile for racial and ethnic diversity are 35% more likely to outperform their respective national industry medians, and companies in the top quartile for gender diversity are 15% more likely to outperform industry medians as well.
How can organizations break out of homogeneity? CityYear recommends a close examination of your job descriptions. Does it have inclusive language? Is there flexibility with education requirements and office hours? Does the description showcase your mission and team? Is your job description inspiring?
Taking proactive steps to address these fundamental questions is key in promoting diversity in your organization. Connecting candidates to people who are similar to them creates an authentic hiring experience and promotes collaboration. Filtering for inclusion in job descriptions helps diversity tremendously.
More Related Content
Similar to Everything for Everyone: Abundance Messaging for Progressive Wins
IFRC on Social Media - How the largest humanitarian network in the world uses...Dante Licona
We are everywhere for everyone. Through social media we can tell powerful stories of Red Cross and Red Crescent volunteers and staff, working every day for making a difference in people's lives.
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers.
The inconvenient truth: we might be great at reactively adopting these new tools and “giving them a go”—but we haven’t yet necessarily mastered the art and science of using them at their highest value.
Doing that requires change and realignment of skills and resources.
Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that they’re contributing the level of value that they could and should be. I call it being “content-ready”.
Becoming a content-ready organisation is all about developing:
the right internal mindset and culture
the right skills and expertise
the right tools and technologies
When these elements come together, a brand can be thought of as hitting its "content sweet spot"—the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications.
In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Presentation: Presence and Personality
Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies
Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.
What is brand spread and how does it move through social networks? This was the question that was answered at BCM Brisbane's What Next event at the Brisbane Powerhouse on August 27, 2009.
What is brand spread and how does it move through social networks? This was the question that was answered at BCM Sydney's What Next presentation at the Blue Hotel on 4 December 2009
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community?
Nice that KBC won gold on this year's Cannes Lions
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
In today's fast paced world, brands have to integrate their customer and fan communities fully into their business.
Here are 5 tips to grow your Brand Community on Social Media, taken from my experience at Nespresso.
Deck presented @MixxRussia @IAB, December 2014.
Social Marketing Strategies - Engaging the Connected CustomerEnergize
Keynote presentation given by Klaas Weima on April 18th for the Marketing Strategies Executive Course at the Rotterdam School of Management. The presentation discusses the fundamental shift taking place from traditional bought attention per pixel and inch to earned attention. Klaas clarifies his theory with rich examples, including Spotify, Miffy and Philips.
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
Government spending accounts for 40% of global GDP and the vast majority of that spending is decided by bureaucrats, not politicians. How do we get to that money?
How can public servants be most effective and efficient? As in politics, it’s not the best people or the best ideas that win, it’s the best-sold ideas that win.
When nonprofits engage with policymakers, it’s important to know how policymakers want to learn. 42% of public servants said they had no learning resources or not very helpful learning resources.
Like all of us, bureaucrats are time-pressed. Research shows that most policymakers would prefer to read short, direct studies of less than 1,000 words. Infographics help tremendously.
Here are some of policymakers’ motivations to learn: intrinsic motivation, personal interest, to stay ahead of the game, and to look good in front of their bosses.
In addition, policymakers are looking for ways to sell their ideas to citizens. When you can provide them with real-world examples and costs, they’re going to be more effective in making that pitch.
Recruitment doesn’t start and end with HR--there is a real and active role to play in the recruitment process in terms of hiring diverse communications teams. The biases that exist in recruitment retention remains the same and can be reduced by promoting diversity, equity, and inclusion. “Diversity is counting heads and inclusion is making heads count”
There are a number of benefits to promoting diversity in your organization. Diversity enhances creativity, facilitates breakthrough innovations, changes the way you think and improves the bottom line. Companies in the top quartile for racial and ethnic diversity are 35% more likely to outperform their respective national industry medians, and companies in the top quartile for gender diversity are 15% more likely to outperform industry medians as well.
