The document discusses the future of digital media and the increasing prevalence of connected devices, aiming to expand from 10 billion to 50 billion by 2020. It highlights strategies for retailers to engage shoppers through advertising, network partnerships, and data-driven insights while transforming anonymous shoppers into known profiles. The concept of 'digital velcro' is introduced as a metaphor for adapting to technological advancements and consumer behavior.

1. YOUR STORE & 50 BILLION THINGS
© Dr. Theodor Seuss Geisel

3. 1/3 of digital
media spend
allocated to
cross-device
campaigns
75% see
increased ROI
24%
increase

17. WEARABLES

18. WEARABLES

19. THE AUDIO JACK …

21. BEYOND THE AUDIO JACK …

23. We have over 10 billion connected
objects in the world
. . . by 2020, this is set to rise to 50
billion.

24. BODIES, BOXES, BEDS …

31. • Intelligent fibres
• 'Tattoo' skin patches
• Toilet analyse urine.

33. Epidermal tattoos . . .

35. OWNING THE HOME BOX …

38. BEYOND THE PHONE …

41. PHYSICAL APP STORE

42. WHO OWNS THE STORE BOX ?

44. No barriers. No additional costs

45. ConsumerRetail Store
Social WiFiWireless Router

47. 2. ADVERTISING
Provides an advertising
destination for brands.
5. OFFER NETWORK
Work with partners to
deliver offers, incentives
to drive conversion.
SOCIAL WIFI
Provide login page for
shoppers to connect to
the internet
1. MEASUREMENT
Measures anonymous
shopper traffic around
and in your store.
3. AFFINITY OPT-IN
Turns the anonymous
shopper into a known
profile
4. NETWORK
Communicate directly to
proximal shopper based
on profile.

48. What’s the next revolution?
DIGITAL
VELCRO

49. “The reasonable man adapts himself to
the world; the unreasonable one persists
in trying to adapt the world to himself.
Therefore all progress depends on the
unreasonable man.”
George Bernard Shaw
Man and Superman (1903)
"Maxims for Revolutionists"

51. gary@impactmobile.com
Twitter: @impulseeconomy
www.TheImpulseEconomy.com