Improving the Health of the Healthcare Web
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This informational deck was distributed to all attendees of the 2010 Healthcare New Media Conference that took place in Evanston, IL on 6/14 & 6/15.
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Consumers are incredibly powerful and their behavior has massive impact on just on businesses but on society as a whole. Consumers are drive by communication, communication drives perception, perception drives consumption and purchase. With no one to buy there is nothing to sale. Similarly when no one is listening there is no point shouting (Media communication, advertising, PR).
“Consumers are Commerce”, and most important link driving Business and Brands. Consumers constantly innovate and Businesses today are trying to guess and understand their taste. And to keep up the pace they are constantly launching new product, brands, but there is a problem… majority of them fail. They fail because the consumer dint want it or the market is missed or the time is miscalculated or the price is wrong.
VLSCM is a solution, a leverage point giving Businesses the Opportunity to understand and judge current consumer needs. Give them the understanding to strategies and plan, channelise revenue, and understand the Value Calculus. Find answers to the questions each businesses has today. Identify which part of the revenue system is actually working and which need attention.
VLSCM brings in concepts like Perturbation Theory, Sociogram, Placebo effects, Neural Programming, Sentiment analysis, Neural Semantic Indexing, Human indexing, Neuroeconomics, Empirical Index, Perception Canvas, Visualization Periodic Table, Constrain Index, Relative Path, Time to Live, etc. These outputs will be then used for Business Intelligence, Media Planning, Advertising, Branding, Competitive Intelligence, Risk Intelligence, Strategy and Planning, Integrated Media Communications, etc… It’s a concept built to understand how
Communications propagate.
What effect or impact do they carry on Brand and Businesses?
What are the channels they follow?
What values they create?
What resources they consume?
What activities are needed?
What types of partnerships or stakeholders are involved?
How does the revenue calculus functions? etc…
It is an attempt to understand how and to what level of integration exist between the Consumers, Business Fraternity and the Media. It’s time now and It’s no longer that Communications should be measured only in terms of CCM, SOV, EAV, etc… it’s time to redefine the status quo…
VLSCM: Very Large Scale Communication Mapping, is a serious attempt to answer all Businesses and Brands face today. It is an attempt to leverage Businesses with Opportunities… with Wisdom….
Raona nhs final
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This whitepaper looks at ways in which Trusts can improve how they share knowledge and work collaboratively towards the main goal; quality patient care.
NHS Improvement Programme by raona
As most NHS Trust’s advance in their commitment to deliver high quality services such as those illustrated by the Service Improvement Programme, it is essential the organisation is able to support good quality services through well informed decision making for services users and carers.
This whitepaper looks at ways in which Trusts can improve how they share knowledge and work collaboratively towards the main goal; quality patient care.
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E business models
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Qualifications:
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FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
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Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
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Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
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Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
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Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
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Membrane Potential and Action Potential:
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Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
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Improving the Health of the Healthcare Web
- 1. Improving the Health of the Healthcare Web
- 7. Architect your Content to Support User Tasks Access to business or general information Primary user focused navigation Key tasks drive action – meets prioritized goals of business and users Direct access to deeper more contextually relevant information Structure your web environments with your distinct audiences’ needs in mind.
- 11. Example: The Physician Experience 07/12/10 Physicians have access articles and research from leading specialists that can be saved to an online journal and assigned to specific patients Articles and content are shared with patients through email or a variety of other media, strengthening the Physician / Patient relationship
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- 14. Our Healthcare Practice NavigationArts has substantial experience in the strategy, planning, design, and development of health-related websites and applications. We possess a f irm grasp on the business objectives and communications goals commonly held by healthcare organizations and are skilled at prioritizing the needs of diverse audiences ranging from patients to practitioners and addressing their unique concerns through user experience design.
- 15. Thank You Thank you for your interest and consideration. For more information about this presentation or NavigationArts, please contact: Chad Van Lier 703.584.8943 [email_address] NavigationArts, LLC 7901 Jones Branch Drive, suite 400 McLean, VA 22102 www.navigationarts.com