How can organizations break out of homogeneity? CityYear recommends a close examination of your job descriptions. Does it have inclusive language? Is there flexibility with education requirements and office hours? Does the description showcase your mission and team? Is your job description inspiring?
Taking proactive steps to address these fundamental questions is key in promoting diversity in your organization. Connecting candidates to people who are similar to them creates an authentic hiring experience and promotes collaboration. Filtering for inclusion in job descriptions helps diversity tremendously.
How Visualizing 70,000 Bits of Data Can Make Your Organization a Media StarTheCommunicationsNetwork
Data is an integral part of our lives. Because data is so important, individuals without a background in data journalism have learned how to transpose raw data into readable charts and graphs. Organizations that use data to back up their claims are viewed as more transparent and reliable. Data visualization makes it easier to find patterns, locate disparities, and translate into action. But companies that use data visualization to share information should also be careful not to over-complicate the information they present to the public. For example, David Montgomery, data journalist for City Lab, said there is nothing self-intuitive about understanding a scatter plot. Because of this, Benjamin Spoer, data team manager for City Health Dashboard, said those working on data visualization should work with information stakeholders from the beginning of the project, design visualization tools that make big data understandable, and make sure the finished product is easy to understand and isn’t overly complex.
Communications pros in the non-profit sector are often paired with program teams, but the jargon they use can be off-putting to the average reader.
Social and emotional learning is a major area of growth in K-12 education, but some of the most commonly used terms are the least understood. For instance, “grit” can be perceived as saying a child is struggling, when the intended meaning is more akin to rising to challenges.
In addition, parents are not always aware of their own children’s performance. When asked, 90 percent of parents said their child was reading at or above grade-level. The data shows that number is actually 37 percent. So how to help parents have an accurate picture of their kids’ academic performance?
Social and emotional learning isn’t what we do, it’s who we are. Help parents understand why it matters, and connect it to performance. Because overall, when kids develop perseverance, they have less stress and they achieve academically.
Social and emotional learning is all about relationships, and it needs to start with the adults in the room – they create an environment where children can thrive.
In order to successfully connect with and serve rural communities, the first step is listening to their needs. Rural as an identity is significantly nuanced, and should be treated as such: it’s many places, many people, many issues. When we don’t listen, we run the risk of framing inaccurately and missing the mark. Data shows rural communities are increasingly feeling misunderstood and discounted, so the first step in connection is to listen to what people living in these areas care about. Using a data-driven approach, such as a community-wide survey, is an extremely effective and instructive way of accurately identifying the current needs of a rural population. The alternative is a detrimental cycle of a widening urban-rural divide, stalled investment by philanthropy and rural resistance. When steps are taken to listen and engage honestly, organizations and nonprofits are granted the opportunity to “come in through the door that our audience has opened” - to meet them at a place of relevance.
There are assets in every community, regardless of size. To most meaningfully identify these assets, look to the members of the community you wish to serve. Often what is most necessary is using the voice and resources of your foundation or nonprofit to stand alongside local leaders and amplify the voices already there. This approach is especially pertinent in rural communities, where community leaders often don many hats and play many roles. Narrative matters: rural places and people are working hard to tell their stories and paint a more accurate picture of who they are and why they matter. It’s the job of an organization or funder to allow them to craft that desired narrative from their perspective.
Trust is an extremely valuable commodity in this work and is essential to make a positive impact in the desired community. The key to gaining that trust is authenticity: as an organization, own who you are, just as we should be encouraging others to own who they are. The core of authenticity is showing that you are learning, so don’t be discouraged if there is a misstep. A solution to the growing urban-rural divide is to focus on our interdependence, acknowledging and respecting both differences and commonalities.
Can Empathy Save the Day? How Fostering Familiarity Can Drive Policy and WinsTheCommunicationsNetwork
Polarization in America has drastically increased over the last 15 years as the number of Americans who hold a mix of Democratic and Republican views has diminished. This polarization is aggravated in part by the way people today see their affiliation with either party as not merely political, but also as a part of their identity. Resulting disagreements are becoming increasingly more personal.
