Research Methodology

1. RESEARCH STRUCTURE
AND CONTENT

2. STRUCTURE OF BUSINESS RESEARCH

3. The following are important terminologies for you to take note:
Research Topic - A subject or issue that a researcher is
interested in when conducting research
Narrowed Topic -A slice of the general topic needed to
explore and focus on the issue in detail
Research Design -The strategy for a study and the plan
or method by which the strategy is to be carried out

4. Researcher’s interests come from the
following sources..
1. Daily life experiences
Research topics may come from simple to
complex questions that people as they go about
their daily lives.
For instance, fishermen or fish growers could have
developed the most effective way to grow fish because
they are exposed to these things.

5. Researcher’s interests come from the
following sources..
2. Academic readings
Reading academic materials can
also stimulate one’s interest to
explore particular topic.
Usually, the idea that catches the
attention of the reader while
scanning an academic paper
becomes the reader’s research topic

6. Researcher’s interests come from the
following sources..
3. Personal hobbies
Most researchers would like
to seek answers from
questions they have based on
the things that they enjoy
doing.
For instance, they want to
survey the views of people
about a certain issue because
they enjoy doing so.

7. Researcher’s interests come from the
following sources..
4. Attention-catching situations Cases encountered
by the researchers
that catch their
attention

18. HOW TO LINK THE CONCEPTUAL FRAMEWORK WITH
THE THEORETICAL FRAMEWORK

19. HOW DO YOU MEASURE (SOLVE) THE PROBLEM AND SUB-
PROBLEM/S AS REPRESENTED BY THE CONCEPTUAL FRAMEWORK