China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
A Study on E – Commerce and Online Shopping A Case Study of Indian Retail Marketijtsrd
With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased sale of their products. There is no doubt about it that ecommerce has made the transactions smooth, quick, faster and easier. Both the sellers and the buyers get benefited by his technology. As we all are aware that Commerce and Business are the backbones of a country’s development, if they were supported by the electronic technology and tools like e commerce, it will make wonders in the economical growth of the country. An important part of e –commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e –commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping in India saw a 128 growth in interest from consumers in 2012 as compared to the previous year, according to a new report. The growth was only 40 between 2010 and 2011, said the report compiled by Google and TNS Australia. The report used data from Google Trends and a sample survey of 800 users in November 2012. Consumers were most interested in apparels and accessories 30 and consumer electronics 34 . Other categories that Indians searched for online were Books 15 , Beauty and Personal care 10 , Home and furnishing 6 , Baby products 2 and healthcare 3 . The present paper is an attempt to study the recent trends, influences, preferences of customers towards e commerce and online shopping and to give the suggestions for the improvement in online shopping websites. Dr. Reetika Agarwal | Ms. Anukriti Mishra "A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50627.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50627/a-study-on-e-–-commerce-and-online-shopping-a-case-study-of-indian-retail-market/dr-reetika-agarwal
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
A Study on E – Commerce and Online Shopping A Case Study of Indian Retail Marketijtsrd
With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased sale of their products. There is no doubt about it that ecommerce has made the transactions smooth, quick, faster and easier. Both the sellers and the buyers get benefited by his technology. As we all are aware that Commerce and Business are the backbones of a country’s development, if they were supported by the electronic technology and tools like e commerce, it will make wonders in the economical growth of the country. An important part of e –commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e –commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping in India saw a 128 growth in interest from consumers in 2012 as compared to the previous year, according to a new report. The growth was only 40 between 2010 and 2011, said the report compiled by Google and TNS Australia. The report used data from Google Trends and a sample survey of 800 users in November 2012. Consumers were most interested in apparels and accessories 30 and consumer electronics 34 . Other categories that Indians searched for online were Books 15 , Beauty and Personal care 10 , Home and furnishing 6 , Baby products 2 and healthcare 3 . The present paper is an attempt to study the recent trends, influences, preferences of customers towards e commerce and online shopping and to give the suggestions for the improvement in online shopping websites. Dr. Reetika Agarwal | Ms. Anukriti Mishra "A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50627.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50627/a-study-on-e-–-commerce-and-online-shopping-a-case-study-of-indian-retail-market/dr-reetika-agarwal
Thailand Internet User Profile 2013 Executive SummaryPeerasak C.
by Electronic Transactions Development Agency (Public Organization) - http://www.etda.or.th/etda_website/mains/index
via Thumbsup in Thailand - https://www.facebook.com/thumbsupth
Digital transformation in china’s sm es the critical success factors and tran...Equancy Paris
Digital transformation in China is customer-driven instead of enterprise-driven. The Internet adoption ratio in SMEs that contribute 70 percent of China’s GDP is way much lower than that in developed countries. The paper aimed to identify the critical success factors for SME’s digital transformation and then provide a sufficient transformation framework through analyzing a small chemical company in China. Three issues are defined as the main boundaries in digital transformation in China’s SMEs: the lack of awareness and strategic vision of Digital, the lack of sufficient change management, and the lack of experts. The seven main activities of MICEP methodology can be applied in Chinese SMEs. But the emphasis may different between one and another.
India is a fast becoming country of mobile and internet. Government of India initiative such as “Digital India”, in future our country will become cashless economy. Due to advancement of technology, man becomes more convenient and comfortable. Mobile Wallet is a platform for making payment through mobile. There are various
applications available like google pay, paytm citrus, etc. by using of such platforms payment can become more easy for online shopping, money transfer, utility bill payment, etc. Through mobile payment is very convenient and more secure to the public. Here, is an attempt to make a study on how the mobile wallet used by the consumers and their perception and satisfaction level towards using of such m-wallet payment gateways.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Online shopping is common now a day. Both
traditional and online shopping are happening side by side.
However, online shopping is getting more and more
popularity year after year. In this context, this conceptual
and secondary data-based paper aims at understanding
growth and status of online shopping in the world and in
particular to India. The growth, and participating
companies and future of online shopping were studied
along with their problems based on the data collected from
various secondary sources.
