Presentation on Tourism Marketing Communication.pptx
1. Presentation
on
Tourism Promotion to Digital Media,
Bangladesh Tourism Industry
Perspective
Submitted By-
Name: Mithima Zarin Mim
ID:71928047
Batch:28th
2. Introduction
• Media communication technologies are imperative for frontline investments for
sustainable globalized tourism development indicators.
• Development in communication is one of the best ways to go in developing eco-tourism.
• This strategy involves the planned communication component of programs designed to
change the attitudes and behavior of specific groups of people in specific ways through
person-to-person communication, mass media, traditional media or community
communication.
3. 1. Media include Communication channels through which news, entertainment, education, data or
promotional messages are disseminated.
2. Media include every broadcasting medium such as newspapers, magazines, TV, radio,
billboards, direct mail, telephone, fax, and internet.
3. The growing popularity of the internet and social sites such as Face book and Twitter, social
media is now an important channel that allows messages to be spread to the public.
Different Types of Media
4. Relationship between Media and Tourism
• Both media and tourism belong to the Service industry.
• Both of them work together hand in glove. Media contribute to 80% of
tourism revenue and tourism contributes to 25% of media's revenue.
• The relationship between tourism and media is vital and complex.
• Tourism is highly dependent on media reporting because the vast majority of
travel decisions are made by people who have never seen the destination first
hand for themselves.
5. • Social media platforms such as Facebook, Twitter, Instagram, and
YouTube are among the most widely used tools for marketing in the
tourism sector.
• Social media marketing is effective because it allows businesses to
create and distribute engaging content to a large audience, providing
an opportunity to build relationships with customers and establish their
brand.
Importance of Social Media in Tourism Industry
6. Recommendations for Improvement
• Bangladesh's public and other private sector operators should focus on developing
other support systems for the tourism industry, like attractions, transportation,
hotels, restaurants, safety, and security at the destination etc.
• The tourism operating firms in Bangladesh need to focus their service and
activities using these platforms (YouTube, Facebook, Instagram, Twitter, etc.) as
these are their marketing tools.
• Tourism organizations should encourage customers to share travel-related
information on the company's websites.
7. Conclusion
• Technology is rapidly evolving, and so does its impact through social media. Because of
the wide popularity of the virtual world, many tourism firms are embracing social media
to have an online presence without having the proper knowledge about online business.
• Social awareness needs to be created, and the government should arrange training
programs for those businesses that use this platform effectively to boost their knowledge
of online business.
• Social media promotion is relatively time and money-efficient, and this promotional
method can hugely benefit almost all the Micro, Small, and Medium Tourism Enterprises
in Bangladesh.
