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Web2.0 for Transport

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David Egan
David Egan

This is a recent presentation to the Victorian Department of Transport. The focus was on Web 2.0 and Gov 2.0 and how it might be used by public transport departments. It contains some of the journey already taken by VicRoads in the digital space.

Technology
1 of 34
Putting the Consumer at the Centre David Egan, Manager Web Services April 2011
[object Object],[object Object],[object Object],Who are VicRoads?
social media apps &content mobility a wave of technological change What’s going on?
Social Media – so what? social media… “ there are very public conversations going on out there, you can listen in, engage and amplify”
Social Media – so what? ,[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The numbers ,[object Object],[object Object],[object Object],http://blog.tribalytic.com/how-many-australian-twitter-users-are-there-and-where-are-they-from/
 
 
Web 1.0 M80 upgrade works this weekend
Web 2.0 ,[object Object]
The Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why move into digital space? ,[object Object],[object Object],[object Object]
We thought… ,[object Object],[object Object]
Direct Route to Licence Town http://www.youtube.com/vicroads
The result… ,[object Object],[object Object]
Using customers’ language ,[object Object],[object Object],Burmese Mandarin Spanish Vietnamese Arabic
Social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community consultation http://hoddlestreetstudy.com.au
Video
Facebook – customer service
Real Time information, when it’s needed ,[object Object]
More than just putting it on a page
Distribution
The challenge to resource
City GT
Refocusing ,[object Object],[object Object]
What we know now ,[object Object],[object Object],[object Object],[object Object]
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going ahead ,[object Object],[object Object]
Knowing the customer ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 at Transport? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen to what they are saying ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thoughts and questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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