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Media Innovation by MIX
iMinds Conference 2012
Aram Sinnreich, Ph.D.
Rutgers University School of Communication & Information




This text is freely available under a Creative Commons 3.0
Attribution-NonCommercial-ShareAlike license.
Protection Is Important…
…In The Proper Circumstances.
What are we protecting ourselves against?
When Culture Became Tangible…
…It Became Scarce
This Necessitated the Myth of the Lone Author
But The Reality Was Consolidated Industry
The Benefits:




Individualism    Cultural    Productivity
                Complexity
The Greatest Benefit:
The Costs:




Consumerism    Cultural     Cartelization
              Exclusivity    of Culture
What’s changed?
Digital Networks Have Become Dominant
Information Has Gone From This…
…To This.
We Have Developed A “Configurable Culture”
But Linear Institutions Continue to Dominate




 Corporate org charts           Assembly line         Chain of command



production      distribution   marketing     retail        consumption

                        Business “value chain”
The Benefits:




Rapid Innovation   Cultural    Productivity
                   Diversity
Really?
• PWC/iDATE: Global entertainment industry, 1998-2010:
    • 66% growth
• Masnick & Ho (2012): Global music industry, 2005-10:
    • 27% growth
• WAN-IFRA (2008): US media & entertainment, 2002-08:
    • 5.3% CAGR
• Huygen et al. (2009): Dutch “music piracy” contributes €100
  million to the economy annually
• Swiss Government (2011): “Winners will be those who are
  able to use the new technology to their advantages and
  losers those who missed this development and continue to
  follow old business models.
The Costs:
                                                  ?
                                                 ? ?
  Traditional Business Processes are Disrupted




We Need to Abandon Some of Our Cultural Myths
What are the risks
of maintaining the
   status quo?
IP Policies Get Stricter and Stricter, Worldwide
Treaties   US Laws      EU Laws        Requirements
TRIPS      DMCA          Copyright     “Harmonization”
WIPO       NET Act       Directive     Longer © terms
KORUS      PRO-IP        HADOPI        Stronger penalties
ACTA       NDAA          Digital       Limits on fair use
TPP        CISPA         Econ Act      Secondary liability
CETA       INDUCE        Ley Sinde     Black lists
           COICA         IPRED         Digital wire taps
           SOPA/PIPA                   Non-neutral ISPs
           SECURE-IT
           Cybersecurity
           Act of 2012
And Industries Spend More and More to Lobby
$1,200
         US Lobbying on Copyright, 1998-2011


 $900



 $600



 $300



   $0
     1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
                                                   Source: US Gov Data, InfluenceExplorer.com
With No Effect On “Piracy”
20,000
         Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)


15,000



10,000



 5,000



    0
     2008      2009      2010      2011         2012           2013          2014           2015           2016
                                        Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016
But Many Consequences for Civil Liberties

         UN: Internet Access is a “Fundamental Human Right.”




 Censorship            Surveillance         Anti-Competition
The Greatest Threat:
The Greatest Threat:
What can we
do about it?
Business Innovation




 “Cloud” services     Crowdfunding   360 Deals
Political Innovation




    Copyleft           Copyfight   Copyright
                                    Reform
Instead of Protection…
…Let’s Try Preparation.
Thank you.
 Dank u.
 Aram Sinnreich, Ph.D.
 sinn@rutgers.edu




Books by Aram Sinnreich

Mashed Up (2010)
www.mashed-up.com

The Piracy Crusade (2013)
www.piracycrusade.com

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iMinds The Conference 2012 - Aram Sinnreich

Editor's Notes

  1. Origins of propertization of knowledge: printing press, 15th century. Ironically, proliferation led to scarcity.
  2. Scarce knowledge developed strong walls
  3. Scarce knowledge developed strong walls