This document discusses the evolution of approaches to improving child health and survival over time, from early colonial public health efforts focused on single diseases, to integrated primary health care and selective primary care strategies in the late 20th century. It describes campaigns targeting specific diseases from the 1950s-1970s and the "child survival revolution" of the 1980s based on low-cost GOBI interventions of growth monitoring, oral rehydration, breastfeeding, and immunization. More integrated, health system-wide approaches emerged in the 1990s to strengthen struggling systems.