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Remodista	
  +	
  Girl	
  Scouts	
  =	
  The	
  digital	
  YOU!	
  	
  
Program	
  Guide	
  Overview	
  
We	
   interact	
   with	
   brands	
   every	
   day	
   –	
   clothing	
   brands,	
   ...
Objec@ves/outcomes	
  
By	
  comple@ng	
  the	
  5	
  steps,	
  you	
  will:	
  
	
  

•  Understand	
  branding	
  and	
 ...
Let’s	
  get	
  started!	
  
	
  

	
  
	
  	
  

	
  
What	
  makes	
  up	
  a	
  brand?	
  
What	
  is	
  a	
  brand?	
  
What	
  are	
  your	
  favorite	
  brands?	
  
	
  
Define	
  why	
  you	
  like	
  the	
  br...
Build	
  a	
  brand	
  board!	
  
	
  
	
  	
  

Pick	
  a	
  brand	
  and	
  build	
  a	
  board	
  that	
  represents	
 ...
Personal	
  Brands…	
  Unique,	
  Independent,	
  
Driven?	
  
	
  

	
  

Research/	
  Explore	
  others’	
  personal	
  ...
Applying	
  a	
  brand…	
  well?	
  
Explore	
  others	
  “oops!”	
  and	
  “wow!”	
  moments.	
  Oops!	
  It	
  
happens	...
Context	
  doesn’t	
  apply!	
  Or	
  does	
  it…	
  
•  Text:	
  “K,	
  sure”	
  
•  Interpreta@ons	
  
–  Okay,	
  sure!...
I	
  think	
  I’m	
  misunderstood?	
  
Dig	
  into	
  stories	
  of	
  text/IM	
  
“ouch”	
  –	
  and	
  repair	
  some	
...
YOU	
  
	
  

Define	
  your	
  digital	
  YOU!	
  

3	
  aQributes	
  
that	
  others	
  
would	
  say	
  
about	
  you	
 ...
ME	
  (for	
  example)	
  
What	
  others	
  would	
  
think/say	
  about	
  me	
  

What	
  I	
  want	
  others	
  to	
  ...
Time	
  to	
  go	
  digital!	
  

I love reading, playing soccer,
going to the movies

Build	
  a	
  profile	
  based	
  on...
Express	
  yourself.	
  	
  
Top	
  ten	
  list	
  of	
  email	
  do’s	
  and	
  don’ts	
  
1.  DON’T	
  convey	
  nega>ve...
Project	
  yourself!	
  	
  
Our	
  challenge	
  to	
  you	
  –	
  Create	
  a	
  niceness	
  prac@ce!	
  
	
  
Text	
  or...
REMODISTA	
  +	
  GIRL	
  SCOUTS	
  	
  	
  

Elevates	
  women	
  
Educates	
  women	
  
Mentor/	
  nurture	
  
women	
  ...
VOLUNTEER	
  TEAM	
  –	
  1	
  YEAR	
  
Remodista	
  
•  Kelly	
  S@ckel,	
  President,	
  Remodista	
  
•  Amanda	
  Kran...
 

	
  
	
  

Appendix	
  
Remodista	
  Mission	
  
Remodista	
  is	
  a	
  power	
  broker	
  in	
  connec@ng	
  the	
  most	
  
influen@al	
  and	
 ...
Eleva@ng	
  women	
  globally	
  is	
  a	
  core	
  mission	
  of	
  Remodista.	
  	
  
Community	
  is	
  Our	
  Differen@ator	
  

Community	
  	
  
Elevate	
  Women	
  
Mentor	
  Youth	
  
Nurture	
  Globally...
ELEVATE,	
  EDUCATE,	
  +	
  MENTOR	
  
Kelly	
  S@ckel	
  	
  
President	
  +	
  Global	
  Community	
  Builder	
  	
  
R...
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Remodista + The Girl Scouts = The digital YOU!

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For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM.

We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.

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Remodista + The Girl Scouts = The digital YOU!

