Impact of Covid 19 on Restaurant IndustryYogeshIJTSRD
The rise in corona virus cases is a rising government concern. Any industry has faced problems since the WHO proclaimed corona virus a pandemic. Restaurants had to cease their activities because only critical facilities were permitted during the lockout. The purpose of the analysis is to explore consumer demand for the restaurant industry. Data were obtained by an online survey using questionnaires. This research examined the shift in customers tastes using the Henry Garret approach and the Percentage method. The tastes of restaurants before and after Covid 19 are significantly modified. This research addresses the issues concerning Covid 19s effect on the restaurants definitively. Akhilesh Pandey "Impact of Covid-19 on Restaurant Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38671.pdf Paper URL: https://www.ijtsrd.com/management/other/38671/impact-of-covid19-on-restaurant-industry/akhilesh-pandey
The negative consequences of Covid-19 pandemic from lockdowns of whole countries, travel bans,
and the closure of shops and service points have disrupted the economic and social balance of the whole world.
Consequently, consumer’s buying behavior and their shopping criteria has been negatively affected. In this
research paper we try to find out the changes
Impact of Covid 19 on Restaurant IndustryYogeshIJTSRD
The rise in corona virus cases is a rising government concern. Any industry has faced problems since the WHO proclaimed corona virus a pandemic. Restaurants had to cease their activities because only critical facilities were permitted during the lockout. The purpose of the analysis is to explore consumer demand for the restaurant industry. Data were obtained by an online survey using questionnaires. This research examined the shift in customers tastes using the Henry Garret approach and the Percentage method. The tastes of restaurants before and after Covid 19 are significantly modified. This research addresses the issues concerning Covid 19s effect on the restaurants definitively. Akhilesh Pandey "Impact of Covid-19 on Restaurant Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38671.pdf Paper URL: https://www.ijtsrd.com/management/other/38671/impact-of-covid19-on-restaurant-industry/akhilesh-pandey
The negative consequences of Covid-19 pandemic from lockdowns of whole countries, travel bans,
and the closure of shops and service points have disrupted the economic and social balance of the whole world.
Consequently, consumer’s buying behavior and their shopping criteria has been negatively affected. In this
research paper we try to find out the changes
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
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A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
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IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR AN ANALYTICAL STUDY CARRIED OUT IN DISTRICT BHIWANI.
1. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
1 International Journal in Management and Social Science
http://ijmr.net.in, Email: irjmss@gmail.com
IMPACT OF COVID-19 ON CONSUMER’S BUYING BEHAVIOR; AN ANALYTICAL
STUDY CARRIED OUT IN DISTRICT BHIWANI.
Ankita Chawla*
Dr. Sunita Bharatwal**
ABSTRACT
The present study aims at finding out impact of Covid-19 on Consumer behavior for the residents
of district Bhiwani. The study has been conducted on 102 respondents from the different areas of
Bhiwani (Haryana) through online mode using a simple modeling process involving respondents
from different age groups. After collecting data through an online survey, it is analyzed to
determine the value of individual estimates. The practical significance of this study is huge as the
change in consumer behavior is going to impact fairly all industries; therefore it is important to
study the changes in consumer behavior which could then help firms develop appropriate
strategies for their businesses. The findings provide that more than 60% of the population feel
change in their buying behavior after outbreak of Covid-19. However, more than one factor
seems to affect their buying decision. All of these findings provide results for advertisers,
retailers to formulate strategies based on current epidemic trends which could be applied further
in the retail sector.
Key words- Online shopping, Pandemic, Consumer behavior, Digital Marketing, COVID-19
*Guest Faculty, Department of Economics, Chaudhary Bansi Lal University, Bhiwani
**Associate Professor, Department of Management, Chaudhary Bansi Lal University,
Bhiwani
INTRODUCTION
The COVID -19 pandemic has impacted the change in almost all spheres of life. People now
have divergent views on how they lead their life post Covid. There has been a shift in how the
supply chains used to work; consumers are also now viewing products not merely as want
satisfying commodity.
