Intro to iBeacon and Bluetooth Low EnergyKurt McIntire
FULL VIDEO ON YOUTUBE - https://www.youtube.com/watch?v=wpl1f8f4Vis
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
iBeacons are small devices that transmit data via Bluetooth Low Energy. iOS devices can detect these signals as well as transmit data as iBeacons. When within range of an iBeacon, events like push notifications and server calls can be triggered inside apps.
As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.
In this talk, we’ll explore:
1. What are iBeacons and BLE?
2. How to detect iBeacons inside your apps
3. How to make your iOS device act as an iBeacon
4. Potential applications / Apps using iBeacon
Intro to iBeacon and Bluetooth Low EnergyKurt McIntire
FULL VIDEO ON YOUTUBE - https://www.youtube.com/watch?v=wpl1f8f4Vis
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
iBeacons are small devices that transmit data via Bluetooth Low Energy. iOS devices can detect these signals as well as transmit data as iBeacons. When within range of an iBeacon, events like push notifications and server calls can be triggered inside apps.
As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.
In this talk, we’ll explore:
1. What are iBeacons and BLE?
2. How to detect iBeacons inside your apps
3. How to make your iOS device act as an iBeacon
4. Potential applications / Apps using iBeacon
The 3 Dimensions of the Modern Mobile Marketer - in 3-D!AutoRevo
Slides from the presentation "The 3Dimensions of the Modern Mobile Marketer - in 3-D!" - presented at Digital Dealer 11 in Las Vegas, Nevada, on October 5, 2011.
Mobile searches have increased 500% since 2008, 93% of adults will have a mobile phone by 2012, 74% of Internet users perform local-based searches; the trend is clearly overwhelming growth in the mobile space – but is your dealership leveraging the new mobile marketing channel right in your customer’s pocket? This powerful session covers mobile dealer websites, local search related to mobile, and the value of QR codes that will digitize your non-digital marketing channels.
Learn how to make your dealership competitive in the age where everyone carries the Internet in the palm of their hand.
Next Generation Lightning-Cable Headphones for Apple ProductsErik Bowitz
Don't believe the hype about Bluetooth headphones. Lightning cables transmit both data and power and thus provide a whole new world of "smart headphones" that is of higher quality than both wireless and the old 3.5mm cable types.
The 3 Dimensions of the Modern Mobile MarketerGreg Gifford
Slides from our presentation at Digital Dealer 11 in Las Vegas, Nevada on October 5, 2011.
Mobile searches have increased 500% since 2008, 93% of adults will have a mobile phone by 2012, 74% of Internet users perform local-based searches; the trend is clearly overwhelming growth in the mobile space – but is your dealership leveraging the new mobile marketing channel right in your customer’s pocket? This powerful session covers mobile dealer websites, local search related to mobile, and the value of QR codes that will digitize your non-digital marketing channels.
Learn how to make your dealership competitive in the age where everyone carries the Internet in the palm of their hand.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
What's Next for Voice-activated devices & brand opportunitiesOgilvy Consulting
Now far from science fiction, voice-activated devices are permeating all parts of our lives. From Amazon Echo to Google Home and Apple’s Siri, this technology is helping people take on daily tasks such as shopping, setting up reminders and a fast-growing range of other actions.
Check out the webinar recording to find our more about the brand opportunities this technology presents.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
We often pit Google’s Android and Apple’s iOS against each other in different ways because comparing their features helps readers identify their key differences and decide how meaningful each discrepancy is to them, personally. We have hit a number of key points in the past, and now a newly published article identifies six areas where Android still has the edge over iOS and the iPhone.
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
LocalSocial Presentation from WIMA NFC Conference : Beyond The Check-In. A quick tour of current state of retail and mobile, with LocalSocial positioned among the players.
‘How wearable devices will disrupt retail’
Craig is an expert in the strategy and delivery of in-store digital propositions, making his name at Marks & Spencer as the driving force behind the delivery of the in-store digital pilots and taking them from concept all the way through to full production rollout. He also runs the website retail-innovation.com
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
Learn how today's smartest chains are leveraging beacon technology to engage guests, measure customer behavior, and enhance marketing and IT programs.
