Learn how to integrate social media with traditional communications to boost your brand. Learn the various social media tools, case studies, why social media is important and ways to make social media integration easier for you and your business or organization.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
In order to expand their reach, non-profits like the Girl Scouts of Western Washington must reach beyond parents of girls engaged in their programs. Here's how.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
In order to expand their reach, non-profits like the Girl Scouts of Western Washington must reach beyond parents of girls engaged in their programs. Here's how.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Tribes And Viruses: Communications 2.0 ExploredITDogadjaji.com
Prezentacija "Tribes And Viruses: Communications 2.0 Explored" koju je Dr. Nikos Dimitriadis održao na Web fest 2009 radionici 13. novembra 2009. godine u Beogradu.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
Tunheim Partners' David Erickson's and Eliza Appert's presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.
By constantly collecting the signs of changing behavior in culture, markets, and technology, LHBS has done extensive research into one of the key demographics involved in these changes: young women. What follows is the second installment of research into this demographic, in which we focus on the theme of Relationships as a significant factor in what is driving values and decisions of young women today.
By sharing some of our research into this theme, we would like to draw attention to several important trends that have implications for businesses and brands that target this important demographic.
The purchasing control of Moms and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture Her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Tribes And Viruses: Communications 2.0 ExploredITDogadjaji.com
Prezentacija "Tribes And Viruses: Communications 2.0 Explored" koju je Dr. Nikos Dimitriadis održao na Web fest 2009 radionici 13. novembra 2009. godine u Beogradu.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
Tunheim Partners' David Erickson's and Eliza Appert's presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.
By constantly collecting the signs of changing behavior in culture, markets, and technology, LHBS has done extensive research into one of the key demographics involved in these changes: young women. What follows is the second installment of research into this demographic, in which we focus on the theme of Relationships as a significant factor in what is driving values and decisions of young women today.
By sharing some of our research into this theme, we would like to draw attention to several important trends that have implications for businesses and brands that target this important demographic.
The purchasing control of Moms and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture Her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Similar to Santa Clara Design: Social Media Presentation (20)
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. Integrating Social Media With
Traditional Communications To
Boost The Brand
Lauren Donohue Gulde
www.SantaClaraDesign.com
2
3. I’ll Cover The Following:
Definitions
Why it Matters
Case Studies
5 Lies
How to Integrate Social Media with Communications
Tools to Help
Conclusions
3
4. Definitions: Social Media
Social Networks: Facebook, User Generated Content:
Google+, Linkedin Wikipedia, Forums, Review Sites
Blogging & Microblogging: Blogs, Social Reviews:Yelp, Urban
Twitter, Tumbler, Spoon, Trip Advisor
Social Bookmarking: Del.icio.us, LOcation-Based SM: Foursquare,
digg, Stumbleupon Facebook Check-in
Media Sharing:Youtube, Flickr, Presentation Sharing: Slideshare,
Vimeo, Pinterest Scribd
4
6. Examples Of
‘Traditional Media’
Static Web Content
Brochures
Newsletters
EMail
Print Advertising
Direct Mail
BillBoards
Tv/Radio
6
7. Define: Branding
Seth Godin’s Definition:
A brand is the set of expectations,
memories, stories and relationships
that, taken together, account for a
consumer’s decision to choose one
product or service over another.
If the consumer (whether it’s a
business, a buyer, a voter or a donor)
doesn’t pay a premium, make a
selection or spread the word, then no
brand value exists for that consumer.
7
8. So, let’s put all that together:
Our goal here today is to discuss
how to develop relationships and
connections
that entice a consumer
to choose us over the others and
spread the word.
**That doesn’t sound TOO different
from what we’ve been saying for the
past 100 years.
8
9. My Humble Theor y (MHT)
The basic objective of every
successful marketing strategy
has been the same – establish or
develop stronger connections or
relationships with people.
Has everything changed?
Is traditional media dead?
Media and communication IS new,
more real, more organic, and less
controlable.
But, it is still very much the same:
creating relationships, building
trust and demonstrating quality.
9
10. Why Does It Matter?
Social networks and blogs are now the 4th most popular kinds of
online activities.
