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Think Like a Policymaker:
How Public Servants Learn and Communicate
#ComNet2019 @apoliticalco @lisamwitter @brostrat
30%
Goals: Learn….
● How policymakers makers want to learn about skills, policies,
partnerships and approaches;
● Why and how to get clear on the process, timeline, and scalability of
your proposal;
● Ways to help policymakers "sell" your ideas to other public servants
and citizens.
policy-comms-o-meter
Stand in their shoes
Penny Abeywardena, Commissioner for
International Affairs, NYC
Ida Auken, Former Minister for the
Environment, Denmark
Brain science and the best of tech for government
“The Prozac for public service.”
1. Public servants are
time poor
700 Words
5-6 Minutes Read Time
2. Process, timeline and
scalability matter
3. Be upfront about risks
and challenges
4. Focus on concrete
results and solve for
multiple problems
5. Avoid factual overload
6. Make cost and
partners needed clear
7. Bolster your case with
existing examples
8. Stay as apolitical
as possible
30%
Tweet your pairs:
● 1 sentence take-away
● #ComNet2019
● with #selfie
@apoliticalco /@lisamwitter @brostrat

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