Download the full report here: http://info.rockbot.com/beacons-free-rockbot-white-paper
The 3 Dimensions of the Modern Mobile Marketer - in 3-D!AutoRevo
Slides from the presentation "The 3Dimensions of the Modern Mobile Marketer - in 3-D!" - presented at Digital Dealer 11 in Las Vegas, Nevada, on October 5, 2011.
Mobile searches have increased 500% since 2008, 93% of adults will have a mobile phone by 2012, 74% of Internet users perform local-based searches; the trend is clearly overwhelming growth in the mobile space – but is your dealership leveraging the new mobile marketing channel right in your customer’s pocket? This powerful session covers mobile dealer websites, local search related to mobile, and the value of QR codes that will digitize your non-digital marketing channels.
Learn how to make your dealership competitive in the age where everyone carries the Internet in the palm of their hand.
Next Generation Lightning-Cable Headphones for Apple ProductsErik Bowitz
Don't believe the hype about Bluetooth headphones. Lightning cables transmit both data and power and thus provide a whole new world of "smart headphones" that is of higher quality than both wireless and the old 3.5mm cable types.
The 3 Dimensions of the Modern Mobile MarketerGreg Gifford
Slides from our presentation at Digital Dealer 11 in Las Vegas, Nevada on October 5, 2011.
Mobile searches have increased 500% since 2008, 93% of adults will have a mobile phone by 2012, 74% of Internet users perform local-based searches; the trend is clearly overwhelming growth in the mobile space – but is your dealership leveraging the new mobile marketing channel right in your customer’s pocket? This powerful session covers mobile dealer websites, local search related to mobile, and the value of QR codes that will digitize your non-digital marketing channels.
Learn how to make your dealership competitive in the age where everyone carries the Internet in the palm of their hand.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
What's Next for Voice-activated devices & brand opportunitiesOgilvy Consulting
Now far from science fiction, voice-activated devices are permeating all parts of our lives. From Amazon Echo to Google Home and Apple’s Siri, this technology is helping people take on daily tasks such as shopping, setting up reminders and a fast-growing range of other actions.
Check out the webinar recording to find our more about the brand opportunities this technology presents.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
We often pit Google’s Android and Apple’s iOS against each other in different ways because comparing their features helps readers identify their key differences and decide how meaningful each discrepancy is to them, personally. We have hit a number of key points in the past, and now a newly published article identifies six areas where Android still has the edge over iOS and the iPhone.
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
LocalSocial Presentation from WIMA NFC Conference : Beyond The Check-In. A quick tour of current state of retail and mobile, with LocalSocial positioned among the players.
‘How wearable devices will disrupt retail’
Craig is an expert in the strategy and delivery of in-store digital propositions, making his name at Marks & Spencer as the driving force behind the delivery of the in-store digital pilots and taking them from concept all the way through to full production rollout. He also runs the website retail-innovation.com
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
Learn how today's smartest chains are leveraging beacon technology to engage guests, measure customer behavior, and enhance marketing and IT programs.
Download the full report here: http://info.rockbot.com/beacons-free-rockbot-white-paper
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
Opportunities to engage shoppers have never been more abundant, and we believe that the time is now for furniture retailers to embrace new tools, technologies and behaviors in order to reach more shoppers, more often. This presentation explores how furniture retailers can leverage mobility, social networking, augmented reality, and more to deliver immersive brand experiences that drive more shoppers to your stores.
Shopping Reinvented: Next Generation Apparel Retailingdavethewavesd
Engaging customers in the hyper-competitive world of apparel retailing is critical to survival. This presentation delivers insights into why engagement is so critical and presents numerous ideas and examples to help you leverage new tools and technologies to help you connect with today's shoppers. Originally developed and presented by Escalate Retail during the Apparel Magazine Tech Conference, November 10, 2010.