RUnning head: ONLINE
1
ONLINE
11
Online Shopping: Hypothesis and Research Design
Christopher Groomes
ITCC500
Professor Bowen
American Military University
September 21, 2014
Abstract
Online shopping has been triggered by the phenomenal growth in the Internet over the past few years. Many companies have continuously adopted online presence to complement their physical presence. This enables the companies to reach more diverse and wide target market. However, the adoption of online shopping is different in various parts of the world. This is due to the different characteristics of the different societies in the different parts of the world (Choi, 2004). These characteristics are the main research variables in this paper. Individualism and collectivism are one of the differentiating factors. Areas that have individualistic societies have been seen to utilize online shopping activities more than areas with collectivism societies. Other factors that have been seen to affect the use of online shopping include the difference in income levels of individuals, the GDP and the GNP, Internet infrastructure and economic conditions.
HYPOTHESIS (Research Questions)
From the InternetInternet
usage that is increasing of late, it has been said that Internet has no boundary. The Internet has brought about many was through which business can be conducted online, Internet is capable of great outreach. However, the use of e-commerce activities has been seen to vary in different parts of the world. Does
the argument that Internet has no boundaries true in e-commerce? This research will focus on determining how different culture affects the rate at which online shopping is carried out in different parts of the world.
The research aimed
at determining the causal relationship that exists between the human society cultural aspects, uncertainty avoidance and other elements such as the income level of the individuals in a society. The cultural aspects to focus on and that will
help us
n
formulating the hypothesis includes uncertainty avoidance, collectivism and individualism. This will help us measure disparities in the use of e-commerce activities in the modern world.
To enhance this research, the various research questions that exist in this case will
be transformed into hypotheses taking into account factors
such as lifestyles, cultural influences, habits and uncertainty avoidance factors. The first hypothesis states that the use of online shopping activities id high in the regions with low uncertainty avoidance levels. The opposite of this is also assumed to
be correct. The factors
that were used in developing this hypothesis is
the trust factor whereby, generally a society whose individuals have a high uncertainty avoidance will be reluctant in taking part in the online activity due to their more structured environment.
The second hypothesis pertains to collectivism and individualism. It states that regions with more individualistic societies.
The post-’90s generation is made up of those born between 1990 and 1999 in China; it is also the generation that is driving e-commerce in China. To attract these post-’90s consumers, online retailers have adopted recommender systems based on previous purchases and personal preferences. However, current Chinese online retailers do not typically consider the purchasing histories of their neighbors, although those neighbors have been proven to influence consumer behavior intention in several fields of study. Thus, this study investigates neighbors’ influences on Chinese consumer behavior in online shopping. In particular, this study examines the relationship between neighbors’ purchase histories and consumers’ purchase decisions among Chinese post-’90s consumers. Furthermore, this research seeks to determine whether neighbors’ purchasing history has an influence on consumer perceptions (e.g., perceived enjoyment, perceived risk) and whether perceived enjoyment and perceived risk have influences on purchasing intention.
The world economy, and particularly international commerce, has incurred huge losses because of the
coronavirus epidemic. Due to the worldwide lockdown, social isolation, and other precautions taken to
prevent the spread of the COVID-19 pandemic, consumers have boosted their purchases on digital
services. Therefore, the corporate environment underwent dramatic changes throughout the quarantine
period. The COVID-19 crisis sped up the expansion of the digital commerce industry. The digital
commerce industries have exploded in growth during the COVID-19 disaster. Businesses and consumers
progressively "went online" as lockdowns became routine. It is anticipated that the growth rate of global e-
commerce will be 12.2 percent in the year 2022, which will bring the total sales of global e-commerce to
$5.542 trillion. Despite this, the pace of increase is slower than it was this time last year. By 2021, growth
rates for worldwide e-commerce will have reached 16.3 percent
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
1 1528-2678-22-2-156
ANALYSIS OF ONLINE BUYING PATTERN OF
WOMEN CONSUMERS WITH REFERENCE TO
APPARELS IN INDIA
Kavitha R Gowda, CMS Business School Jain University
Karishma Chaudhary, The NorthCap University
ABSTRACT
Online shopping has become a way of life for most of the Indians especially working
women. Indian online market is estimated to grow 3.5 times to touch 175 million by 2020. Main
reasons of growing preference for online shopping are internet penetration, increasing number
of e-tailors (online retailers), ease of shopping, flexibility in delivery, increasing purchasing
power etc. According to Gizmobaba's report online transaction of women has doubled in past
two years. As per one Google study, it is expected to drive 25 per cent of the total organized
retail sales in India by 2020 and is expected to reach $60 billion in gross merchandising value.
This study is an attempt to analyse online buying pattern of India women based on primary data.
The study provides detailed analysis of various factors impacting the online purchase decision
and most preferred e-tailors. The study provides recommendations to online sellers based on
insights obtained by customers.