  1. 1. Remodista  +  Girl  Scouts  =  The  digital  YOU!    
  2. 2. Program  Guide  Overview   We   interact   with   brands   every   day   –   clothing   brands,   shoe   brands,   food   brands   and   more.   What   we   feel   even   more   strongly   about   are   our   personal   brands.   In   an   increasingly   digital  world,  it's  even  more  important  to  be  not  just  aware   of,   but   also   be   a   proac>ve   leader   in   establishing   your   personal  brand.  In  this  3  hours  workshop,  a  Ne>queCe  badge   is   earned.     The   interac>ve   experience   will   enable   you   to   define   and   make   the   right   choices   to   establish   your   digital  YOU.    
  3. 3. Objec@ves/outcomes   By  comple@ng  the  5  steps,  you  will:     •  Understand  branding  and  personal  branding   •  Establish  your  own  personal  brand  and  an  awareness  of   your  personal  brand   •  Understand  how  to  apply  your  personal  brand  digitally   •  Determine  how  your  digital  choices  impact  their  personal   brand      
  4. 4. Let’s  get  started!             What  makes  up  a  brand?  
  5. 5. What  is  a  brand?   What  are  your  favorite  brands?     Define  why  you  like  the  brand  (aQributes,  i.e.  comfortable,  sporty,   etc..)     What  stood  out  to  you  about  these  brands?        
  6. 6. Build  a  brand  board!         Pick  a  brand  and  build  a  board  that  represents  the  brands   image/purpose/message  
  7. 7. Personal  Brands…  Unique,  Independent,   Driven?       Research/  Explore  others’  personal  brands  and  how  they   apply  them  digitally       Unique     Powerful     Honest   Independent     Talented     Caring     Driven     Strong     Sweet    
  8. 8. Applying  a  brand…  well?   Explore  others  “oops!”  and  “wow!”  moments.  Oops!  It   happens  every  day  –  somebody  expresses  themselves   (i.e.  posts  something)  that  causes  anger,  hurt,  or   embarrassment  for  herself  and  others.      
  9. 9. Context  doesn’t  apply!  Or  does  it…   •  Text:  “K,  sure”   •  Interpreta@ons   –  Okay,  sure!  J   –  K  (whatever).  Sure  (can’t   wait…  not).     –  Okay,  sure  (that’s  fine,  I   don’t  really  care)  
  10. 10. I  think  I’m  misunderstood?   Dig  into  stories  of  text/IM   “ouch”  –  and  repair  some  hurt  if   necessary        
  11. 11. YOU     Define  your  digital  YOU!   3  aQributes   that  others   would  say   about  you   (present)   3  traits  that   you  want   people  to   associate   with  you   (future)   Discuss  and   determine   how  to   bridge  the   gap   between   the  two   How  can  you  reflect  this  digitally  with  the  choices  you  make  in  your   status  posts,  profile,  pictures,  etc…?  
  12. 12. ME  (for  example)   What  others  would   think/say  about  me   What  I  want  others  to   Ac@on  Plan!   say  about  me   Digital  implica@ons   Passionate   Passionate   N/A  –  con@nue  doing  the   things  I  love  to  do!   Con@nue  pos@ng  about   things  that  I  am  posi@vely   passionate  about   Driven   Smart/  thoughVul   Difference  is  I  want   people  to  respect  my   opinion  –  put  more   thought  into  why  I  may   feel  a  certain  way   Join  goodreads  and  share   books,  do  online  research   and  post  about  it,  be   more  thoughdul  in  how  I   post   Impa>ent     Easygoing     Count  to  10  before   responding  if  upset,   understand  how  to  not   take  things  personally   Choose  not  to  respond   via  text  or  IM  if  unable  to   do  so  in  a  neutral   manner,  wait  a  day  to   respond  to  an  angry   email,  resolve  conflict  in-­‐ person  
  13. 13. Time  to  go  digital!   I love reading, playing soccer, going to the movies Build  a  profile  based  on  your   new  digital  YOU!  
  14. 14. Express  yourself.     Top  ten  list  of  email  do’s  and  don’ts   1.  DON’T  convey  nega>ve  emo>ons  via  email   2.  DO  express  gra>tude  via  email   3.  Etc…         Now,  take  the  Email  e>queCe  quiz  to  test  yourself!    
  15. 15. Project  yourself!     Our  challenge  to  you  –  Create  a  niceness  prac@ce!     Text  or  post  something  that  will  make  someone  smile  once  a  day  
  16. 16. REMODISTA  +  GIRL  SCOUTS       Elevates  women   Educates  women   Mentor/  nurture   women   Remodista   Encouraging   Confident   Character  building   Girl  Scouts  
  17. 17. VOLUNTEER  TEAM  –  1  YEAR   Remodista   •  Kelly  S@ckel,  President,  Remodista   •  Amanda  Kranz,  Digital  Strategist,  Accenture     •  Ola  Bolton,  HR  Senior  Specialist,  Accenture   •  Kelly  Plantz,  Business  Development,  AArete     The  Girl  Scouts   •  Vicki  King,  Director,  Alliances,  Girl  Scouts   •  Natalie  Hughes,  Communica@ons,  Girls  Scouts   •  Candice  Schmidt,  Journey  World,  Girls  Scouts   •  Lisa  Nguyen,  Journey  World,  Girl  Scouts        
  18. 18.       Appendix  
  19. 19. Remodista  Mission   Remodista  is  a  power  broker  in  connec@ng  the  most   influen@al  and  solu@on  oriented  execu@ves  working   in   digital,   social,   and   mobile   commerce.     It   is   a   collabora@ve   forum   with   three   primary   goals:   to   elevate   women,   educate   brands,   and   mentor   a   community   focused   on   shaping   universal   best   prac@ces   for   global   retail   mobility.   By   connec@ng   industry   leaders   with   innova@ve   ideas,   who   are   ready   to   learn,   share   and   bring   visionary   strategies   to   the   market,   Remodista   has   built   a   strong   brand   community.    
  20. 20. Eleva@ng  women  globally  is  a  core  mission  of  Remodista.    
  21. 21. Community  is  Our  Differen@ator   Community     Elevate  Women   Mentor  Youth   Nurture  Globally   Sophis@cated     In@mate   Commerce   Educa@on   Community   Collabora@on   Content  Cura@on  
  22. 22. ELEVATE,  EDUCATE,  +  MENTOR   Kelly  S@ckel     President  +  Global  Community  Builder     Remodista   312-­‐371-­‐9302  I  Skype:  kelly.s@ckel   kelly@remodista.com        

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