An editorial presents a newspaper's opinion on issues and aims to guide public opinion. It reflects the majority view of the newspaper's editorial board. The key objectives of an editorial are to logically analyze issues, explain events and their implications, hold rulers accountable, promote political awareness and national welfare, and adapt critical thinking. An editorial represents the public voice and acts as a source of discussion on important matters.

2. Importance and objectives
of an Editorial

3. Table of Content
Guidance
Formation of Public
opinion
Logical Article
Explanation
Seriousness+Gravity
Fixed Policy
Intensity of Problem
Logical point of view
Soul of Newspaper
Knowledge of Internal
affairs

4. Source of Discussion
Representative of Public
History of present age
Accountability of rulers
Government dependency
National welfare
To adopt the habit of
thinking
Promotion of good
objective and war
against evil
Entertainment
Analysis and effective
power
Political awareness
Dependency of democracy
Accountability of
administration and other
departments

5. An editorial is an article that
presents the newspaper's opinion
on an issue. It reflects the majority
vote of the editorial board, the
governing body of the newspaper
made up of editors and business
managers

6. Guidance
It is the most important component of
the editorial writing to lead the people
in right direction and guide them in
building the public opinion.
As Quaid-e-Azam said,
‘Journalism is a powerful
profession, it can be useful and can be
dangerous.’

7. Formation of Public
Opinion
An editorial writer is an interrelated
person and have created mind by which
gets the conclusion after analyzing the
circumstances. That’s why maturity of
the reader depends upon the editorial
writing.

8. • As Napoleon said,
An editorial of a newspaper is
most powerful than hundred dares

9. Logical Article
An editorial writer present his
logics on any issue with its un
biasness weither to reject or
accept.

10. Explanation
An editorial writer is more intelligent
and most well informed person who
explain the real context of the events
and determine the facts through its
expertise.
He explain all the aspect of any issue in
relating with a past events, presents
scenario and future prospectus.

11. Seriousness and gravity
Seriousness and gravity increase the
importance of any issue .This is why
editorial writing is writing in very
serious tone or style which compels
the people to read to such kind of
writing

12. Fixed Policy
If we analyze different newspaper in
term of news it almost similar in all
sense.
The thing which differentiate is an
editorial page because editorial page
shows the policy of newspaper and
present its point of view on any
critical issue.

13. Intensity of Problem
Editorial is not written on a common
issue infect it should be on
judicial,national,defence,economic
and social analysis.
Its statement shows its importance
and intensity and reader could
imagine its nature of intensity.

14. Logical point of view
After presenting the both side of any
issue in an editorial writer lead the
people into a certain point of thinking
which makes easier to get the
conclusion and present the logical
point of view.

15. Knowledge of Internal affairs
Editorial is the analysis of national
and international issue of great
importance.
It discusses the different problems
involve in it which effect the people
directly and indirectly.

16. Editorial
is the history of present age
The impact of the editorial writing on
society also influence the history
According to Abdul Qayyum;
A newspaper may be successful in
presenting the news without editorial
but it cannot create impact on society
and cannot create its history

17. Soul of Newspaper
Editorial of any newspaper is
considered the lifeline or back bone
of newspaper.
 No newspaper can survive without
its editorial, otherwise its just like
body without soul

18. Source of Discussion
Editorial has become the source of
discussion among the general public
because its shows its policy on diversity
of issues with different opinions.

19. Representative of public
It reflects the policy of newspaper
over the issues which has lot of
concerns with the public and
listen the point of view of public
through its feedback.

20. Representative of public
thoughts
Editorial reflects the public opinion
as a whole and public thoughts over
different controversial issues because
an editorial is well aware, well
informed about the public issues and
public thoughts over the important
issues and newspaper policy.

21. To adapt the habit of
thinking
When an editorial writer analyzes
different issues which lead the
people to compel them on certain
point of thinking. This is why it
reflects the public thoughts.

22. Accountability of rulers
In an editorial, the negative action of
rulers and controversial issues of having
social importance are being discussed
which keeps the public informed about the
activities of their leaders or rulers and
helps them in selecting or rejecting the
candidate and to choose or select those
candidates who are favorable to them.

23. Political awareness
The nation who has awareness about their politics
can’t become a slave. Its basic objective is to create
political awareness which helps the people in
accountability of their leaders.
This helps the public not to follow the policy of
the leaders who is not favorable to them or don’t let
their leaders to impose their thoughts on them.

24. Government dependency
Government depends on the
editorial for its improvement and
for their popularity to provide
the direction or dictation to the
newspaper writers in favor for
them.

25. National welfare
Editorials play their role in national
progress and welfare and presents
their expert analysis on national
development projects and also
encourages the policies of the
government for the betterment of its
people.

26. Promotion of good
objectives and waragainst
evil
An editorial promotes good objectives which are
important for the nation and leads the people from the
biasness of provincialism. An editorial writer also
highlights bad evils confronted to our society and also
provide solutions and suggestions to overcome these
evils. It also aware about the social evils through their
government representative

27. Dependency of democracy
Democracy is the name of public
government. Positive opinion on public
issues are necessary for the good
governance in democracy because it
leads the readers to the accountability
of the leaders and to create political
awareness.

28. Entertainment
Although an editorial is written in
serious or sober tone but it is important
for the newspaper and for the writers to
make it more interesting and to
minimize the boring of the public.

29. Accountability of the administration
and otherdepartments
Except from the accountability of the
government, editorial also make sure the
accountability of administrations and
their concerned departments involve in
the corruption or in violating the rules
and regulations.

30. Analysis and effective power
An editorial writer presents his strong and impressive analysis over
sensitive issues while presenting the whole perspective of the issue
which leads them to conclusion. An editorial has effective power to
make the people agree or disagree on their opinions, it may guide
the people towards constructive or destructive consequences not
only over the current scenario of the government but also over
public.