Keywords: Online Shopping, Indian Women, Internet Penetration, E-Tailors
INTRODUCTION
Current population of India is 1.34 billion comprising of 48.5% females and 51.5%
males. Women constitute a share of 48.1% in urban population and of 48.6% in the rural
population (India Guide, 2017). According to International Monetary Fund (IMF) and Central
Statistics Organization (CSO) India has emerged as the fastest growing major economy in the
world , and is expected to be one of the top three economic powers of the world over the next 10-
15 years, backed by its strong democracy and partnerships (IBEF, 2017).Indian economy is
expected to grow at a rate of 6.7 per cent in the year 2017-18 and in the next financial year 2018-
19 the economy is expected to grow at a rate of 7.2 per cent.
Due to technological development, online business and application based online shopping
in India has become a huge business with too many competitors offering almost all kinds of
products required in everyone’s daily need. India is projected to have 636 million internet users
by 2021. It is expected that by 2020, over 329 million people in India will buy goods and
services online, up from 130.4 million in 2016 (Statista, 2017).
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
.
Thailand Internet User Profile 2013 Executive SummaryPeerasak C.
by Electronic Transactions Development Agency (Public Organization) - http://www.etda.or.th/etda_website/mains/index
via Thumbsup in Thailand - https://www.facebook.com/thumbsupth
Digital transformation in china’s sm es the critical success factors and tran...Equancy Paris
Digital transformation in China is customer-driven instead of enterprise-driven. The Internet adoption ratio in SMEs that contribute 70 percent of China’s GDP is way much lower than that in developed countries. The paper aimed to identify the critical success factors for SME’s digital transformation and then provide a sufficient transformation framework through analyzing a small chemical company in China. Three issues are defined as the main boundaries in digital transformation in China’s SMEs: the lack of awareness and strategic vision of Digital, the lack of sufficient change management, and the lack of experts. The seven main activities of MICEP methodology can be applied in Chinese SMEs. But the emphasis may different between one and another.
India is a fast becoming country of mobile and internet. Government of India initiative such as “Digital India”, in future our country will become cashless economy. Due to advancement of technology, man becomes more convenient and comfortable. Mobile Wallet is a platform for making payment through mobile. There are various
applications available like google pay, paytm citrus, etc. by using of such platforms payment can become more easy for online shopping, money transfer, utility bill payment, etc. Through mobile payment is very convenient and more secure to the public. Here, is an attempt to make a study on how the mobile wallet used by the consumers and their perception and satisfaction level towards using of such m-wallet payment gateways.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Online shopping is common now a day. Both
traditional and online shopping are happening side by side.
However, online shopping is getting more and more
popularity year after year. In this context, this conceptual
and secondary data-based paper aims at understanding
growth and status of online shopping in the world and in
particular to India. The growth, and participating
companies and future of online shopping were studied
along with their problems based on the data collected from
various secondary sources.
RUnning head: ONLINE
1
ONLINE
11
Online Shopping: Hypothesis and Research Design
Christopher Groomes
ITCC500
Professor Bowen
American Military University
September 21, 2014
Abstract
Online shopping has been triggered by the phenomenal growth in the Internet over the past few years. Many companies have continuously adopted online presence to complement their physical presence. This enables the companies to reach more diverse and wide target market. However, the adoption of online shopping is different in various parts of the world. This is due to the different characteristics of the different societies in the different parts of the world (Choi, 2004). These characteristics are the main research variables in this paper. Individualism and collectivism are one of the differentiating factors. Areas that have individualistic societies have been seen to utilize online shopping activities more than areas with collectivism societies. Other factors that have been seen to affect the use of online shopping include the difference in income levels of individuals, the GDP and the GNP, Internet infrastructure and economic conditions.
HYPOTHESIS (Research Questions)
From the InternetInternet
usage that is increasing of late, it has been said that Internet has no boundary. The Internet has brought about many was through which business can be conducted online, Internet is capable of great outreach. However, the use of e-commerce activities has been seen to vary in different parts of the world. Does
the argument that Internet has no boundaries true in e-commerce? This research will focus on determining how different culture affects the rate at which online shopping is carried out in different parts of the world.
The research aimed
at determining the causal relationship that exists between the human society cultural aspects, uncertainty avoidance and other elements such as the income level of the individuals in a society. The cultural aspects to focus on and that will
help us
n
formulating the hypothesis includes uncertainty avoidance, collectivism and individualism. This will help us measure disparities in the use of e-commerce activities in the modern world.
To enhance this research, the various research questions that exist in this case will
be transformed into hypotheses taking into account factors
such as lifestyles, cultural influences, habits and uncertainty avoidance factors. The first hypothesis states that the use of online shopping activities id high in the regions with low uncertainty avoidance levels. The opposite of this is also assumed to
be correct. The factors
that were used in developing this hypothesis is
the trust factor whereby, generally a society whose individuals have a high uncertainty avoidance will be reluctant in taking part in the online activity due to their more structured environment.
The second hypothesis pertains to collectivism and individualism. It states that regions with more individualistic societies.