Globally, there has been more than 10 percent growth in online shopping at all stages as per the
report published by McKinsey, and consumers expect this to continue even if brick and mortar
2. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
2 International Journal in Management and Social Science
http://ijmr.net.in, Email: irjmss@gmail.com
stores open again. People now prefer large size packaged products/several units at a time over
buying goods as per the daily needs.
Another factor that raises people's attention to this process of social segregation is regarding the
delivery of products at their doorsteps. According to the latest news articles in India, with fear of
COVID-19, people have cut down ordering products online due to fear of being affected through
coming in contact with the delivery person but to what degree remains unpredictable. Let's see
how Covid-19 has affected consumer buying behavior in district Bhiwani.
IDENTIFICATION OF THE RESEARCH PROBLEM
Covid-19 Consumer Research looks at changing of attitudes, behavior of consumers around the
world as the world is adapting to a new reality during the coronavirus outbreak. The study was
conducted during August 1-23 and September 2-28 and included 102 participants from Bhiwani
district. This survey is repeated over and over again to track changes as the situation evolves.
In a rapidly changing world of global market competition, automation and democratic growth,
digitalization must affect one's ability to access and use information effectively, so selecting
people from different backgrounds and researching them proves to be a viable solution.
OBJECTIVES OF THE STUDY/HYPOTHESIS
To study the changes in the consumer’s buying behavior in Bhiwani, in the midst of
COVID-19 pandemic.
To understand rich, complex, and detailed picture of consumer behavior during Covid-19
outbreak for the consumers of Bhiwani.
To find correlation between increase in price and availability of goods amidst global
pandemic.
To find the impact of consumer awareness on consumer’s buying behavior for the
residents of Bhiwani district.
METHODOLOGY USED
(a) Process
We have used survey method, face to face interview method and questionnaire method to
analyze the present study.
(b) Population
As this study is concerned with finding the consumer behavior for the people of Bhiwani,
therefore people from different backgrounds and age groups were interviewed online and
a few face-to-face interviews were conducted during the study.
3. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
3 International Journal in Management and Social Science
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FINDINGS
Gender
Figure 1 explains the sample distribution on the basis of gender. Out of 102 respondents, 55.3%
were female and 44.7% were male.
Age Distribution
Figure 2 reveals that 64.9% of total respondents were in the age group of20-25, 19% came from
the age group of 25-30, and 16% came from the age group of 30 and above.
55%
45%
0%
Gender
Female Male Prefer Not to say
65%
19%
16%
Age Group of
respondents
16-20 20-25 25-30 30 and above
4. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
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Double-Blind Peer Reviewed Refereed Open Access International Journal
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Increase in price of commodities.
Figure 3 reveals that around 70 percent of people found increase in price of commodities after
Covid-19 outbreak while around 10% people did not found any increase in price of commodities
and around 20% of population isn’t really sure about the price hike of commodities.
This means that more than half of the population saw rise in price of commodities after the
Covid outbreak. As the supply chains were disrupted globally, which created temporary shortage
of commodities, therefore increase in price was visible for almost all the commodities traded in
the market.
Shift towards online shopping methods.
Figure 4 reveals that around 46 percent of people have shifted to online methods of shopping
while around 30 percent of people still prefer traditional methods of shopping, rest were unable
to give satisfactory answer. This reveals serious implications for the firms who carry out their
70%
11%
19%
Increase in price of
commodities
Yes No Maybe
46%
30%
24%
Shift towards online
shopping methods
Yes No Can't say
5. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
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business online. More so this will be the new normal in coming period but surely this is a huge
incentive for the new businesses.
Willingness to pay extra in name of maximum protection
Around 67 percent people surveyed confirm that they are sometimes willing to pay extra to
sellers who claim to have maximum safety for delivery of products while around 10% people
will always pay something extra for maximum safety during delivery and due to this reason so
many businesses have started including keywords like no contact delivery, maximum protection,
seamless contactless delivery as part of their marketing strategy.
Continuation of Online shopping in Future
Figure 6 reveals that half the population surveyed in the research will consider shopping through
online mode in future also even when things get normal. This means that there is greater
incentive for businesses that carry out their business processes online.