There are at least 4 factors that have contributed to this increased polarization: economic inequality, the internet, a fracturing national media landscape, and a decline in local news. All of these have worked to create a society where people only have to associate and interact with others, news sites, etc, that share their same views and opinions. Where in the 1970s only one-half of all newlyweds shared the same political views, today that number has increased to three-quarters.
While studies and polls will claim that Americans are split 50-50 on our most divisive issues, the reality is far more complex. The far left or far right are in staunch agreement with their side’s view. However, the middle majority tends to actually have a 50-50 split on these issues. We have to find narratives about the big issues like immigration or LGBTQ rights that do not polarize people. Turn “them” into “us” through communication and contact that builds bridges and highlights our common values and identities. Some key strategies for doing that include:
Activating shared values, like family, community, and social good, and shared identities, like parents, sports fans, foodies, etc.
Putting people first in communications, not policy, by again emphasizing shared values and aspirations rather than policy objectives. This will make people more willing to share their stories with their social networks.
Targeting communications at the local level, where a shared sense of community allows for greater trust among participants and a sense of interdependence.
Although national division exists, local communities are far more likely to find common ground. Even non-political engagement can work to decrease isolation and increase social trust, laying the groundwork for potential political action. For example, In areas with neighborhood amenities – coffee shops, libraries, etc – there is decreased isolation and increased social trust. As such, it is important to focus on the local communities and get people talking to each other. The best way to promote change is by motivating and changing communities and groups that already exist. People have to connect and engage in each other’s stories if they are going to be motivated to care for each other.
Led by Elevate Energy Director and third-year ComNet veteran, Sylvia Ewing, the panel was comprised of Associate Director, Marketing Jenny Riley, Policy Outreach Manager, Pastor Booker Vance and Outreach Manager, Yami Newell. At the start of the discussion, each of the panel members took turns expressing praise about women who inspire them. Icons including Toni Morrison, Michelle Obama, Dolores Huerta, and Harriet Tubman were a few of the many.
Talking Climate Change: How Communications Can Prompt Action, Counter OppositionTheCommunicationsNetwork
When it comes to communicating climate change and the urgency for action with the public, we must move beyond the debate of whether climate change is real and when it is time to take action. In the face of powerful industries that profit off of environmentally degrading activities, we must spur individual and collective action. Both of these require a deep understanding of the attitudes and behavior of individuals you are targeting with your message and a strategy to deploy that messaging.
May emphasized the importance of returning to storytelling basics, admitting it’s one thing to know the elements of a compelling story but another to successfully put them into practice. One of the key pillars of a good story is the element of surprise. As storytellers, it’s imperative to ask: is this story counterintuitive or does it challenge conventional thinking? Does the story have stakes that could disrupt the status quo? Does the main character make surprising decisions? Often the message of the story might be familiar, but the way it is chosen to be told can be unconventional – and that abnormal approach is what will keep the audience engaged.
When crafting the story, it’s essential to talk to the people impacted. Identify your characters, ask open-ended questions, and encourage them to describe scenes in as much detail as they can; whatever medium the story will be told in, the reader or listener is going to be experiencing it in their mind’s eye so it’s fundamental to think visually. Qualities of a good character include: being somebody the audience can relate to, being someone who has a moment of change or surprise, and perhaps most importantly, someone who is willing to tell (and enjoys telling) their story.
Reporters are often pitched victim stories -- the tried and true phrase “if it bleeds it leads” is still applicable. But with victim stories, you’re kind of stuck narratively: the question becomes “where do I go from there” or “how do I give the audience something meaningful and substantive they’re going to take away?” Even if the basic message of the story is that the system is stacked and they can’t solve the underlying issue on their own, giving the characters agency is hugely important: move away from a character just being the vessel of the terrible things happening to them.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Everything for Everyone: Abundance Messaging for Progressive Wins
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EVERYTHING FOR EVERYONE
abundance messaging for
progressive wins
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AND WE ARE...