The post-’90s generation is made up of those born between 1990 and 1999 in China; it is also the generation that is driving e-commerce in China. To attract these post-’90s consumers, online retailers have adopted recommender systems based on previous purchases and personal preferences. However, current Chinese online retailers do not typically consider the purchasing histories of their neighbors, although those neighbors have been proven to influence consumer behavior intention in several fields of study. Thus, this study investigates neighbors’ influences on Chinese consumer behavior in online shopping. In particular, this study examines the relationship between neighbors’ purchase histories and consumers’ purchase decisions among Chinese post-’90s consumers. Furthermore, this research seeks to determine whether neighbors’ purchasing history has an influence on consumer perceptions (e.g., perceived enjoyment, perceived risk) and whether perceived enjoyment and perceived risk have influences on purchasing intention.
The world economy, and particularly international commerce, has incurred huge losses because of the
coronavirus epidemic. Due to the worldwide lockdown, social isolation, and other precautions taken to
prevent the spread of the COVID-19 pandemic, consumers have boosted their purchases on digital
services. Therefore, the corporate environment underwent dramatic changes throughout the quarantine
period. The COVID-19 crisis sped up the expansion of the digital commerce industry. The digital
commerce industries have exploded in growth during the COVID-19 disaster. Businesses and consumers
progressively "went online" as lockdowns became routine. It is anticipated that the growth rate of global e-
commerce will be 12.2 percent in the year 2022, which will bring the total sales of global e-commerce to
$5.542 trillion. Despite this, the pace of increase is slower than it was this time last year. By 2021, growth
rates for worldwide e-commerce will have reached 16.3 percent
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
1 1528-2678-22-2-156
ANALYSIS OF ONLINE BUYING PATTERN OF
WOMEN CONSUMERS WITH REFERENCE TO
APPARELS IN INDIA
Kavitha R Gowda, CMS Business School Jain University
Karishma Chaudhary, The NorthCap University
ABSTRACT
Online shopping has become a way of life for most of the Indians especially working
women. Indian online market is estimated to grow 3.5 times to touch 175 million by 2020. Main
reasons of growing preference for online shopping are internet penetration, increasing number
of e-tailors (online retailers), ease of shopping, flexibility in delivery, increasing purchasing
power etc. According to Gizmobaba's report online transaction of women has doubled in past
two years. As per one Google study, it is expected to drive 25 per cent of the total organized
retail sales in India by 2020 and is expected to reach $60 billion in gross merchandising value.
This study is an attempt to analyse online buying pattern of India women based on primary data.
The study provides detailed analysis of various factors impacting the online purchase decision
and most preferred e-tailors. The study provides recommendations to online sellers based on
insights obtained by customers.
Keywords: Online Shopping, Indian Women, Internet Penetration, E-Tailors
INTRODUCTION
Current population of India is 1.34 billion comprising of 48.5% females and 51.5%
males. Women constitute a share of 48.1% in urban population and of 48.6% in the rural
population (India Guide, 2017). According to International Monetary Fund (IMF) and Central
Statistics Organization (CSO) India has emerged as the fastest growing major economy in the
world , and is expected to be one of the top three economic powers of the world over the next 10-
15 years, backed by its strong democracy and partnerships (IBEF, 2017).Indian economy is
expected to grow at a rate of 6.7 per cent in the year 2017-18 and in the next financial year 2018-
19 the economy is expected to grow at a rate of 7.2 per cent.
Due to technological development, online business and application based online shopping
in India has become a huge business with too many competitors offering almost all kinds of
products required in everyone’s daily need. India is projected to have 636 million internet users
by 2021. It is expected that by 2020, over 329 million people in India will buy goods and
services online, up from 130.4 million in 2016 (Statista, 2017).
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Filing Your Delaware Franchise Tax A Detailed Guide
G575157.pdf
1. American International Journal of Business Management (AIJBM)
ISSN- 2379-106X, www.aijbm.com Volume 5, Issue 07 (July-2022), PP 51-57
*Corresponding Author: Liyang Gao1
www.aijbm.com 51 | Page
Analysis on the Online Consumption Behavior of Chinese
Seniors
Liyang Gao1
,Nuoyu Huang2
,Yingying Pan3
,Jinyan Lin4
Xiamen University Tan KahKee College, China
Henan WukesongIntelligent Information Technology Co., Ltd, China
EratrendGroup Hong Kong Company Limited,China
JOMOO Kitchen & Bath Co., Ltd, China
*Corresponding Author: Liyang Gao1
ABSTRACT: The outbreak of the 2020 epidemic has severely impacted traditional economic
development. However, the digital economy is widely developed. This paper analyzes the demand side of
elderly consumption behaviorin China from the characteristics and influencing factors. Based on the
case studies of the major internet platforms, we further explore the current situation on the supply side.
