This document discusses qualitative research. It defines qualitative research as investigating relationships, activities, solutions or materials through their qualities rather than quantities. Some key characteristics are that the researcher is the main instrument, data is collected through words rather than numbers, and analysis is inductive. Qualitative research allows an in-depth understanding of complex phenomena and experiences. It is important across fields like social sciences, psychology, and healthcare as it provides context and explores individuals' perspectives.

1. .

2. KEY
QUES TIONS
1.WHAT IS QUALITATIVE RESEARCH
2.WHAT ARE THE STRENGTHS AND WEAKNESSES OF QUALITATIVE RESEARCH
3.WHAT IS THE IMPORTANCE OF QUALITATIVE RESEARCH ACROSS FIELDS
OF INQUIRY

3. PRE-LEARNING
CHECK
What types of data
are collected ,in
qualitative research?
What is inductive
approach?

4. and the kind of data collected to
understand the different facets of
social life.
THE NATURE
OF
QUALITATIVE
RESEARCH
Research studies that investigate
the quality of relationship,
activities, solutions or materials
by: Fraenkel (2007)
Described by its aims, methodology,
WHAT IS QUALITATIVE
RESEARCH

5. QUALITATIVE
APPROACHES TO
RESEARCH ARE
UNIVERSAL AND
HOLISTIC
A single reality is not observed.
Reality is based on concepts that
are distinct for each person
What we perceive has meaning
only within a given situation

6. CHARACTERISTICS OF
QUALITATIVE RESEARCH
by Bogdan and Biklen :
The direct source of data is the
natural setting and the
researcher is the key instrument
in qualitative research.
Data collected are in the form of
words or illustrations rather than
words.
Concerned with process as well
as product
Analysis of data are taken
inductively
Deals with how people make
sense out of their lives

7. USES OF
QUALITATIVE
RESEARCH
Qualitative research is often
used to:
draw meaningful information
survey
learn directly from people and what
is important to them
provide the context required to elicit
quantitative results
identify variables important for
further studies
determine ones genre as a primary
step to develop a quantitative
assess the usability of websites ,
databases, or other interactive
media/services

8. STRENGTHS OF
QUALITATIVE
RESEARCH
provides in-depth information on individual
cases
unravels complex phenomena embedded in
local context
describes rich phenomena situated in some
exceptional environments;
relays subjects' experiences and perspectives
in unusual details;
conveys setting factors related to the
situation of interest;
allows flexibility in research-related
processes;
enables data to be collected in natural
setting;
determines possible causes of a particular
event in another perspective as that given by
quantitative research
permits approaches that are responsive to
local conditions and stakeholder's needs;
presents several options in the conduct of the
research results and
accepts unstructured interpretation of the
participants, respecting anything that is in the
participants' context

9. WEAKNESSED
OF
QUALITATIVE
RESEARCH
Data gathering is often time
consuming,
Analysis of data takes longer
than that of qualitative analysis
Interpretation of results is
usually biased because it is
influences by the researcher's
perspective
Conclusions are not
generalizable because the
subjects are few and
sometimes possess unique
characteristics compared to
typical respondents.

10. IMPORTANCE OF QUALITATIVE
RESEARCHACCROSS FIELDS OF
INQUIRY

11. Qualitative research is oriented toward
analyzing concrete cases in temporal and
local particularity.
Qualitative research would verify and
validate the tendencies , transformed
into research programs and maintain
the necessary changes towards its
objectives and tasks
IMPORTANCE OF QUALITATIVE
RESEARCHACCROSS FIELDS OF
INQUIRY
It is designed for social sciences
psychology and other fields

12. An individual's experiences, attitudes,
and circumstances in life that affect
his/her health needs and behavior can
likewise be studied.
example: Qualitative research
can be employed in health care
research
IMPORTANCE OF QUALITATIVE
RESEARCHACCROSS FIELDS OF
INQUIRY
One may study on people's
experiences of and access to
health care.