Future of Digital Retail - A Consumer Electronics PerspectiveGokul Alex
From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
The digital economy is defined as the economy, which is based on the internet economy. There are different names of this digital economy they are:
New economy
Web economy
As it is the time of technology so the concept of the digital economy is increasing day by day.The digital is not considered as the part of the economy, but it is the economy.
We attended the Largest electronics show on earth to understand the Technology that will be populating peoples lives in 2018 and the trends that will be populating culture this year.
How iBeacon Could Disrupt Consumer ExperiencesInlight
This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications. Feel free to contact me for more information in Lighthouse or if you enjoyed the presentation please share with your networks.
Kind Regards,
Ben Howden
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Today, APIs should be core to your cloud-based platform strategy: they create both a competitive advantage and are a lever for an aggressive growth strategy. Open APIs combined with an agile culture are the way forward for enterprises that need a high level of elasticity to start competing in the sharing economy. So what is keeping your company from playing in the league of internet startups?
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
6 Brands Getting Creative with In-store Retail Technology UseMobStac
Today most retailers are investing in innovative retail technology to engage customers and promote social sharing. Providing a digitally-enabled experience in-store is one of the best ways for brands to entice customers to buy in-store.
Let's take a look at how various brands like LEGO, Burberry, Starbucks, E-Mart, Marks & Spencer and Kate Spade have been creatively using technology in-store over the past few years.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. STEVE JOBS USED TO SAY THAT CREATIVITY IS
JUST CONNECTING THINGS
THAT’S WHAT APPLE DID WITH THE IPHONE,
THEY PUT TOGETHER A LARGE NUMBER OF
TECHNOLOGIES AND MADE THEM WORK
TOGETHER IN A VERY SMART WAY.
4.
5. THE SAME GOES WITH COMMERCE TODAY
TECHNOLOGY IMPLEMENTATION IS WHAT IS
DRIVING THE CHANGE IN RETAIL NOW
AND MAKING THOSE TECHNOLOGIES WORK
TOGETHER IN A SMART WAY, IS WHAT WILL
DEFINE THE WINNERS AND THE LOSERS OF
TOMORROW’S RETAIL
9. INTELLIGENCE CAN BE BOTH LOGICAL AND
EMOTIONAL
RETAIL IS GETTING SMARTER IN THOSE TWO
DIFFERENT WAYS
YOU MAY HAVE HEARD OF THE THEORY OF MULTIPLE INTELLIGENCES (HOWARD
GARDNER), THE IDEA THAT WE HAVE DIFFERENT TYPES OF INTELLIGENCE.
DANIEL GOLEMAN (AMERICAN PSYCHOLOGIST – 1995 BEST SELLER) THEORIZED THE
IMPORTANCE OF THE EMOTIONAL INTELLIGENCE ALONGSIDE THE LOGICAL
INTELLIGENCE
12. LOGICAL INTELLIGENCE: FRICTIONLESS
COMMERCE TREND (CONVENIENCE)
EMOTIONAL INTELLIGENCE: EMOTIONAL
COMMERCE TREND
FINALLY WE WILL FOCUS ON THE EVOLUTION OF
SECURITY AS A BY-PRODUCT OF THOSE TWO
TRENDS
14. CONVENIENCE :
WHEN YOU THINK OF RETAIL TODAY YOU CAN
IDENTIFY A LOT OF UNPLEASANT ASPECTS TO
IT, A LOT OF FRICTION (LIMITED NUMBER OF
PRODUCTS / OF INFORMATION / STAFF / TIME
CONSUMING ASPECTS LIKE QUEUING …)
ONLINE AND INSTORE MERCHANTS ARE
WORKING TOWARDS A FRICTIONLESS
COMMERCE
16. IN STORE OR ONLINE, THE EVER GROWING USE
OF TECHNOLOGIES AND THEIR OPTIMIZED
INTEGRATION ALLOWS US TO SHOP IN EVERY
SITUATION ALMOST MAGICALLY
ONE KEY ELEMENT : INTEGRATING THE
SHOPPING ACT IN THE NATURAL JOURNEY OF
THE CUSTOMER / LIMIT THE DISTANCE BETWEEN
THE REALIZATION OF A NEED AND A COMMERCE
SOLUTION
18. FOR INSTANCE. WHERE AND WHEN DO YOU
REALIZE FIRST YOU NEED TO BUY LAUNDRY
DETERGENT ?