Finally, we discuss the problems and potentials and propose corresponding suggestions from four levels:
consumers, market, society, and government. It is hoped that it can provide some reference value for the
future development of the online consumption market for the elderly.
KEYWORDS -Digital Trade, Aging Population,Online Consumer Behavior
I. INTRODUCTION
Chinese aging population is vast, with 260 million people aged 60 and above, according tothe
seventh Chinese population census. This brings about a considerable consumption market for the
elderly. The Chinese Working Committee on Aging predicts that the consumption potential of the
Chinese elderly population will grow to about 106trillion yuan in 2050. Furthermore, the outbreak of
the COVID-19 pandemic in 2020 has, to a certain extent, driven the elderly to engage in online
consumption. In this paper, we analyze the characteristics of online consumption of the elderly and the
current situation starting from three major types of online consumption. Then, according to the existing
problems, solutions are proposed.
II. CHARACTERISTICS ANALYSIS
2.1 Significant increase
Data from two surveys conducted by China Internet Network Information Center(CNNIC)in
March and June 2020 show that after just three months, the proportion of senior Internet users aged 60
and above rose from 6.7% to 10.3% of total internet users, with the number surging to 96 million.2020
Alibaba's Digital life of the Elderly Report shows that during the epidemic prevention and control
period, China's 60+ The elderly group accelerated their adaptation to digital life, with the average
monthly activity of seniors using the mobile Taobao APP in the third quarter growing much faster than
other age groups year-on-year,29.7 percentage points higher than the overall level. In addition to
shopping and spending on e-commerce sites, seniors also intervene in online consumption through
software such as social entertainment and online payment.
2. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 52 | Page
2.2Younger and fashionable
They are not necessarily willing to buy products with the "old” label but prefer to choose
products with bright colors and a vibrant look. 0lderpeople also like to buy beauty products, outdoor
sports equipment, selfie sticks, cell phone cases, and other youthful products online. According to
Jingdong statistics, in the first half of 2017, senior citizens' consumption of beauty products grew at an
alarming rate of 8.5 times.4
2.3 Physical and spiritual needs
On the one hand, as the elderly are concerned about physical health and disease prevention
and control, medical and health care products have become the most popular elderly goods; on the
other hand, the elderly pursue a rich spiritual and cultural life, and according to the statistics of
Jingdong 2019, in addition to the necessities of life, home construction, books, pet life, digital and
other consumption accounts for a higher percentage.
2.4 Different regional characteristics
The development of elderly consumption shows a trend of gradually penetrating from first-tier
and second-tier cities to third-tier and fourth-tier cities and rural areas. The proportion of sales of senior
goods in first-tier and second-tier cities on the Jingdong platform showed a slight decline, while the
proportion of sales from third-tier and fourth-tier cities and rural areas generally showed a growing
trend, with relatively more significant growth in rural areas. The use of the Internet has a more
substantial stimulating effect on the consumption of the rural elderly. Domestic brands still dominate
the consumption of senior goods.
Ⅲ. INFLUENCE FACTORS
3.1 Individual
3.1.1 Consumer psychology
It refers to the psychological activities that occur when selecting, purchasing, using, and
evaluating products, which combine with consumer needs and govern the purchasing behavior. In
addition, with the gradual weakening of the social status, the elderly would be eager to communicate
with others, eager to seek a sense of belonging to a group, a sense of identification, and willing to
collaborate. This psychology has prompted more elderly people to social networking platforms on the
Internet, seeking spiritual comfort and sharing information, laying the foundation for internet
consumption.
The social internet platform is helpful for the elderly to learn what is happening around the
world quickly, and by employing information acquisition and communication, they can play a role in
social connection. As a result, their needs for gathering and communication can be satisfied (F. Huang
and J. Hong, 2016). At the same time, online shopping platforms use this social media to start "circle
marketing," which makes older people have more consumption demand.
3.1.2 Income
Income is the main factor that affects the internet consumption of the elderly. According to
some studies, income has a positive impact on the consumption level of the elderly population (Q. Yang
and H. Zhang, 2014), and it is mainly based on current income. In China, with the expansion of
middle-income households, more than 70% of the urban aging group are in the middle to high-income
level, which has become the leading group of the elderly online consumption. At the same time, their
income comes in different ways, 41% of them have income other than pension and salary, and 44% of
them have financial products.
3. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 53 | Page
3.1.3Family
Different purchasing habits of different families couldlead to different consumption behaviors.
After retirement, the elderlyneed to besupported, which leads to their family status gradually
weakening.The opinions of other family members often influence their consumption decisions, such as
buyinglarge household items and where to travel.Lessindependent decision-making will come out.
