From shelves to mobile devices, structures change - Euroia09 - M. C. Lavazza
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This document discusses trends in grocery retail, specifically the integration of offline and online shopping channels. It addresses how communication and shopping experiences are changing as structures shift from physical shelves to mobile devices. The main retail solutions presented integrate shopping channels through various services offered before, during, and after purchase across different platforms and devices. Consumers now play an active role in this evolving cross-channel process, changing how people will shop and retailers will design experiences in the future.
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From shelves to mobile devices, structures change - Euroia09 - M. C. Lavazza
- 3. Where the IDEA stems from?
- 4. TIME in everyday life is a key factor From shelves to mobile devices, structures change
- 5. The future in grocery retail: cross-channel integration
- 6. Integration of traditional retailing and e-tailing is an example of bridge-experience
- 7. What is a spime object?
- 8. Why grocery ?
- 10. the world percentage of egrocery consume is still very poor 37%
- 11. Click and mortar
- 12. The e-grocery situation
- 13. eGrocery is still a long way away
- 14. e-coop: an Italian case of study (1)
- 15. e-coop: an Italian case of study (2)
- 16. Tesco.com : an international best practice
- 17. 1 channel 3 steps n services
- 18. Customer services before purchase
- 19. The pod JOYA
- 20. Easy Grocery : a 3D experience
- 21. Customer services during the purchase
- 22. The pod Salvatempo by Coop
- 23. What are the RFID ?
- 24. NFC in other words: the future of customer services
- 25. Safeway : the case Collect & go
- 26. The future in a finger: the case Pay by touch
- 27. Customer services after purchase
- 28. The challenge of mobile services
- 29. Mobile : a special connector tool
- 30. physical > digital > rfid > mobile > digital > biometric > physical > digital > rfid > gps > mobile > digital > biometric > physical > digital > rfid > gps mobile > ….. Evolving processes
- 31. A digital ecosystem a combination of balance and coherence
- 32. Let’s change perspective !
- 33. Major issues tomorrow’s architects
- 34. “ When the going gets tough … … the tough get going!”
- 35. Maria Cristina Lavazza mc.lavazza @ gmail.com I hope you enjoy it… thanks!
Editor's Notes
- GROCERY IS A PARTICULAR SHOPPING Because... But how communicate the grocery retailers?
- EGROCERY IS STILL A LONG WAY Technologists or not econsumers are few. And this is a pity because egrocery offers to customers and grocery retail groups big opportunities: it aggregates customers it shows peculiar market demands (the Chris Andersen Long tail) it allows a bidirectional dialogue, a conversation between customer and retail. Through online channel customers can be listened. But this happens in a perfect world, in the reality ecustomers must face several difficulties, like navigation findability product identification.
- MOBILE A SPIME OBJECT Mobile device seems to be the spime object able to connect all the parts of the consumer experience.