Bharti Airtel is India's largest telecommunications company. It launched cellular services under the Airtel brand in 1995. Over the years, it expanded its offerings and acquired other companies. Today, Airtel offers wireless and fixed line services, DTH, and smartphones. It has over 280 million customers across India and international markets. However, Airtel faces stiff competition and needs to improve its customer service to retain users in a rapidly changing telecom industry.

1. Integrated Market Communication ofPresented By –Nitin & Nadim (SYMMS)

2. History of Airtel:-Bharti Cellular launched cellular services 'AiRtEl‘ in Delhi in 1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circles in 1999

3. In 1998, Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle and in the same year, Bharti Telecom and British Telecom formed a 51% : 49% joint venture

4. In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with SingTel for establishing a submarine cable landing station at Chennai.

5. In 2002, Bharti Cellular Ties up with Secondary School Certification Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones.

6. In the same year,2002,ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs.

7. Airtel provides SMS facilities to hearing impaired in Chennai(2003)

8. In 2003, Airtel Subscribers exceed 3 million mark.Products:-Airtel Connections Postpaid

9. Airtel Connections Prepaid

10. Airtel Data CardsProducts:-Airtel Blackberry phones*On 19 October 2004 Airtel announced the launch of a Blackberry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele- Ventures Limited and Research In Motion (RIM).

11. Products:-Airtel I Phones*As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.

12. Products:-Airtel Digital TV (DTH)

13. Airtel Digital TV* On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.

14. WAR IN SKYDIRECT TOHOME

15. ABOUT AIRTEL DIGITAL TVParent : BhartiAirtelLaunch on : 9 Oct. 2008Headquarters : MumbaiArea served : All over IndiaKey people : Sunil MittleCEO : ManojKohliBrand Ambassador: Saif Ali Khan and KreenaKapoorProducts : Direct broadcast satelliteWebsite : www.airtel.in/digitaltvSlogan : “Come Home to the Magic”Present Situation : 21,000 outlets including ARC with1 mn subscriberSubscribers : 6.26 million as of 30 June 2011

16. Major CompetitorDISH T.V. with 10 million subscriberTATA SKY with 5.5 million subscriberBIG T.V . 1.5 million subscriber

19. Airtel Connections PrepaidGSM

20. ABOUT AIRTEL Connections Prepaid

21. Mission & Vision :-Company’s VISION * “To provide global telecom services and have delight customers.”Company’s MISSION * Error- free service delivery * Innovative products and services * Cost efficiency * Unified Messaging Solutions * has a target of 180 million subscribers by 2011

22. SWOT ANALYSISStrengths:

23. Excellent Marketing.

24. Good Plans and Services

25. Wide customer base.