3.1.4 Cultural
The traditional Chinese cultureadvocates more savings. Compared with western countries,
Chinese people are much more conservative. A strong sense of worry, especially among the elderly,
pays much attention to the accumulation of family assetsand generally results in low consumption and
high savings (X. Yuan, 2021). Even for internet consumption, they prefer low prices online. Of course,
it is also related to the education level. As people with higher education levels are less influenced by
traditional consumption concepts, and more acceptable to new consumption behavior, while traditional
savings more influence people with lower education levels.
3.2 External factors
3.2.1 Customer experience
According to the 2020 online survey report on the consumption behavior of a sample of 600
elderly people, the vast majority are likely to give uponline consumption after a bad shopping
experience.
3.2.2 Safety
Security issues directly affect the consumption decisions of the elderly. The risks of payment
and delivery and personal privacy leakage (B. Zhao and Y. Cheng, 2016) discourage the elderly from
online consumption.
Ⅳ. DIFFERENT TYPES OF ONLINE CONSUMPTION
According to F. Yang, Y. Pan and Y. Huang (2020), the types of consumption are classified
into three types based on consumer needs.
4.1 Basic consumption
The basic type refers to the consumption expenditure mainly to meet the basic survival needs,
such as clothing, food, housing, and transportation. That is, the online shopping platform and fresh
e-commerce platform.
Taobao, Jingdong, and Pinduoduo, as domestic e-commerce giants, dominate the market in the
elderly online consumer group. According to QuestMobile data, in May 2020, for example, the active
penetration rates of seniors in the three major e-commerce shopping platforms were 42.3% for
Taobao,14.8% for Jingdong, and 5.8% for Pinduoduo.
From the marketing means, Taobao in 2018, after the innovation of s simple version of the
exclusive Taobao interface for the elderly, in 2020, again on the line of "saving version," the
introduction of low-cost segmentation for the elderly. According to the high-frequency consumption of
the elderly products, the platform launched 1 yuan,5 yuan, and 10 yuan subdivisions, and all come with
a complete set of seven days of no reason to return + return shipping insurance services through the
low price of quality and package to attract more elderly people to join the Internet consumption. In
2018, Jing dong launched the "Jing dong Piece purchase” (later renamed "Jing Xi"), using community
operation means to sell low-priced white goods, similar to Jindo, both using "low-priced single,
limited-time seconds similar to Jindo, they both use "low-priced collocation and limited-time seconds"
to attract attention. The elderly group chooses Jingdong to consume because its self-operated logistics
4. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 54 | Page
arrive quickly, and after-sales returns or repairs are convenient, enhancing the sense of consumption
experience. Moreover, the way Pinduoduo attracts senior customers is that it facilitates transactions
through users’ social sharing links, which is in line with the mentality that seniors are happy to get
opinions from friends and relatives and like to consume in pairs.
From the perspective of product supply, the hot commodities of the three mainstream
e-commerce platforms are as follows: Taobao hot food, footwear, household goods, and home textiles
and department stores; Jingdong hot food, digital home appliances, household goods, etc.; Jindo hot
household goods and home textiles and department stores, agricultural products, food, etc.
4.2Developmental consumption
Developmental refers to the elevated proportion of spending on purchasing services needed to
meet basic survival needs in addition to consumer spending, including activities such as investment,
healthcare, and socialization, corresponding to social payment platforms. In June 2019, the customized
Alipay "Care Edition" for the elderly was launched, and the number of visits increased 6.6 percent
times year-on-year. In March 2020, Alipay has set up a university for the elderly to educate the
middle-aged and elderly and bring them closer to digital life.
Among the various services of Alipay, the most used services by seniors are finance, social,
and payment. Alipay offers a variety of financial management options, including wealth management,
funds, and personal consumer loans. The increase in Alipay senior users is also due to the existence of
the social public welfare section. This is a way for the elderly group to find their self-worth. Elderly
users plant trees, save eggs, donate love for public welfare on Alipay, participate in social activities
through this social welfare, satisfy social desires, realize their spiritual pursuit, and also enhance the
viscosity of Alipay elderly users.
During the epidemic, Alipay launched the health code to realize digital accurate epidemic
prevention and attract more users to use Alipay App. Furthermore, Alipay's concern for the elderly is
also reflected in the provision of mutual help platform, the elderly version of mutual treasure for
60-70-year-olds to provide the opportunity to apply for mutual funds to reduce the pressure of major
medical diseases as possible. Thus, the diversion between users can be achieved, and more elderly
people can join the Internet platform.
4.3 Enjoyment-oriented consumption
Enjoyable expenditure refers to the consumption expenditure of higher quality and diversified
goods based on the basic and developmental consumption structure corresponding to the travel service
platform. The following is an analysis of "ctrip" as an example. 2019 ctrip released the "Report on
Travel Behavior of the Elderly croup," which shows that two-thirds of the elderly travel 3 to 5 times a
year, and the proportion of the elderly in the county who travel 3-5 times a year is 42.6%。which is
comparable to that in the Beijing, Shanghai, Guangzhou, and Shenzhen. Furthermore, the proportion of
seniors who travel multiple times a year is expected to increase further.