Around 73 percent population surveyed during the research think that they have seen rise
in frauds related to fake advertising of goods in name of buzzwords like immunity
50%
19%
31%
Continuation of Online
shopping in Future
YES NO Maybe
Using digital
methods for
shopping
Preference towards
traditional methods
of shopping
6. International Journal in Management and Social Science
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Double-Blind Peer Reviewed Refereed Open Access International Journal
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booster. At a time when there was absence of specific treatment for Covid-19, people
rushed for temporary solutions like immunity boosting kits and readymade kadha which
was being marketed by Pharmacy companies to raise immunity in the body and thus can
prevent virus from entering into the system.
Consumers now cater to fulfilling their basic needs while minimizing on non-essentials.
They pay close attention to what they buy, strive to limit food waste and make healthy
choices and care for the environment.
Consumers have also reported decrease in their purchase of items from market as there
was binding restrictions which were imposed on the residents of the country, people did
not consider resuming their outdoor activities normally and hence people preferred
having home-made food over readymade ones.
With supply chains being disrupted globally, consumers had no other option but to buy
what was easily available to them at that point, it forced them trying new products and
new stores, hence a shock to big brands. Consumers also looked at proper sanitization,
usage of masks and other measures being followed when deciding from where to shop.
CONCLUSION
In times like these, our basic need for life comes first. Not surprisingly, personal health is one of
the most important consumer preferences, which is followed by family and friends. The outbreak
of Covid has taken consumers out of their normal routine. Consumers are embracing new habits
and behaviors that many think will continue in the future.
Consumers are keenly aware of what you are buying. They strive to limit food waste,
deliberately buying more units at a time. Firms will need to make this a major part of its strategy
(for example, by exploring new business models) and most brands have shown diversity in their
marketing communications to influence consumer preferences.
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Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
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Consumers have moved from consuming unnecessary goods and services to storing essential
items and making them last longer. And they think about their use more than ever. Now business
needs to have their presence online and therefore we see new types of business models emerging
where consumers can choose their products online without the hassle of visiting the store which
surely adds the value to their business. And as a result businesses are rapidly changing their
business strategies and product delivery to emerging consumer needs and styles that will
distinguish themselves as long-term winners.
LIMITATIONS
Although the study was limited to people of a certain age and income group, a larger study could
provide results that could not be commonly used. As a result of this limitation, extensive
research conducted in a wide range of subject areas may yield different findings. Investigating
the relationship between variables such as commodity prices and acquisitions of assets can help
lead further research in this area.
The study was aimed at people from Bhiwani city, so there were certain geographical limitations
attached to the study and hence should not be generalized. In the conduct of future studies, the
level of consumer awareness, delays in online services and a significant increase in product
prices during the COVID-19, exposure to illiterate people may differ from the findings and
analysis of this study. Also, this study focuses on the Covid outbreak period in which citizens are
placed, but as rest is allowed, preferences / prejudices may differ from the stated results as and
when situation improves.
REFERENCES:
Adb. (2020). The Economic Impact of the COVID-19 Outbreak on Developing Asia.
Debnath, Sucharita, Impact of COVID-19 on Consumer Purchase Behaviour in Retail
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SSRN: https://ssrn.com/abstract=3634598 or http://dx.doi.org/10.2139/ssrn.3634598
Varied opinions regarding
online shopping
experience
Consumers are
prioritizing over
essential commodities
and limiting non-
essential items.
New business models are
emerging
8. International Journal in Management and Social Science
Volume 09 Issue 04, April 2021 ISSN: 2321-1784 Impact Factor: 6.178
Journal Homepage: http://ijmr.net.in, Email: irjmss@gmail.com
Double-Blind Peer Reviewed Refereed Open Access International Journal
8 International Journal in Management and Social Science
http://ijmr.net.in, Email: irjmss@gmail.com
Global web index, 2020.' Coronavirus Research: Multi-Market Research Wave 3.
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changed-consumer-behaviour/ar-BB16Rf4m
Sood, Sapna. (2020). Impact of COVID-19 on Consumer Behavior in India.