67% of the world online population are social networks and blogs.
Social networks are now visited more often than personal email is
read.
Facebook tops Google for weekly traffic in the U.S.
80% of companies use social media for recruitment; 95% of these use
LinkedIn
The average profile age on LinkedIn is 40 years, Twitter 35 years.
Facebook's biggest age group of followers is now in the 35-54 range.
Some social networks have grown to such enormous proportions
that they rival entire countries in terms of population—if Facebook
was a country, it would be the third-most-populated in the world
(right after China and India).
10
11. Why Does It Matter?
Social networks and blogs are now the 4th most popular kinds of
online activities.
67% of the world online population are social networks and blogs.
Social networks are now visited more often than personal email is
read.
Facebook tops Google for weekly traffic in the U.S.
80% of companies use social media for recruitment; 95% of these use
LinkedIn
The average profile age on LinkedIn is 40 years, Twitter 35 years.
Facebook's biggest age group of followers is now in the 35-54 range.
Some social networks have grown to such enormous proportions
that they rival entire countries in terms of population—if Facebook
was a country, it would be the third-most-populated in the world
(right after China and India).
11
12. Why Does It Matter?
Social networks and blogs are now the 4th most popular kinds of
online activities.
67% of the world online population are social networks and blogs.
Social networks are now visited more often than personal email is
read.
Facebook tops Google for weekly traffic in the U.S.
80% of companies use social media for recruitment; 95% of these use
LinkedIn
The average profile age on LinkedIn is 40 years, Twitter 35 years.
Facebook's biggest age group of followers is now in the 35-54 range.
Some social networks have grown to such enormous proportions
that they rival entire countries in terms of population—if Facebook
was a country, it would be the third-most-populated in the world
(right after China and India).
12
16. Case Study: Spoons
15,000 + Likes On Facebook
Uses For Facebook:
Flavors Of The Day
(practical)
Simple “answer The
Question Right And Get
Free Yogurt” Giveaways
Local Running Club And
Sorority Support And
Fundraisers
16
18. Case Study: Spoons
Great example of business
connecting with customers,
Generating excitement about
their brand
Involving themselves in the
community
Engaging with customers
18
19. Case Study: Urban Outfitters
Etsy artist makes I Love NY pendant and sells it on etsy.
Urban Outfitters rips off the artists pendant and markets it online and in stores.
It goes
VIRAL.
Amber Karnes from myaimistrue.com tweets:
19
23. Case Study: Urban Outfitters
Story was picked up by Huffington Post and
review site Boing Boing.
In a matter of hours, Urban Outfitters had
removed the product from their site.
Amber was interviewed by the Washington
Post, got a job offer, was on the local news
and her blog post was shared 25,000 times
that day.
23
24. Case Study: Urban Outfitters
Lessons Learned:
Don’t underestimate the power of “tribes”
If you have customers, social media matters
People love a cause
24
25. CASE STUDY: TAMU SOCIAL MEDIA
SCAVENGER HUNT
3 day scavenger hunt launched by
TAMU
Used 4 platforms for students to
check in at locations around
campus and win prizes
YouTube, Twitter, Facebook and
Foursquare
Designed to “Increase Campus
Social Media activity, enhance
business relationships and vivify
student Life.”
designed to increase campus social media activity, enhance
business relationships and vivify student life,
25
26. Case Study: TAMU Social Media
Scavenger Hunt
RESULTS
“The student connections and
exploration of the campus were the
overwhelming student rewards for
80 Student Participants
participating. There are so many social
10% increase in Twitter followers media platforms that serve different
purposes, and finding a way to pull
Increase Traffic At Campus together the best ones into a cohesive
bookstores social media package that builds a brand,
is difficult to do – Texas A&M pulled it
Grew FourSquare Following to
off.”
6,350 friends
Unified Students, Staff and Faculty - Diane McDonald,
Director of Social Media for TAMU Marketing and
Communications
26
27. Case Study:Hyatt-Regency Lost Pines
Resor t
The perfect, timely example of a company using
social media to boost their brand. And more.
Already had a great social media following. I found
them from a giveaway and won a free night’s stay
last year via Facebook.