In terms of profit model, Ctrip cooperates with many hotels and airlines at home and abroad to
reduce procurement costs from upstream by purchasing on a large scale, and at the same time
accumulates growing traffic through downstream consumers booking rooms and air tickets on the
website with the increase in traffic, the stronger Ctrip's bargaining power with hotels and airlines, the
lower its costs will be, which will eventually lead to a healthy profit model.
Ctrip's integrated online and offline model increases the trust of senior citizens in Internet
consumption, and its personalized programs also meet the different consumption motivations of senior
5. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 55 | Page
citizens. For example, Ctrip has launched a series of products called "Travel with Confidence for Mom
and Dad," targeting senior users with precise marketing in accommodation, food and beverage, and
entertainment. Travel is a positive compensatory consumption activity for senior citizens, who
participate in travel activities for different motives such as socializing, broadening their horizons, and
releasing their emotions to enhance their well-being.
Ⅴ. PROBLEMS
At present, the imbalance between supply and demand is the biggest problem in the Chinese
online consumer market for the elderly. However, changes in the supply curve or demand curve are
influenced by factors other than consumers' problems, market (merchant) factors, and other factors,
which result in a problematic equilibrium state of the supply and demand curve.
4.1 Consumer issues
Online consumption by older adults is influenced by factors such as physical health education
level, perception of aging, disposable income, family structure, and social network participation.
Older people's physiological functions are gradually declining, and their ability to learn
independently and prevent risks is poor. False propaganda, transaction records, privacy protection, and
payment security issues in online consumption are often the biggest concerns of older people s
consumption. In addition, the Ali Research Institute survey found that the number of seniors who give
up consumption due to the complexity of online platform operation is as high as 50%. Therefore,
merchants need to provide services to reduce the complexity of platform consumption, handle
consumer issues properly, and provide a smooth contact method (A. Parasuraman, V. Zeithaml and A.
Malhotra,2005; M. Hsieh and W. Tsao,,2014).
4.2 Market problems
The demand for elderly online consumption in China has increased dramatically. Yet, the
supply of age-appropriate products on online platforms is insufficient, with a single supply of products
and a small variety and quantity of products, which is the main problem faced by the elderly online
consumption market.
4.3 Social issues
The awareness of consumer rights and interests of the elderly in online consumption is
relatively weak, which will encourage the evil deeds of unscrupulous merchants. As many platform
merchants are in the exploration and development period, the government should strengthen the
management and supervision of the elderly online consumer market and open a green channel to
provide convenience for the elderly to protect their rights.
Ⅵ. SUGGESTIONS
5.1 Consumers
Active aging refers to the idea that the elderly gives up passively and passively accepting old
age but actively participate in social activities and use their skills and experience to contribute more to
society according to their situation (J. Li and L. Xie,2017). Therefore, when facing the elderly, people
should respect the differences and unique characteristics of the elderly, help the elderly abandon the
concept of "old but useless," continue to actively and moderately participate in social activities,
improve their sense of self-efficacy of the elderly, and stimulate the elderly' s concept of independent
consumption for moderate consumption, which will be conducive to their enjoyment of life in old age.
6. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 56 | Page
5.2 Market
5.2.1Increase Product Supply
Market according to the different characteristics of the elderly users, precise product
positioning, find the unique point of interest of the product itself, the difference reflects the function,
quality, price and other elements, to provide the elderly with "no compromise" quality of life.
5.2.2BetterAfter-sales Service
The platform's high-quality after-sales service can improve the repurchase rate of elderly
consumers. First, it is recommended to establish a more convenient and exclusive channel to defend the
rights of senior citizens with high credit ratings, reduce intelligent responses from robot customer
service, and contact senior citizens through human customer service as much as possible to provide
direct after-sales service for them. Secondly, companies should differentiate more carefully in the
offline after-sales service for the elderly and provide them convenience. Finally, merchants should
establish a sense of corporate social responsibility in order to provide honest services.
5.3Social Level
Some institutions in the society offer smartphone training courses to teach seniors smartphone
functions such as online chatting, code payment, online registration, and using health codes. However,
training for the elderly on online consumption is still unheard of. Such training will essentially solve
the problem of operational barriers to online consumption for the elderly. Secondly, we should increase
the training of elderly consumers' awareness of their rights and speak out for their consumer rights.
5.4 Government
The E-Commerce Law, which has been implemented on January 1, 2019, and the supervision
and Administration of Internet Transactions, which has been implemented on May 1, 2021, provide
legal protection for online consumption by the elderly. However, government departments must still
strengthen their supervision and should protect the consumption rights of the elderly in all aspects,
including production, distribution, sales, and after-sale. Thus, the trust of the elderly in online
consumption will be enhanced.