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OUTCOMES
Add a layer to our message creation that
embraces abundance.
Understand and recognize messages
that reinforce scarcity in order to avoid
playing into right-wing frames.
Align messages without meetings.
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AGENDA
Definitions & Big Ideas
Pair-share
Abundant Examples
Practice
Share & Debrief
Closing & Further Resources
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THE “FIXED PIE FALLACY”
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RIGHT-WING SCARCITY MESSAGES
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RIGHT-WING SCARCITY MESSAGES
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PROGRESSIVE SCARCITY MESSAGES
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PROGRESSIVE SCARCITY MESSAGES
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LOVE, SAFETY
JUSTICE, DIGNITY:
UNLIMITED
RESOURCES
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PAIR SHARE:
Are these messages a
problem? How do they
show up in your work?
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PROGRESSIVE SCARCITY CRITIQUE
WITHOUT SOLUTION
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PROGRESSIVE ABUNDANCE MESSAGE
WITHOUT VALUES
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PROGRESSIVE ABUNDANCE MESSAGE
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PROGRESSIVE ABUNDANCE MESSAGE
TANGIBLE
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PROGRESSIVE ABUNDANCE MESSAGE
TANGIBLE
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MAKE A
POTLUCK PROMISE
TO QUIT
FIXED PIE
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PRACTICE
Rewrite
Scarcity/Abundance
Messages
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SHARE & DEBRIEF
Share Your Favorite
Rewrite
One Thing That Was
Challenging
Other Reflections3
2
1
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ABUNDANCE MESSAGING
Recognize That We Have What We
Need
• And the problem is either distribution
or false idea of scarcity
○i.e. speaks to the resources we
have (tangible, intangible), not the
resources we don’t have
Suggests How We Can Reallocate
Resources
• Or otherwise not have to compete over
them
○such as intangible resources that
can be available to all or that
multiply with sharing
Often Has A Both/And Component
• Does not force an either/or
Implies the Right Values-Based
Solution
• Not a solution based in reducing cost
○e.g. prison/school
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ABUNDANCE MESSAGING
Recognize That Resource Allocation is
An Expression...
• Of values and priorities
• And speaks to the values and priorities
as the core of a proactive message
Follows Other Messaging Best
Practices
• See Handout
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WHAT ABOUT YOU?
Let’s Make
This Shift Happen
TELL YOUR NEIGHBOR
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WHAT’S NEXT?
Radical
Communicators
Network
SIGN UP!
24. BROUGHT TO YOU BY THE COMMUNICATIONS NETWORK| #ComNet19 24
THANK YOU!
LET’S KEEP IN TOUCH:
@mandacoop
@meenazahra
@zainebmo
Editor's Notes
ZAINEB
thank rad comms for hosting the first convo about this at convening!
ZAINEB
MEENA
MEENA
For ComNet:
Definitions & Examples
Pair-share for Clarifications
Practice
Present & Debrief
Closing & Further Resources
AMANDA
Ok so first lets talk about the myth of scarcity. The idea that there simply arent enough resources and we need to make choices. Economists call this the “fixed pie” fallacy. Anyone want to explain? Easy to understand how capitalists and the pols they buy can convince us there is scarcity of THINGS because that makes concrete sense. But I argue that they have actually convinced us that there is also a scarcity of NON things, like respect, dignity, even love.
MEENA
Immigrants lead to job scarcity.
MEENA
The cost of raising the minimum wage goes directly to the consumer
ZAINEB
ZAINEB
AMANDA
AMANDA
AMANDA
AMANDA
ZAINEB
ZAINEB
MEENA
A voter scorecard for minnesotans in the 2018 local elections Perfect example of how to combat against politicians divisive messaging, and showing how we can rise above that.
Used really local examples (digging our neighbors out of snow) as well as examples we can all relate to (gathering around food) that hone in on community storytelling.
