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Digital Marketing Strategy Guide
- 2. P L A N -6- CASE STUDY -2- Challenges Facing Digital Marketers? -1- General ASPECTS -5- 7 Steps to developing your own digital marketing strategy -3- 3 Mistakes You Should Avoid -4- Keys to Digital Marketing Success ?!
- 3. 1 General Aspects General Aspects “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin – 3
- 4. • Digital marketing is any form of marketing products or services that involves electronic devices. • It can be done both online and offline and both kinds matter for a well-rounded digital marketing strategy. General Aspects What Is Digital Marketing?! 4
- 5. • A source of entertainment, news, shopping and social interactions. • Consumers have access to information any time and any place they want it. • People are now exposed to what media, friends, relatives, etc. are saying about your brand, and they are more likely to believe them than you. • People want brands they can trust, companies that know them, communications that are personalized, and offers tailored to their needs and preferences. Why Digital Marketing Is Important? General Aspects 5
- 6. Manage Customer Relationships Across All Channels !! General Aspects 6 • know your customers better than anybody else so you can communicate with them effectively. • Consolidate a view of customer preferences and expectations across all channels : Web, social media, mobile, point of sale, etc. These informations are used to create and anticipate consistent, coordinated customer experiences
- 7. Categories Of Digital Marketing Search engine optimization (SEO) Content marketing Social Media Marketing (SMM) Pay-per-click advertising (PPC) Email marketing General Aspects 7
- 8. General Aspects Phone marketing Enhanced offline marketing Radio marketing TV marketing 8 Categories Of Digital Marketing
- 9. 1. Proliferation of digital channels: Consumers use multiple digital channels and interact with them differently. 2. Intensifying competition so it’s becoming a lot harder to capture consumers’ attention. 3. Exploding data volumes :Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, and find the right ones that can help you make the right decisions. Challenges Facing Digital Marketers? Challenges Facing Digital Marketers? 2 9
- 10. • There will likely be people who dislike your company or post negative comments for no reason. Make sure you have a member of your customer service team ready to address any issues. Don’t ignore them! Respond to their comments, treat them with respect, and if possible, direct them to a private source of communication like email to address their issue. 1- Not engaging with people on social media • You may be producing the most valuable content on the web, but if no one is searching it, no one cares. So try to do keyword research to see what people are searching for. 2- Not doing keyword research when producing content • This is especially important if you’ve just started a Facebook page and don’t have a huge following yet. It might be a good idea to invest $50-$100 to promote your page a little bit to people who might be interested in your content. 3- Not promoting your social media posts 3Mistakes You Should Avoid 3 Mistakes You Should Avoid 3 10
- 11. Here are three keys to digital marketing success: • Manage complex customer relationships across the channels (both digital and traditional) . • Respond to and initiate dynamic customer interactions. • Extract value from big data to make better decisions faster Keys to Digital Marketing Success ?! Keys to Digital Marketing Success ?! 4 11
- 12. 1. Listen to your costumers !!! 2. But don’t forget about your objectives 3. Play to your strengths and manage your weaknesses 4. Find out what your competitors are doing 5. Craft a strategy based on your capabilities 6. Measure everything in real time 7. Continuously review, adjust and improve the customer experience 7 Steps to developing your own digital marketing strategy 9 Steps to developing your own digital marketing strategy 5 12
- 14. • IBM is a global technology and innovation company. • It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries.
- 15. Challenges Case Study : « IBM : The Digital Marketing Institute Program » Clients are becoming more self-empowered. IBM also recognized that they don’t have the required digital skills to adapt to this changing consumer environment. The sales pipeline are now controlled by the buyer, rather than the sales rep. Sellers need to take a different approach to client engagement, beyond traditional selling techniques 15
- 16. Solutions Case Study : « IBM : The Digital Marketing Institute Program » 16 In 2015, the organization’s inside sales team was rebranded as IBM Digital Sales, a name which recognizes a distinct selling discipline that, at its core, thrives on social and digital engagement. IBM have partnered with the Digital Marketing Institute, to create a customized “Digital Selling Program”
- 17. Results Case Study : « IBM : The Digital Marketing Institute Program » When asked if they feel this digital mastery course has helped them increase their sales, 100% of IBM’s North American sellers answered yes. “The Digital Marketing institute program is helping to transform our inside sellers into digital sellers who are skilled in personalized multimodal engagement with clients.” - Judy Buchholz - General Manager, IBM Digital Sales 17
- 18. • Based on its successful roll-out in Europe, IBM is expanding the program worldwide to its entire digital sales team. • 95% of staff in North America stated that they felt the Certificate in Professional Digital Selling helped them perform better in their job. Case Study : « IBM : The Digital Marketing Institute Program » 18
- 19. THANK YOU !!!
- 20. https://www.startupgrind.com/blog/5-tips-entrepreneurs-need-to-know- about-digital-marketing/ The Present & Future of Digital : MarketingIntroduction to Digital Marketing Game-Changing Techniques- Priyanka Sharma https://digitalmarketinginstitute.com/business/case-studies/ibm http://www.business2community.com/digital-marketing/what-you-need-to- know-about-digital-marketing-trends-01305933#kiChXq4uUYEz5sfs.97 http://neilpatel.com/what-is-digital-marketing/ https://ninjaoutreach.com/digital-marketing-mistakes/ http://www.smartinsights.com/digital-marketing-strategy/digital-strategy- development/10-reasons-for-digital-marketing-strategy/ References :