Ⅶ. CONCLUSION
Under the wave of aging and the rapid development of digital trade, the online consumption
market of Chinese elderly people has colossal potential and presents different characteristics. For
example, online consumption by the elderly is influenced by factors such as physical health, education
level, aging concept, disposable income, family structure, and social network participation.
In response to the problems in the elderly consumer market, firstly, elderly consumers should
establish an active retirement mentality, consume moderately according to their consumption capacity,
and improve their quality of life in old age. Secondly, enterprises should enhance their sense of social
responsibility, clarify the differentiated positioning of products according to the characteristics of the
elderly group, enrich the product range, improve the quality of products and services, attach importance
to after-sales service, and increase the repurchase rate. Once again, social media and government
should also take up the corresponding responsibilities, create a good business environment and
consumption environment, and help enterprises further to expand the online consumption market for
the elderly; according to the relevant laws and regulations, there must be compliance with the law,
strict law enforcement, and mutual collaboration, in order to jointly promote China's economic
development.
7. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 57 | Page
ACKNOWLEDGEMENTS
We are grateful to Xiamen University Tan Kah Kee College for research funding and the project
ID is YM2019W10.
The usual disclaimer applies.
REFERENCES
[1] F. Huang, J. Hong, A review on the environments influential factors of knowledge sharing in
virtual communities, Information Science, 34(4),2016,169-176.
[2] Q. Yang, H. Zhang, The influence factor of personal and family consumption of the old:
a case
study on Haidian in Beijing, Northwest Population Journal, 35(02) ,2014,115-118+123.
[3] X. Yuan, Consumption of the elderly tends to be hedonistic and intelligent, People's Tribune,4,
2021,30-32.
[4] B. Zhao, Y. Cheng, Research on the factors influencing the acceptance behavior of individual
users of online investment and financial management, Research on Financial and Economic
Issues,8,2016,50-55.
[5] F. Yang, Y. Pan, Y. Huang, Chinese older adults’ consumption expenditure structure and its
determinants, Population Research, 44(05),2020, 60-79.
[6] A. Parasuraman, V. Zeithaml, A. Malhotra, E-S-QUAL a multiple-item scale for assessing
electronic service quality, Journal of Service Research, 7 (3), 2005, 213-233.
[7] M. Hsieh, W. Tsao, Reducing perceived online shopping risk to enhance loyalty: a website
quality perspective, Journal of Risk Research, 17(2), 2014, 241-261.
[8] J. Li, L. Xie, Active senior care service model innovation from an advantageous perspective,
Journal of Fujian Provincial Committee Party School of CPC, 5,2017,77-84.
[9] S. Ma, C. Fang, Y. Liang, Digital trade: definition, practical significance and research
prospects, Journal of International Trade, 10,2018, 16-30.
[10] W. Li, Theoretical and empirical analysis of innovation in online consumer business models,
Journal of Commercial Economics,19,2017, 41-43.
[11] R. An, Y. JIANG, The mediating effect of mobile social network preference on impulsive
personality and mobile phone dependence, Chinese Journal of Clinical Psychology,28(02),
2020,391-394.
[12] X. Chen, Regional differences in population aging and determinants in Qujing City, Chinese
Journal of Gerontology, 39(04), 2019,956-958.
[13] H. Zeng, X. Fan, Further stimulate the consumer market for the elderly, Macroeconomic
Management, 10,2019,33-38.
[14] Y. Hu, H. Liu, Construction of innovation system for Chinese retail enterprises in "internet+"
environment - based on customer experience perspective, Enterprise Economy,12,2015,85-92.
[15] M. Chen, P. Dong, Characteristics of online consumer behaviors, China Business and Market,
31(02), 2017, 80-85.
[16] L. Guan, Consumption developing trends and countermeasures in china after the covid-19
pandemic, Consumer Economics, 36(03),2020, 27-34
[17] Y. Zhou, The rising of digital vulnerable group: the influential factors of WeChat adoption and
use among senior citizens, Journalism & Communication,25(07),2018, 66-86+127-128.
[18] H. Fu, Internet consumption in China: current situation, influencing factors and suggestion,
Journal of Commercial Economics,15,2016,60-62.
8. Analysis on the Online Consumption Behavior of Chinese Seniors
*Corresponding Author: Liyang Gao1
www.aijbm.com 58 | Page
[19] H. Lai, Research on the mechanism of digital technology empowerment and new retail
innovation: taking Ali rhinoceros and Pinduoduo as the examples, China Business and Market,
34(12), 2020,11-19.
[20] Z. Li, B. Wang, L. Xu, Merchant incentives, reciprocal motivation, and consumer online
shopping behavior, Journal of Commercial Economics,16,2020,72-75