This document defines and discusses editorials. It notes that editorials express a newspaper's official opinion on issues and are meant to inform, explain, persuade, or stimulate readers. Editorials select facts to present the newspaper's perspective on news events and influence public opinion. The document outlines the typical components of an editorial, including background information, ideas for topics, functions, importance, writing techniques, and standard elements featured on editorial pages, such as other opinion pieces. It assigns students to learn more about editorial pages in Pakistan.

1. EDITORIAL
Dr. SHAFAYAT ALI MALIK
Assistant Prof/ HOD
Department of Mass Communication
Govt. College of Science,
Wahdat Road, Lahore

2. What is an Editorial?
Literally editorial means a newspaper’s article written or
certified by the editor of a newspaper or magazine which gives
the opinion of the news organization.
Editorial is an article in a newspaper or magazine which gives
the views of its policy makers.
Mouth piece of an organization

3. Definition of Editorial?
An editorial is a journalistic essay which either attempts ……
• To inform or explain
• To persuade or convince
• To stimulate insight on an entertaining or humorous manner
Generally speaking, an editorial is an expression of opinion based
upon a selection of facts which present a truth. (William Allen
White)

4. Definition of Editorial?
• An editorial may also be defined as a presentation of facts and
opinion in concise, logical, pleasing order for the sake of
entertaining, of influencing opinion, or of interpreting
significant news in such a way that its importance to the average
reader will be clear ( M. Lyle Spencer)

5. Common Points in most of the definitions:-
Editorial is the official opinion of the newspaper
Though, editorial is the opinion of the newspaper but it is based
on facts.
Editorial explains an event in such a way that a general reader is
able to understand the facts easily.
Editorial is written to influence the opinion of the reader.
Some editorials give humorous touch to the events or facts and
figures to entertain the reader

6. Background/ History
When start?
Why Important?
Why still part of Newspaper?

7. Ideas for Editorial
Idea for writing an editorial can emanate from anywhere local,
Regional, state, national and international events.
Meeting of Editorial
Most editorial writers readers read several newspapers and all
the national and international magazines everyday

8. Functions of Editorial
To inform
Persuade
Educate
Explain the News
Forecasting the Future
Opinion Making
Decision Making

9. Importance, purpose of the Editorials
Supreme importance in the newspaper
Mouthpiece of the newspaper/Magazine
Constructive opinion regarding important issues
Suggestions
Valuable for newspaper and readers
Influence decision making

10. Techniques of Editorial writing
Keep the writing simple but mature and corporate.
Mind your language.
Create a remarkable first impression.
Sustain the first impression.
Say exactly what you mean.
Use a lot of literary devices.
A strong closing appeal.

11. The contents of Editorial page
Editorial
Column
Editorial Cartoon
Letters to the Editor
Poetry
Saying of Iqbal and Jinnah
Verses of the Holy Quran

12. Editorial page in Pakistan and its standard
•Assignment for Students

13. Thanks