Since the Bastrop fires, their Facebook page became
one of the main places for the community to go to
find reliable and timely updates and information.
27
28. Case Study:Hyatt-Regency Lost Pines
Resor t
Hyatt LP Used
Social Media:
Teddy Bear Drive for local children
affected by fires
Donated rooms to firefighters and local
residents
Highlighted other community
organizations that offered assistance
Let staff know where to call for
assistance
28
29. Case Study:Hyatt-Regency Lost Pines
Resor t
True sense of community
Staff responded to every comment
made on Facebook page, with a
personal tone
Past guests posted to offer help and
promise future visits
Fire victims who are living at Resort
say “Thank You”
29
30. Case Study:Hyatt-Regency Lost Pines
Resor t
True sense of community
Staff responded to every comment
made on Facebook page, with a
personal tone
Past guests posted to offer help and
promise future visits
Fire victims who are living at Resort
say “Thank You”
30
31. Case Study:Hyatt-Regency Lost Pines
Resor t
True sense of community
Staff responded to every comment
made on Facebook page, with a
personal tone
Past guests posted to offer help and
promise future visits
Fire victims who are living at Resort
say “Thank You”
31
32. Case Study:Hyatt-Regency Lost Pines
Resor t
True sense of community
Staff responded to every comment
made on Facebook page, with a
personal tone
Past guests posted to offer help and
promise future visits
Fire victims who are living at Resort
say “Thank You”
32
33. Case Study:Hyatt-Regency Lost Pines
Resor t
Hyatt Lost Pines built loyalty
They garnered the sympathy and
gratitude of their community and
customers
Through using Social Media: Being
human, communicating and
reaching out
Nothing Builds loyalty like true
engagement and sincerity
WE START WITH THIS
33
34. Case Study:Hyatt-Regency Lost Pines
Resor t
Hyatt Lost Pines built loyalty AND END WITH THIS
They garnered the sympathy and
gratitude of their community and
customers
Through using Social Media: being
human, communicating and
reaching out
Nothing Builds loyalty like true
engagement and sincerity
WE START WITH THIS
34
35. 5 Lies Regarding Social Media
Bigger is Always Better
The medium is the message
Social Media is the ‘New’ Media
You should leave it all to the
Social media ‘Gurus’
Social Media can be Effectively
Outsourced
35
36. Smar t Social Media Integration
Use real names and real Be aware the Social Media is
photos. a mid/long term process. Be
patient.
Spotlight 3rd party coverage
of your organization. Social Media is NOT an
infomercial.
Email should include Social
Media Invites. Be cohesive with your other
marketing efforts.
Social Media links and Badges
should be prominent on your Monitor online conversations
website. about your brand.
Quality content is essential. Compare competitors and
colleagues. What do they do
Updates should be frequent that works?
and consistent.
Don’t forget to contribute as
Let each platform have it’s a community member as
own personality. well.
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37. Tools
SocialBakers: Monitors Instapaper: Easily save and
Facebook, Twitter and Linkedin organize web content for later
Stats use
Social Mention: Measure Slideshare: Upload presentations
awareness for specific keywords and share
Twitterfall: Monitor what’s being Sexy bookmark Plugin: Easily
said about your brand or topics add social media links to your
of interest pages and posts.
Klout: Measures your influence Tweetdeck/Hootsuite: Manage
online all your Social Media accounts in
one location. Hootsuite allows
Paper.li: Generates digital you to schedule your tweets
newspaper from your tweets, and posts. Manage more than
posts and keywords. one ‘organization’.
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38. The thing about Social Media that frustrates
marketers to no end is that
you can’t buy attention
and that if you have no choice but to think and act
small, then you’ll try to say:
“Well, here is a 100,000 person community. How can
we buy it? “
What will you say instead if you’re just four people?
“How can we amaze them?”
That change in posture, that change in
attitude is the single biggest shift, that’s
going on the Internet right now.
Seth Godin, sethgodin.typepad.com
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39. Finally:
Be real.
Be personal.
Be Engaged.
Make your ultimate goal to
form Real relationships.
You don’t have to do
everything.
Find what works and Get
Going!
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