THIS IS WHY YOUR HOME IS BECOMING A STORE
YOU CAN SCAN OR REGISTER BY VOICE WHAT
YOU WANT IN YOUR SHOPPING LIST
THEN CHECK OUT FROM THE SITE OR THE APP
28. AI IS THE NEXT FRONTIER OF AMBIENT RETAIL
ESPECIALLY IN SMART HOMES (CAN USE THE TV
TO DISPLAY PRODUCTS)
GOOGLE ASSISTANT IS THE NEXT GENERATION
« GOOGLE NOW »
ALEXA ALREADY ALLOWS YOU TO ADD
SOMETHING TO YOUR SHOPPING LIST (LIKE YOU
DO WITH DASH) OR TO ORDER A UBER
SAMANTHA FROM THE MOVIE HER / JARVIS
FROM IRON MAN
30. HOW CAN WE BRING THE SAME TYPE OF CONVENIENCE AND
INTELLIGENCE IN THE STORE : AGAIN THROUGH TECHNOLOGY
YOU KNOW RFID FROM THE SECURITY TAGS THAT ARE MAKING THE SHOPS
SECURITY GATES RING
RADIO-FREQUENCY IDENTIFICATION (RFID) USES ELECTROMAGNETIC
FIELDS (LOW FREQUENCY) TO AUTOMATICALLY IDENTIFY AND TRACK TAGS
ATTACHED TO OBJECTS. THE TAGS CONTAIN ELECTRONICALLY STORED
INFORMATION. PASSIVE TAGS COLLECT ENERGY FROM A NEARBY RFID
READER'S INTERROGATING RADIO WAVES
IT NOW SERVES FOR LOGISTIC / INVENTORY WITH TAGS DIRECTLY
INTEGRATED IN CLOTHES : DECATHLON / CELIO
BUT IT ALLOWS TO BUILD AN ECOSYSTEM AROUND THE TECHNOLOGY
32. FOR EXAMPLE, THE CONNECTED FITTING ROOM
THAT KNOWS WHAT CLOTHES YOU ARE ABOUT TO
TRY
LIQUID EXPECTATIONS : WHEN CUSTOMER
EXPERIENCES SEEP OVER FROM ONE INDUSTRY TO
AN ENTIRELY DIFFERENT INDUSTRY
(TRANSPORTATION UBER / FASHION REBECCA
MINKOFF)
RALPH LAUREN FIFTH AVENUE MANHATTAN STORE
WORKS ALSO WITH RFID. ZARA IS ALSO
CONSIDERING USING THE TECHNOLOGY
36. THE TECHNOLOGY COULD EVEN ALLOW TO BUY
PRODUCTS WITHOUT HAVING TO GET THEM OUT
OF YOUR BAG
LIQUID EXPECTATION : NO NEED TO QUEUE LIKE
IN E-COMMERCE
38. ANOTHER WAY OF LIMITING QUEUING : AFTER A
TEST IN SPAIN ZARA SELF CHECK-OUT IS NOW
AVAILABLE IN THE UK.
CLOSE TO THE FITTING ROOMS THEY ALLOW A
MORE SPONTANEOUS SHOPPING
LESS WAITING TIME (BUT MORE TRANSACTIONS
AT THE SAME TIME DURING RUSH HOUR)
44. THE CASH REGISTER IS BECOMING SMART
ITSELF AND CAPABLE OF COMMUNICATING WITH
THE CUSTOMER SMARTPHONE
A SERIES OF SENSORS, BACKED UP BY
BLUETOOTH AND WI-FI CONNECTIVITY, CAN
IDENTIFY WHERE THE USER IS, AND THEN
PROVIDE INFRASTRUCTURE TO MAKE THE
PAYMENTS
51. PAYMENT OUTSIDE THE COUNTER
IT USES A POINT-OF-SALE ATTACHMENT FOR THE IPOD
TOUCH THAT ADDS A MAGNETIC STRIPE READER,
BARCODE SCANNING FUNCTIONALITY, AND MORE.
APPLE’S UPGRADE TO THE IPHONE 5S FOR EMPLOYEES
BRINGS NEW FEATURES VIA AN UPGRADED POINT-OF-
SALE SLED THAT ADDS IN RFID CAPABILITIES AS WELL
AS CHIP AND PIN CARD READING FUNCTIONALITY AND
IMPROVEMENTS FOR PASSBOOK SCANNING.
NOW AN APP THAT CAN BE USED BY CUSTOMERS FOR
SELF CHECK OUT / NO INTERACTION WITH STORE STAFF
55. APPLE > IBEACON
IBEACONS AT 22 MONOPRIX
NO NEED TO BRING COUPONS
IT’S PREDICTED THAT BEACONS WILL DOUBLE
THIS YEAR AND GROW TO 400 MILLION UNITS BY
2021
CF ABI RESEARCH
57. GOOGLE NEARBY
GOOGLE INTRODUCED NEARBY APIS WHICH WILL
ENABLE DEVICE-TO-DEVICE COMMUNICATION AND
BLUETOOTH LOW ENERGY BEACONS FOR
EVERYWHERE YOU MAY GO
GOOGLE WANTS TO CONNECT THE WORLD,
ALLOWING FOR EASIER ACCESS TO INFORMATION
BY ANYONE WHO OWNS A SMARTPHONE
62. COUNTING HOW MANY CUSTOMER HAVE
ENTERED THE SHOP / TIME SPENT / NUMBER OF
PRODUCTS TOUCHED
WHICH ARTICLES ARE CONSIDERED BUT NOT
BOUGHT (PRICING ISSUES)
68. ALSO PART OF THE AUGMENTED SELLER TREND
WITH THEIR IPOD SEPHORA STAFF MEMBERS
CAN ACCESS INFORMATION THAT YOU HAVE
SHARED WITH THEM (SKIN TYPE / HAIR …) AND
CAN REVIEW YOUR PREVIOUS PURCHASES
70. PART OF THE TRUE SELF TREND : SOPHISTICATED
PREDICTIVE TECHNOLOGIES HELP CONSUMERS
UNLOCK A DEEPER SENSE OF SELF FOR IMPROVED
PERSONALIZATION
CUSTOMERS PUT ON A HEADSET THAT USES A
SINGLE SENSOR ON THE FOREHEAD TO MEASURE
BRAIN ACTIVITY AS PEOPLE WATCH SHORT VIDEO
CLIPS THAT REPRESENT DIFFERENT MOODS. THE
TECHNOLOGY’S ALGORITHM EMPLOYS METRICS TO
MEASURE THE USER'S RESPONSE AND TRIES TO
MATCH A DESIGN WITH THE USER’S MOOD
81. A PIPES AND CAPSULES SYSTEM TO DELIVER
PRODUCTS BOUGHT ON DIGITAL TERMINALS
DIGITAL SHOPPING TERMINALS, PIPES AND
CAPSULES THAT DELIVER PRODUCTS AND, FOR
THE MORE APPREHENSIVE, YOU CAN STILL
SHOP NORMALLY WHILE SURROUNDED BY A
#FUN, #ROBOTIC AND #FANTASTIC
ATMOSPHERE!
89. STORE AS A VENUE
SATELLITE TECHNOLOGY ENABLES THE
LIVESTREAMING OF EVENTS INTO THE STORE
RFID IS WOVEN INTO SELECTED APPAREL AND
ACCESSORIES, TRIGGERING BESPOKE
MULTIMEDIA CONTENT RELEVANT TO THE
PRODUCTS
STORE ASSOCIATES USE IPAD APPS THAT
PROVIDE PURCHASE HISTORY AND CUSTOMER
PREFERENCES TO ENABLE A TAILORED
SHOPPING EXPERIENCE
